download brochure - Eurochambres Academy
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DEVELOPMENT AND NETWORKING FORUM FOR CHAMBER MANAGERS IN INTERNATIONAL TRADE<br />
ACADEMY INTERNATIONAL<br />
TRADE FORUM 2008<br />
La Hulpe - Brussels 27-30 JANUARY
EUROCHAMBRES presents<br />
the 5th edition of the<br />
“<strong>Academy</strong> International<br />
Trade Forum”<br />
A 3-day full-time study programme focused exclusively<br />
on international trade and globalisation in an informal,<br />
stimulating and European environment.<br />
The forum is designed specifically for senior executives from<br />
European Chambers of Commerce dealing with trade issues<br />
and services supporting members’ internationalisation.<br />
Courses will cover the following issues:<br />
- trade policy formulation and internal market policies,<br />
- export documentation and trade promotion instruments,<br />
- investment promotion,<br />
- organising trade mission,<br />
- market information.<br />
The <strong>Academy</strong> Forum creates a platform to analyse and<br />
evaluate the latest trends and developments in international<br />
trade, and to identify best-Chamber-practice.
Drawing from the Chamber network active across Europe,<br />
it offers a unique opportunity for International Trade<br />
executives and Chamber managers to exchange ideas,<br />
develop joint projects, and network.<br />
NEW<br />
• This year for the first time, the participants will have the unique<br />
opportunity to meet European Commission Trade experts<br />
at their headquarters in Brussels.<br />
• Course on investment<br />
• Panorama of ITC use for international trade<br />
“Very nice experience, useful information,<br />
good networking opportunities and<br />
wonderful environment!”<br />
Nahid Noyen, Belgium<br />
“A really good experience for my first<br />
<strong>Academy</strong> which I hope to repeat sometime.<br />
The value is also in networking<br />
and new contacts. The two day/ three<br />
day programme is also right and keeps<br />
the programme tight and interactive”<br />
Stephen Baker, United Kingdom<br />
“Very well put together and excellent<br />
networking opportunities: WTO option<br />
extremely valuable”<br />
Tim Bailey, United Kingdom<br />
“The knowledge, ideas and new contacts<br />
with the participants from the others<br />
countries will help me and my colleagues<br />
to improve the role of our Chambers.<br />
It was really the best way to exchange<br />
information with others”<br />
Mimoza Preku, Albania<br />
“I can only suggest this to other chamber colleagues”<br />
Maria Stark, Hungary
GENERAL informations<br />
THE LEARNING FORMAT<br />
The approach is informal, open, relaxed and inspiring. The education is interactive and multiple learning<br />
approaches are used: lectures, discussions, workshops and exercises.<br />
Like all EUROCHAMBRES Academies, this Forum is designed to allow maximum participation through<br />
debate, discussion and preparation in advance with course leaders. Furthermore, the courses are kept<br />
small (i.e. 15-20 persons per session) to ensure active participation by all.<br />
Content<br />
The course is structured around core and optional<br />
courses, both of which rely on participants’ own<br />
contributions, discussions and debates.<br />
CORE COURSES (6 hours)<br />
Participants are required to attend the 2 core<br />
subjects of general interest to all Chambers.<br />
OPTIONAL COURSES (9 hours)<br />
In addition, there are 9 optional courses on offer,<br />
from which you can choose a mix of 3 subjects of<br />
most interest to you. This allows you to tailor the<br />
forum to meet your own specific needs.<br />
Speakers<br />
The sessions will be presented by experienced<br />
course leaders from extremely diverse backgrounds<br />
in trade - from business people to<br />
representatives from institutions and Chambers.<br />
They are qualified facilitators who both contribute<br />
to and encourage debate and discussion during<br />
the seminar, guide participants in group work<br />
and focused workshops.<br />
Course language<br />
The <strong>Academy</strong> Forum operates in English only.
