SOL MELIA ANNUAL REPORT 00 COMP

SOL MELIÁ IN THE 21 ST. CENTURY · NEW PROJECTS
Sol Meliá: consolidating
constant growth
Sol Meliá is the biggest resort hotel company
in the world, leader in the Spanish, Latin
American and Caribbean markets, the second
largest hotel company in Europe and the
tenth largest in the world. These market seg-
sments will also form the backbone of the
company’s expansion policy, aiming to
strengthen its leadership position in its key
destinations. Thus Latin America and the
Caribbean, the Mediterranean region and
major cities in Spain and Europe are the
areas in which hotels are under development
and in which future focus will continue to
reside, with particular attention to the city
hotel market and consolidating leadership
positions in all markets.
“Our main objective
is to continuing
growing in our natural
markets: major
cities in Spain and
Europe, the Mediterranean
region and
Latin America and
the Caribbean. In
parallel we will be
absorbing the 22,000
rooms already
scheduled to be added
and to reaffirm our
commitment to
geographical and
business
diversification”.
”
Ángel Palomino,
Executive Vice President
Hotel Development
After the purchase of the Tr yp hotel chain,
on 31/12/00 Sol Meliá had a portfolio of 347
hotels in 30 countries and 83 signed agreements
for new hotels*, which, when incorporated,
will bring the portfolio up to 420
hotels 102,000 rooms in less than 3 years.
Next year will also see continuity in the process
of renovations of the portfolio to adapt
them to company product and service quality
standards.
The regions of Latin America and the
Caribbean, Europe and Spain’s major cities,
and the Mediterranean region in general are
not only the company’s natural markets, but
also the destinations in which all new projects
are located. Sol Meliá will continue to
focus on the city hotel market and the consolidation
of its market leadership.
• As of 31/12/00 but susceptible to modification in the coming months as
the Company incorporates new development projects.
Gran Meliá Jakarta
S OL
M ELIÁ
A NNUAL R EPORT 2000
51