BRAUN – Media Backgrounder EN - KAZ Europe

QUICK FACTS
Thermometers:
• Thermometers are an essential item of any medical cabinet as fever is very common and
frequent
o Up to 7 infective diseases with fever per year (toddler)
o Approx. 3 infections with fever per year (school age)
o Approx. 2 infections with fever per year (adults)
• Parents tend to own between one and three thermometers as they use different
thermometers for different moments of the day and family members.
• Less invasive technologies have shown the most growth in the thermometry market
• Price is becoming less and less of a purchase barrier.
• According to a recent study of almost 650 Paediatricians and General Practitioners in the UK,
France and Germany by GfK Custom Research France, the Braun ThermoScan® IRT4000
series ear thermometer with ExacTemp Technology was voted as the most used and
recommended thermometer brand by Doctors and Paediatricians.
• With over 250 million Braun lens filters for thermometers sold each year, consumers and
professionals can be assured of an accurate, hygienic reading in one second.
Blood Pressure Monitors:
• At home, patients tend to be less anxious than at the doctors’ office (white coat effect) *
• Patients are more compliant with their therapy when they participate with daily home
blood pressure checks**
• Blood pressure fluctuates during the day, so only repeated measurements at home can
reflect a patient’s condition
• Blood pressure is a major risk factor for heart disease and stroke
o High blood pressure contributes to around half of all cases of heart disease and
stroke***
o In Europe, the global cost of heart diseases and stroke is above 192’000 M€ a
year and in 2006, cardiac diseases of Europeans represented a loss of 41’000
M€ in productivity terms****
• Treating blood pressure is a reward for the public’s health
o Treating high blood pressure has been associated with about a 40% reduction in
the risk of stroke and about a 15% reduction in the risk of heart attack*****
* Bibliomed : Quelles indications pour la MAPA dans le diagnostic et le suivi de l’HTA ? Numéro 189 du 15
juin 2000
**2007 Guidelines for Management of Hypertension
***WHO: Atlas of Heart disease and Stroke, 2004
****http://www.fundaciondelcorazon.com/actualidad/otras-campanas/1321-en-espana-el-20-de-la-poblacionmayor-de-55-anos-tiene-mas-de-dos-factores-de-riesgo-cardiovascular.html
*****Hypertension Guidelines 2003, WHO
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