PROGRAMME & VENUE<br />
TIMETABLE SUNDAY 27.01 MONDAY 28.01<br />
CORE COURSE<br />
TUESDAY 29.01<br />
OPTIONAL COURSE<br />
WEDNESDAY 30.01<br />
OPTIONAL COURSE<br />
9.00 – 12.30<br />
Foreign Trade<br />
Strategies<br />
for Chambers<br />
To choose form the<br />
9 optional courses<br />
on offer<br />
To choose form the<br />
9 optional courses<br />
on offer<br />
12.30 – 13.30 Lunch Lunch Lunch<br />
14.00 – 17.30<br />
Arrival of participants<br />
& transfers to training<br />
centre in La Hulpe<br />
European Union<br />
Trade Policy<br />
To choose form the<br />
9 optional courses<br />
on offer<br />
European Institutions<br />
visit & experts briefings<br />
Certification ceremony at<br />
EUROCHAMBRES offices<br />
19.00<br />
Welcome Reception &<br />
Dinner at the centre<br />
Networking Event<br />
Dinner<br />
Dinner of local<br />
specialities in Brussels<br />
city centre<br />
17:00<br />
Departure to airport<br />
For the 5th edition of the International Trade <strong>Academy</strong><br />
Forum, EUROCHAMBRES has identified a unique venue,<br />
Dolce La Hulpe, http://lahulpe.dolce.com/ which<br />
combines comfort in serene surroundings with modern<br />
technology of a dedicated training centre. The centre is<br />
located 15 km, southeast of Brussels city centre, in the<br />
heart of the Sonian forest, surrounded by 72 hectares of<br />
green. “Brussels airport” is just 15 km away and the Midi<br />
train station, where the high speed train Thalys and<br />
Eurostar connects Brussels to Paris, Amsterdam,<br />
Cologne and London, is only a 25-minute drive.<br />
DRESS CODE<br />
We suggest “casual” attire for all our seminars/workshops.
COURSES on offer<br />
CORE COURSES<br />
1) Foreign Trade Strategies for Chambers<br />
How are Chambers coping with the competitive<br />
challenge of today’s turbulent business<br />
environment Solution strategies may include:<br />
SMEs outreach programmes, new mandates or<br />
partnerships for investment promotion, etc.<br />
This proactive course will give the participants<br />
the opportunity to benchmark their own Chamber<br />
foreign trade strategy with that of the other<br />
national, regional and/or local Chambers.<br />
2) European Union Trade Policy<br />
This course will give the participants a general<br />
overview on the EU approach not only to the WTO<br />
multilateral trade negotiations but also to the<br />
different Free Trade and/or Association Agreements<br />
it is currently negotiating under the “Global Europe”<br />
strategy. This course will also allow the participants<br />
to reflect on how the Commission Trade Agenda<br />
can affect Chambers of Commerce activities as well<br />
as what Chambers can do to contribute to reach<br />
improved conditions for business.<br />
OPTIONAL COURSES<br />
1) Trade Documents and Customs Procedures<br />
How the Chambers can provide their members<br />
with better trade documentation, information and<br />
training What will be the trends in the future be<br />
for such documents Customs issues have always<br />
been an intrinsic part of the EU trade policy mainly<br />
due to their link with trade facilitation.<br />
Furthermore, these are even more important now<br />
that the Modernised Community Customs Code<br />
and its Implementing Provisions are being discussed<br />
at the moment. Why is this important for Chambers<br />
and their members<br />
2) Chamber Arbitration<br />
This session will give the participants an overview<br />
of Alternative Dispute Resolution (ADR) mechanisms<br />
available to the member enterprises and will allow<br />
them to learn about the recent developments and<br />
the future trends of EU legislation in this particular<br />
field. The course will not only focus on arbitration<br />
and mediation as methods to solve commercial<br />
disputes but also in innovative services such as<br />
Online Dispute Resolution (ODR) methods.<br />
This session will describe how a Chamber of<br />
Commerce can effectively offer ADR and ODR<br />
services to companies and consumers.<br />
3) Intercultural Management<br />
Doing business internationally implies doing<br />
business with many other cultures that do not<br />
necessarily have, among others, the same norms,<br />
values, visible behaviours and decision making<br />
processes. In this sense, intercultural management<br />
skills are a must. This course will focus on effective<br />
communication in a multicultural environment and<br />
practical solutions to difficulties will also be stressed.<br />
4) External Cooperation Programmes<br />
This course will offer the participant an insider’s view<br />
into the various EU external cooperation programmes<br />
such as AL-Invest, Asia-Invest, Pro-Invest, among<br />
others. Furthermore, it will provide information about<br />
how to access these programmes, prepare an offer<br />
and cooperate with other partners.<br />
5) Trade Promotion Instruments<br />
and Internationalisation Programmes<br />
The participants will update their knowledge and<br />
expertise on fulfilling members’ demands on market<br />
information as well as on organising/coordinating<br />
activities and events to support enterprises.<br />
Moreover, it will also allow them to provide enhanced<br />
coaching services and strategic advice to their<br />
member enterprises in order for them to respond<br />
faster and meet the expectations of the market.
