INNOVATORS Gold Award - New Orleans City Business
INNOVATORS Gold Award - New Orleans City Business
INNOVATORS Gold Award - New Orleans City Business
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INNOVATOR<br />
Landscapedia.info<br />
Key innovation: a networking and information Web site<br />
for landscape professionals<br />
Biggest client: customers worldwide<br />
Where they’re based: temporarily in Ruston, with plans<br />
to move to <strong>New</strong> <strong>Orleans</strong><br />
Top executive: Michael Franklin, designer and developer<br />
Year introduced: 2006<br />
PHOTO BY CHRISTIAN MOISES<br />
AS A LANDSCAPE DESIGNER, Michael Franklin was<br />
frustrated there were no free tools for landscape professionals<br />
to source out their plans, create project reports for<br />
their clients or get ideas for plant combinations.<br />
So he created www.landscapedia.info, a networking<br />
and information Web site for landscape professionals.<br />
Similar tools for landscape design professionals would<br />
cost a few hundred dollars a year. At first, he created<br />
Landscapedia just for himself. But after listening to<br />
friends in the business express similar frustrations, he<br />
shared it with them and word spread quickly.<br />
“Friends told friends and it took off. … It’s grown like<br />
crazy,” Franklin said.<br />
In addition to the Web site, Franklin created a<br />
Landscapedia application for the iPhone, which Apple<br />
has approved. The application allows users to access<br />
Landscapedia, access information about a specific plant<br />
and find out what other plants complement it. Franklin<br />
said this is an important tool because plant tags at garden<br />
centers often provide only a brief description of the plant.<br />
Without the application, designers would have to carry<br />
horticultural magazines with them for reference.<br />
Landscapedia’s reach extends outside Louisiana and<br />
the United States. Debbie Metrustry, a landscape designer<br />
in Dublin, Ireland, is a visitor and fan of the site.<br />
“Landscapedia is an excellent site and collaboration<br />
tool,” said Metrustry, who is spreading the word in the<br />
Irish landscape design community. “There is a vast<br />
library of plants available already and I like the companion<br />
plant suggestions, too,”<br />
The suggestions are also a big plus for Jennifer Estes,<br />
managing editor of State-by-State Gardening Magazines.<br />
“Visitors to the site can get something that might not<br />
have occurred to them otherwise,” Estes said.<br />
Networking is another facet of the site. Franklin said<br />
60 percent of Association of Professional Landscape<br />
Designers members do not have Web sites or portfolios.<br />
Landscapedia allows landscapers to post pictures and<br />
portfolios online, with minimal knowledge of Web design<br />
or hosting.<br />
Franklin plans to market Landscapedia to garden centers<br />
this fall, offering to host their inventories for free.<br />
This would allow designers to check a garden center’s<br />
inventory online and possibly avoid an unnecessary trip<br />
to the store.•<br />
— Fritz Esker<br />
Michael Franklin’s Landscapedia.info Web site helps landscape professionals as far away as Ireland create project reports and plant<br />
combinations.<br />
<strong>New</strong> <strong>Orleans</strong> <strong>City</strong><strong>Business</strong> 23A