BRAUN – Media Backgrounder EN - KAZ Europe

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QUICK FACTS Thermometers: • Thermometers are an essential item of any medical cabinet as fever is very common and frequent o Up to 7 infective diseases with fever per year (toddler) o Approx. 3 infections with fever per year (school age) o Approx. 2 infections with fever per year (adults) • Parents tend to own between one and three thermometers as they use different thermometers for different moments of the day and family members. • Less invasive technologies have shown the most growth in the thermometry market • Price is becoming less and less of a purchase barrier. • According to a recent study of almost 650 Paediatricians and General Practitioners in the UK, France and Germany by GfK Custom Research France, the Braun ThermoScan® IRT4000 series ear thermometer with ExacTemp Technology was voted as the most used and recommended thermometer brand by Doctors and Paediatricians. • With over 250 million Braun lens filters for thermometers sold each year, consumers and professionals can be assured of an accurate, hygienic reading in one second. Blood Pressure Monitors: • At home, patients tend to be less anxious than at the doctors’ office (white coat effect) * • Patients are more compliant with their therapy when they participate with daily home blood pressure checks** • Blood pressure fluctuates during the day, so only repeated measurements at home can reflect a patient’s condition • Blood pressure is a major risk factor for heart disease and stroke o High blood pressure contributes to around half of all cases of heart disease and stroke*** o In Europe, the global cost of heart diseases and stroke is above 192’000 M€ a year and in 2006, cardiac diseases of Europeans represented a loss of 41’000 M€ in productivity terms**** • Treating blood pressure is a reward for the public’s health o Treating high blood pressure has been associated with about a 40% reduction in the risk of stroke and about a 15% reduction in the risk of heart attack***** * Bibliomed : Quelles indications pour la MAPA dans le diagnostic et le suivi de l’HTA ? Numéro 189 du 15 juin 2000 **2007 Guidelines for Management of Hypertension ***WHO: Atlas of Heart disease and Stroke, 2004 ****http://www.fundaciondelcorazon.com/actualidad/otras-campanas/1321-en-espana-el-20-de-la-poblacionmayor-de-55-anos-tiene-mas-de-dos-factores-de-riesgo-cardiovascular.html *****Hypertension Guidelines 2003, WHO 2
BRAUN’S RANGE OF THERMOMETERS The acquisition of Braun’s range of thermometers and blood pressure monitors from the Procter & Gamble Company by Kaz, has lead to the expansion and globalisation of Kaz’s Healthcare range. Braun Thermoscan® ear thermometers offer consumers peace of mind to take temperature in both a gentle and convenient way. They are suitable for the whole family, even young babies. Product’s Name Features Braun ThermoScan® IRT 4520 Braun ExactTemp® IRT 4020 Additional products available: Braun ThermoScan® 4520 ear thermometer with ExacTemp Technology The only infrared ear thermometer with a pre-warmed tip and guidance system to ensure accurate, repeatable readings. • Pre-warmed tip for improved accuracy. The pre-warmed tip minimises the cooling effect that could result from the introduction of a cool probe tip • Guidance System function to ensure the secure position of the thermometer in the ear and confirm the accuracy of the measurement • Lens filter detector and ejector • Memory function stores the last eight temperature readings to allow the user to monitor temperature changes • Small, soft speculum and flexible tip enhance gentleness • Accuracy is ensured and cross-contamination risk eliminated with the use of disposable lens filters • Comes with 21 lens filters Braun ThermoScan® 4020 ear thermometer with ExacTemp Technology The only infrared ear thermometer with a pre-warmed tip and guidance system to ensure accurate, repeatable readings. • Pre-warmed tip for improved accuracy. The pre-warmed tip minimises the cooling effect that could result from the introduction of a cool probe tip • Guidance System function to ensure the secure position of the thermometer in the ear and confirm the accuracy of the measurement • Lens filter detector and ejector • Memory stores the last temperature reading to allow the user to monitor temperature changes • Small, soft speculum and flexible tip enhance gentleness • Accuracy is ensured and cross-contamination risk eliminated with the use of disposable lens filters. Comes with 21 lens filters • Braun ThermoScan® - IRT 3020, Braun ThermoScan® compact ear thermometer • Lens Filters recommended to be used for every new measurement to ensure hygiene and safety • Braun High Speed - PRT 1000, Braun High Speed 3-in-1 digital stick thermometer 3
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BRAUN – Media Backgrounder EN - KAZ Europe

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