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magazine - Connect-World

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Secure content distribution<br />

Secure mobile distribution of corporate content<br />

by Ian Evans, Managing Director EMEA, AirWatch<br />

When sharing corporate content in the cloud, with everything accessed via mobile devices,<br />

it can be difficult to manage access. Free cloud file sharing services distribute corporate<br />

documents to employee-owned devices, but offer businesses little protection or control.<br />

Enterprise Mobility Management (EMM) solutions provide secure corporate content<br />

management and protection,; they prevent leakage and theft while enabling distribution.<br />

Hybrid approaches using a combination of internal and external storage can provide the<br />

most flexibility and help companies control employee user costs.<br />

Ian Evans is Managing Director for the European, Middle Eastern and African regions (EMEA) region at AirWatch, specialised in<br />

enterprise mobility management, mobile security, mobile device management (MDM) mobile application management (MAM) and<br />

mobile content management (MCM) solutions. Mr Evans has more than 20 years of experience in the software industry. Mr Evans<br />

worked previously as Managing Director, EMEA of Aste, a software solutions company. Before Astea, Mr Evans was director, EMEA for<br />

O4 Corporation, and a vice president at InforGlobal Solutions.<br />

Ian Evans holds a degree in Computer Science.<br />

Revoking all access to corporate content<br />

when an employee left a company used to<br />

be easy a decade ago, when removal of door<br />

entree blocked admission to all corporate<br />

information and data. The year 2013 brings<br />

new ramifications, as employees have come<br />

to expect easy access to corporate resources<br />

from any device, anywhere at any time. With<br />

corporate content often shared across users<br />

and in the cloud, IT departments may find<br />

it hard to keep control. As mobile access is<br />

becoming increasingly business-critical, IT<br />

departments in companies across EMEA<br />

are challenged to securely deploy content to<br />

mobile devices, to enable collaboration and to<br />

prevent data loss and leakage.<br />

Business challenges<br />

During the past few years I have seen the<br />

first generation of mobile natives enter<br />

the workforce. A new set of business<br />

challenges emerged, as mobile workers<br />

increasingly utilise widely available and<br />

free cloud file sharing services to distribute<br />

corporate documents, potentially risking<br />

data loss and leakage. Challenges exist also<br />

in the proliferation of personal accounts<br />

used for business, the rapid adoption of<br />

mobile devices and file sharing apps, and<br />

employee-owned devices with access to<br />

corporate content.<br />

In the cloud-collaboration space, users are<br />

very often ahead of IT. When employees<br />

started to collaborate online, they introduced<br />

basic, consumer-grade cloud storage solutions<br />

that do not normally offer the data protection<br />

or enterprise control capabilities businesses<br />

require into the workplace, as alternatives<br />

were not readily available. Today, Enterprise<br />

Mobility Management (EMM) solutions<br />

provide content management security and<br />

protection alongside wider mobility support<br />

to help businesses prevent leakage and theft<br />

and enable the distribution and sharing of<br />

corporate information while ensuring that it<br />

remains secure.<br />

38 • EMEA 2013

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