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f Paria - Ins and Outs of Trinidad & Tobago 2013

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Special Events<br />

Special Events<br />

By Lisa Ghany<br />

Artist: Peter Sheppard<br />

The effect <strong>of</strong> the global economic<br />

downturn during 2009 has<br />

caused the world <strong>and</strong> our region<br />

to rethink how we do business; it<br />

has compelled us to create new<br />

ways <strong>of</strong> st<strong>and</strong>ing out <strong>and</strong> delivering value.<br />

The event industry has felt the impact <strong>and</strong><br />

has also had to reassess its approach in order<br />

to remain a sustainable <strong>and</strong> competitive<br />

force. This has also been true throughout the<br />

Caribbean Isl<strong>and</strong>s where events are part <strong>of</strong><br />

many isl<strong>and</strong>s primary tourism economy but<br />

where tourism numbers have been on the<br />

decline over the last two years. In <strong>Trinidad</strong><br />

<strong>and</strong> <strong>Tobago</strong>, events are an important part <strong>of</strong><br />

the development <strong>of</strong> a secondary economy<br />

that focuses on establishing a vibrant meeting<br />

<strong>and</strong> conference industry, sport tourism <strong>and</strong><br />

festivals as part <strong>of</strong> an annual calendar.<br />

108<br />

The <strong>Ins</strong> & <strong>Outs</strong> <strong>of</strong> <strong>Trinidad</strong> <strong>and</strong> <strong>Tobago</strong>

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