INNOVATORS Gold Award - New Orleans City Business

More documents

Recommendations

Info

ON THE BRINK Virtual home staging The Occasional Wife Key innovation: staging a home on the market using oversized photos of furnishings Biggest client: real estate agents Where they’re based: New Orleans Top executive: Kay Morrison, founder Year introduced: 2008 SINCE STARTING The Occasional Wife in 2007 to provide an extra set of hands with things such as event planning, personal shopping and day-to-day chores, Kay Morrison and Mary Gaudin have expanded their repertoire to help sell homes. “The market is so competitive, and so many houses on the market are empty,” Morrison said. “It makes the house a lot harder to sell. It’s hard to picture yourself there.” But it can cost hundreds or thousands of dollars a month to rent furniture for a house that might ultimately need to be moved out. So the pair came up with a labor-free, cost-effective way to create the same effect with just a camera and a computer — they take pictures of furniture, draperies and accessories and digitally place these images into photos of inside the homes using Adobe Photoshop. They then take these photos, enlarge them to poster size and place them in the empty homes for potential buyers to see. The result is a godsend to Realtors, they say. “What these ladies have come up with I must say is the most innovative marketing item I have seen in the real estate investment market in the last 10 years,” said Andy Severino of Highland Construction and Real Estate Investors. “They have created a cost-efficient and effective form of home staging in a very competitive and downturned real estate market.” The two plan to market the patent-pending program to furniture stores and real estate agencies. Hoping for it to catch on nationwide, they will unveil the product at the National Realtors Convention in Orlando,Fla.,in November.They will also open their first franchise store in Dallas this fall and a store on Canal Street by the end of the year. “We always knew we’d be doing a wide variety of things. We say everyone needs an occasional wife … and that could really encompass everything and anything,” Morrison said. “The most fun and interesting thing is that we never know what our days are going to be like.”• — Lauren LaBorde PHOTO BY FRANK AYMAMI Mary Gaudin, left, and Kay Morrison of The Occasional Wife show a home for sale using their virtual home staging system. 62A 2008 Innovator of the Year
where great people are doing great things… Today, we congratulate our Teaming for Documentation Integrity team, Royceanne Fugler, RN, Lindy Sells, RN, and Melissa Mayer, RN, for their innovative ideas, dedication and talents. We would also like to recognize the hundreds of other outstanding team members who go above and beyond the requirements of their jobs every day. Team members who are dedicated to our mission of providing the highest possible levels of comfort and care to the people we serve. Our team members and physicians work together to provide our patients with outstanding care in the areas of oncology, cardiology, pulmonology, orthopedic services and more. We hold the honor of being Louisiana's first Nurse Magnet hospital, and we have been recognized for having the region’s most progressive computerized patient records and the most advanced cancer fighting systems. We have trained olympic athletes and provided wellness programs and education to thousands of our community members. At East Jefferson General Hospital, great people are doing great things. Because at East Jefferson General Hospital, we are committed to providing our community with exceptional healthcare. EJGH East Jefferson General Hospital New Orleans CityBusiness 63A
Page 3 and 4:
Contents Past honorees . . . . . .
Page 5 and 6:
On the Brink Duct Saddle Thermo Fau
Page 7 and 8:
GOLD AWARD BK Products PHOTO BY FRA
Page 9 and 10:
BRONZE AWARD The Receivables Exchan
Page 11 and 12: INNOVATOR PHOTO BY TRACIE MORRIS SC
Page 13 and 14: INNOVATOR Bull Sweeper SDT Waste &
Page 15 and 16: INNOVATOR The Domain Cos. Key innov
Page 17 and 18: “Genius is one percent inspiratio
Page 19 and 20: Your business technology challenges
Page 21 and 22: INNOVATOR PHOTO BY FRANK AYMAMI Gre
Page 23 and 24: INNOVATOR Landscapedia.info Key inn
Page 25 and 26: INNOVATOR M.S. Rau Antiques Key inn
Page 27 and 28: INNOVATOR PHOTO BY FRANK AYMAMI Ken
Page 29 and 30: INNOVATOR PhytoCeutical Formulation
Page 31 and 32: INNOVATOR Schonberg and Associates
Page 33 and 34: INNOVATOR Tulane University Center
Page 35 and 36: MEDICAL Aquadex FlexFlow Ochsner He
Page 37 and 38: MEDICAL Deep Brain Stimulation Ochs
Page 39 and 40: MEDICAL PHOTO BY FRANK AYMAMI Dr. J
Page 41 and 42: MEDICAL PHOTO BY FRANK AYMAMI Membe
Page 43 and 44: NONPROFIT PHOTO BY FRANK AYMAMI Arc
Page 45 and 46: NONPROFIT Latino Apostolate of the
Page 47 and 48: NONPROFIT PHOTO BY FRANK AYMAMI Jer
Page 49 and 50: NONPROFIT PHOTO BY FRANK AYMAMI Tip
Page 51 and 52: ON THE BRINK CJ Creations Key innov
Page 53 and 54: ON THE BRINK Green Door Constructio
Page 55 and 56: ON THE BRINK Human Angiogenesis Ass
Page 57 and 58: Wake Up! IT’S TIME TO GET SERIOUS
Page 59 and 60: ON THE BRINK Precast Building Solut
Page 61: ON THE BRINK PHOTO BY TRACIE MORRIS
show all

INNOVATORS Gold Award - New Orleans City Business

You also want an ePaper? Increase the reach of your titles

Delete template?

Save as template?