magazine - Connect-World

Mobile security
Cutting mobile content risks
by Kees Van Veenendaal, VP and General Manager of EMEA, MobileIron
The old model for content security - heavy containerization - protected data by separating it
from other data and blocking unauthorized apps or users, but users did not like the experience.
People that buy an iPhone or Android device do not want to flip between enterprise and
personal screens and use third-party apps instead of the native experience they love. This
compromises productivity and creates security risks as employees develop workarounds.
Targeted containerization secures enterprise content within the native experience.
Kees van Veenendaal is the VP and General Manager of EMEA at MobileIron; hebrings more than 25 years of experience throughout
EMEA, the Americas and APAC to his role.
Prior joining MobileIron, Mr van Veenendaal was Vice President Worldwide Sales for Trapeze Networks; Vice President of EMEA sales
at Extreme Networks; and Managing Director of US Robotics Benelux. Mr van Veenendaal also held senior European management roles
at Gandalf, Digital Communications Associates.
Kees van Veenendaal has an MBA from Universiteit Nyenrode, the Netherlands.
Mobile technology is driving a massive
shift in the ability of IT departments to truly
support the way people want to work. Across
Europe, we see companies becoming Mobile
First organizations, embracing mobility as
a primary computing platform in order to
transform their businesses and increase their
competitiveness. A mobile deployment used
to mean the company issued 200 BlackBerrys
to executives. Now, it means that every
employee in an organization is using mobile
apps and accessing corporate content via a
mobile device that may or may not be owned
by the company.
The result is that people expect to be able
to access the corporate content they need on
any device at any time. However, as soon as
you put email on a mobile device you risk
losing enterprise content. Email attachments
can be forwarded or uploaded to a consumer
cloud storage service. Content can be cut and
pasted from one email account to another.
Apps introduce additional security risks. Data
moving between an app and the corporate
network is vulnerable to man-in-the-middle
attacks via rogue Wi-Fi hotspots. App data
stored on the mobile device could be accessed
by a malicious app a user inadvertently
installed. Securing mobile content presents
several distinct challenges.
Mobile Content Security Challenges
Mobile devices are consumer devices not
corporate devices
In the days of old mobile, everyone
was issued BlackBerrys because the IT
department could lock them down. That’s
not possible with the new mobile operating
systems. Now, mobile devices are no longer
issued by IT. People who love using their
smartphones and tablets in their personal
lives bring them to work. Then the Mobile
IT team needs to figure out how to secure
corporate content without compromising the
employee’s privacy in terms of their personal
content. Regardless of whether the mobile
device is owned by the employee or the
company, most devices will be used for both
personal and professional use.
Mobile devices store large amounts of data in
small, easy to lose packages
Storage capacity is growing, and, in addition,
most Android devices have removable SD
cards. Content is stored in email attachments
and in mobile apps. And all of it is in a small
device that is easily lost or stolen. Enterprises
need to be able to ensure the security of dataat-rest
on the device.
Mobile devices are hyper-connected
Apple devices have iCloud and any device
can connect to file-sharing services, such
as Dropbox. This makes it very easy for an
40 • EMEA 2013