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RAI Amsterdam Conference 12-17 September : Exhibition 13-17 September IBC2013 Discover More IBC stands at the forefront of innovation, drawing more than 50,000 creative, technical and business professionals from over 160 countries. It couples a comprehensive exhibition covering all facets of today’s industry with a highly respected peer reviewed conference that helps to shape the way the industry will develop. Also, take advantage of a variety of extra special features included as part of your registration at no extra cost: • IBC Connected World a special area of IBC which encapsulates the very latest developments in mobile TV, 3G and 4G services • IBC Production Insight centred around a professional standard studio set, attendees have a host of the latest production technology to get their hands on • IBC Workflow Solutions dedicated to file-based technologies and provides attendees with the opportunity to track the creation management journey • IBC Big Screen providing the perfect platform for manufacturer demonstrations and ground breaking screenings • Future Zone a tantalising glimpse into the future of tomorrow’s electronic media • IBC Awards celebrating the personalities and the organisations best demonstrating creativity, innovation and collaboration in our industry www.ibc.org IBC Third Floor 10 Fetter Lane London EC4A 1BR UK t. +44 (0) 20 7832 4100 f. +44 (0) 20 7832 4130 e. info@ibc.org Register now at www.ibc.org/register
Digital broadcasting Winning digital audience by Solomon Mugera, BBC Africa Editor Nearly 60 per cent of Africa’s one billion people have mobile phones and this is transforming businesses, driving entrepreneurship, economic growth and the continent’s media landscape. A shift to mobile phones and other portable digital devices is fast overtaking radio broadcasting; these devices are becoming the mass medium for information, communication and social interaction. The challenge for mass media broadcasters is to develop ways to drive digital audiences to traditional platforms. Trends on social media now drive content for other platforms. As BBC Africa Editor, Solomon Mugera oversees the managerial and editorial direction of BBC Africa programmes. Before taking this position Mr Mugera headed the BBC Swahili service, where he started as a producer and presenter; this multimedia radio and online operation has staff located in the UK, Burundi, DR Congo, Kenya, Rwanda, Tanzania and Uganda. Mr Mugera also worked with various other BBC services and programmes and H pioneered BBC’s live, interactive debate across the continent Africa, Have Your Say which started as Africa Live! in 2002. Mr Mugera was instrumental in the launch of the first ever BBC TV bulletin dedicated to Africa and led the launch of a similar programme in Kiswahili for East and Central Africa. Before joining the BBC, Solomon worked for three years as a television journalist with the Kenya Broadcasting Corporation. The growth of mobile phone subscription across Africa is phenomenal. The World Bank estimates that nearly 60 per cent of the continent’s one billion people have a mobile phone, more than in developed economies such as the United States and the European Union. It has become a life tool which, says the World Bank, is transforming businesses, driving entrepreneurship and economic growth. Mobile phone technology is also changing the media landscape across Africa. The UN predicts that the continent will become predominantly urban within 20 years. Over that time, 48 per cent of all Africans will be city dwellers. That number will continue to rise year on year. A study in 2012 by the US based Centre for International Media Assistance (CIMA) says increased urbanization and growth in technological development will bring about significant changes in the way people in Africa consume particularly digital media. The report shows that mobile ownership is higher in cities. Nigeria is a case in point. In 2012, 85 per cent of residents in big cities such as Lagos owned a cellphone compared to 72 per cent of rural residents. At this rate mobile penetration could reach or even surpass the 100 per cent mark in some cities within the next few years. And it will not be long before mobile phones and other portable digital devices inevitably become the mass medium for information, communication, interaction and other transactions. The traditional method of broadcasting to mass audiences via radio is fast being overtaken by a shift, particularly by the young, to mobile-phone and internet platforms. Take the case of Kenya where the number of mobile subscribers has risen to more than 30 million. However, according to the Communication Commission of Kenya, CCK, the rate of growth of one per c ent EMEA 2013 • 9
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