This session will also be an excellent opportunity<br />
to gather best practices on internationalisation<br />
programmes from around the Chamber network.<br />
6) Doing Business in Emerging Markets<br />
Now more than ever, markets from emerging<br />
countries are growing in their importance for<br />
industrialised countries’ companies. However,<br />
doing business with these countries sometimes<br />
can be very difficult as there is a need to overcome<br />
some barriers such as low political and economical<br />
stability, underdeveloped infrastructure, lack of<br />
legal transparency, among others.<br />
What do Chambers need to know in order for them<br />
to advise their members on this aspect What will<br />
be the best strategy to minimise risks<br />
7) Internal Market policies<br />
The intra-EU market is still the most important<br />
market for EU companies doing business abroad.<br />
In this sense, participants in this course will gain<br />
knowledge on topics such as fiscal policy,<br />
competition policy and energy. Furthermore,<br />
they will think on how Chambers can take advantage<br />
of the changing European legislation by providing<br />
their members with an added-value service on,<br />
for instance, advice on the changes in technical<br />
standards, among others.<br />
8) Investment Promotion<br />
One of the key pillars in regional and local<br />
development is the ability to attract Foreign Direct<br />
Investment (FDI) as it has clear benefits in terms<br />
of growth generation, creation of jobs, and competitiveness’<br />
increase. At the same time, companies<br />
may need assistance in outsourcing or relocating<br />
their production facilities, in order to survive global<br />
competition. This is a task that is normally<br />
performed by the national investment promotion<br />
agencies. Do the Chambers have any kind of role<br />
to play in this field<br />
What about, for instance, marketing programmes<br />
with the objectives of promoting your region<br />
Is there a new trend trying to put trade and<br />
investment promotion together<br />
9) Panorama of ITC use for international trade<br />
This workshop tackles the following topics<br />
a) main tools to increase global exposure on the Internet<br />
- company directories and portals :<br />
available solutions and how to choose them<br />
- site catalogues (including web site design<br />
and implementation)<br />
- search engine indexing and trust tools<br />
b) business opportunities and trade leads<br />
- available tools (and their main features)<br />
for posting and searching opportunities<br />
- market places<br />
c) the e-international trade platforms, paperless trade<br />
and on line procedures (particularly Chamber procedures)<br />
Each of these items will include, in an interactive<br />
mode, the following aspects:<br />
- from dream to reality : evolution of the market,<br />
its present situation and its future<br />
- listing of different solutions, their main features<br />
and their business model (if any...)<br />
- main examples, especially (but not exclusively)<br />
from Chambers<br />
- as a conclusion, main challenges for Chambers<br />
and their role in this domain
APPLICATION details<br />
Value for money, easy to apply... but apply early!<br />
The fee for the <strong>Academy</strong> is set at € 1450 including:<br />
- full 3-nights accommodation and all meals<br />
- cultural and social programme<br />
- training facilities and courses (including documentation)<br />
- overall administration, transportation and overheads<br />
Important Note<br />
To maximise value, facilitate networking and foster exchanges only 45 places are available<br />
for this <strong>Academy</strong> International Trade Forum. They will be allocated on a first-come-first-served basis.<br />
Deadlines<br />
15.12.2007: Deadline for return of application form to EUROCHAMBRES. Please book early to avoid disappointment.<br />
Register online today!<br />
Kindly 07.01.2008: note that Deadline payment for transfer should be of received full fee to until <strong>Academy</strong> 7 January Forum 2008 Account: the latest, to ensure the participant’s place and admission.<br />
Trade <strong>Academy</strong>: 310-1215406-82<br />
IBAN : BE25 3101 2154 0682<br />
Any other BIC code questions<br />
: BBRUBEBB<br />
Please contact Sophie Devos or Isabelle Gueury at EUROCHAMBRES Tel: +32 2 282 08 72/74<br />
Cancellation Policy<br />
If, for any reason, you must subsequently withdraw from attending the <strong>Academy</strong>, EUROCHAMBRES will accept<br />
that you send another person from your Chamber but we must ask you to confirm this in writing at least 2 weeks<br />
before the start of the <strong>Academy</strong>.<br />
We look forward to meeting you soon!<br />
Any other questions<br />
Please contact Sophie Devos or Isabelle Gueury<br />
at EUROCHAMBRES Tel: +32 2 282 08 72/74<br />
or visit the <strong>Academy</strong> website:<br />
www.eurochambres.eu/academy<br />
The Chamber House<br />
Avenue des Arts, 19 A/D B-1000 Brussels - Belgium<br />
Tel: (+32-2) 282.08.50 - Fax: (+32-2) 230.00.38<br />
www.eurochambres.eu