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INNOVATORS Gold Award - New Orleans City Business

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INNOVATOR<br />

Landscapedia.info<br />

Key innovation: a networking and information Web site<br />

for landscape professionals<br />

Biggest client: customers worldwide<br />

Where they’re based: temporarily in Ruston, with plans<br />

to move to <strong>New</strong> <strong>Orleans</strong><br />

Top executive: Michael Franklin, designer and developer<br />

Year introduced: 2006<br />

PHOTO BY CHRISTIAN MOISES<br />

AS A LANDSCAPE DESIGNER, Michael Franklin was<br />

frustrated there were no free tools for landscape professionals<br />

to source out their plans, create project reports for<br />

their clients or get ideas for plant combinations.<br />

So he created www.landscapedia.info, a networking<br />

and information Web site for landscape professionals.<br />

Similar tools for landscape design professionals would<br />

cost a few hundred dollars a year. At first, he created<br />

Landscapedia just for himself. But after listening to<br />

friends in the business express similar frustrations, he<br />

shared it with them and word spread quickly.<br />

“Friends told friends and it took off. … It’s grown like<br />

crazy,” Franklin said.<br />

In addition to the Web site, Franklin created a<br />

Landscapedia application for the iPhone, which Apple<br />

has approved. The application allows users to access<br />

Landscapedia, access information about a specific plant<br />

and find out what other plants complement it. Franklin<br />

said this is an important tool because plant tags at garden<br />

centers often provide only a brief description of the plant.<br />

Without the application, designers would have to carry<br />

horticultural magazines with them for reference.<br />

Landscapedia’s reach extends outside Louisiana and<br />

the United States. Debbie Metrustry, a landscape designer<br />

in Dublin, Ireland, is a visitor and fan of the site.<br />

“Landscapedia is an excellent site and collaboration<br />

tool,” said Metrustry, who is spreading the word in the<br />

Irish landscape design community. “There is a vast<br />

library of plants available already and I like the companion<br />

plant suggestions, too,”<br />

The suggestions are also a big plus for Jennifer Estes,<br />

managing editor of State-by-State Gardening Magazines.<br />

“Visitors to the site can get something that might not<br />

have occurred to them otherwise,” Estes said.<br />

Networking is another facet of the site. Franklin said<br />

60 percent of Association of Professional Landscape<br />

Designers members do not have Web sites or portfolios.<br />

Landscapedia allows landscapers to post pictures and<br />

portfolios online, with minimal knowledge of Web design<br />

or hosting.<br />

Franklin plans to market Landscapedia to garden centers<br />

this fall, offering to host their inventories for free.<br />

This would allow designers to check a garden center’s<br />

inventory online and possibly avoid an unnecessary trip<br />

to the store.•<br />

— Fritz Esker<br />

Michael Franklin’s Landscapedia.info Web site helps landscape professionals as far away as Ireland create project reports and plant<br />

combinations.<br />

<strong>New</strong> <strong>Orleans</strong> <strong>City</strong><strong>Business</strong> 23A

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