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f Paria - Ins and Outs of Trinidad & Tobago 2013

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Special Events<br />

Events are big business where event<br />

managers have an obligation to be<br />

financially responsible <strong>and</strong> to assess<br />

the possible risk associated with the<br />

event <strong>and</strong> establish the critical success<br />

factors regarding the expected return on<br />

investment.<br />

This requires a skilled pr<strong>of</strong>essional who<br />

not only has the creative talent, but the<br />

business expertise <strong>and</strong> training to do the<br />

job. The emerging challenge is how do<br />

we ensure that event practitioners are all<br />

equipped with the right tools to do the<br />

job <strong>and</strong> how do we differentiate an event<br />

manager from a party planner<br />

Locally, over the last year, we have<br />

seen the Event Management sector<br />

grow rapidly as a popular pr<strong>of</strong>ession<br />

for many young entrepreneurs, as they<br />

harness their natural talent <strong>and</strong> creativity<br />

in doing something that they love.<br />

Event Management is the new trendy<br />

pr<strong>of</strong>ession <strong>and</strong> everyone wants to be part<br />

<strong>of</strong> it. In order to build the industry, several<br />

positive steps have been taken by leading<br />

academic institutions that are now <strong>of</strong>fering<br />

certificate programs, associate degrees<br />

<strong>and</strong> undergraduate programmes in the<br />

field. Most programmes also insist on<br />

the c<strong>and</strong>idate having practical experience<br />

through voluntary internship or in-house<br />

training at events.<br />

<strong>Trinidad</strong> <strong>and</strong> <strong>Tobago</strong> hosted its first<br />

Event Management Conference <strong>and</strong><br />

Expo, Eventology, in September 2009.<br />

Eventology focused on encouraging<br />

participants to continue their training<br />

<strong>and</strong> education by setting benchmarks<br />

aligned with international st<strong>and</strong>ards.<br />

Event pr<strong>of</strong>essionals have also launched<br />

the formation <strong>of</strong> a local chapter <strong>of</strong> the<br />

International Special Events Society<br />

(ISES), the umbrella organisation for event<br />

pr<strong>of</strong>essionals internationally, which <strong>of</strong>fers<br />

the Certified Special Event Pr<strong>of</strong>essional<br />

(CSEP) designation. The CSEP is earned<br />

through education, performance,<br />

experience <strong>and</strong> service to the industry<br />

<strong>and</strong> reflects a commitment to pr<strong>of</strong>essional<br />

conduct <strong>and</strong> ethics.<br />

All <strong>of</strong> these initiatives mentioned<br />

are affirmative undertakings that<br />

when performed together, will ensure<br />

representation for industry practitioners<br />

<strong>and</strong> protect consumers from unethical,<br />

unsafe <strong>and</strong> improper practices. Together,<br />

pr<strong>of</strong>essional Event Managers have to<br />

become more strategic in their approach<br />

than ever before <strong>and</strong> focus on measurable<br />

goals <strong>and</strong> objectives. This may include<br />

assisting their clients in adjusting their<br />

budgets, limiting spending <strong>and</strong> increasing<br />

their awareness <strong>of</strong> changing consumer<br />

habits. These moves will ensure the<br />

sustainability <strong>of</strong> the industry in the long<br />

term.<br />

Today, events are an integral part <strong>of</strong><br />

how we do business. At events, people<br />

learn about each other <strong>and</strong> from each<br />

other, companies share their corporate<br />

goals <strong>and</strong> governments plan for the future<br />

<strong>of</strong> the world. So even as we experience<br />

challenging times we are taking the steps<br />

that will create a sound foundation for<br />

the future. It is not all doom <strong>and</strong> gloom<br />

as challenging times can bring positive<br />

changes <strong>and</strong> creative thinking that can<br />

auger well for the industry. The best event<br />

practitioners will evolve with the times,<br />

changing <strong>and</strong> improving their strategies<br />

accordingly.<br />

INTERNATIONAL<br />

CATERERS<br />

“Your Complete Caterer<br />

&<br />

Event Planner”<br />

Catering for all occassions:·<br />

Weddings<br />

Business<br />

Meetings<br />

Parties<br />

Dinners<br />

Etc<br />

Your function is our primary<br />

concern. We will co-ordinate your<br />

affairs to perfection<br />

Phone/Fax: 1-868-652-6226<br />

#68 Cipero Street, San Fern<strong>and</strong>o.<br />

Email: internationalcaterers@yahoo.com<br />

WEBSITE:<br />

internationalcaterertt.com<br />

110<br />

The <strong>Ins</strong> & <strong>Outs</strong> <strong>of</strong> <strong>Trinidad</strong> <strong>and</strong> <strong>Tobago</strong>

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