SOL MELIA ANNUAL REPORT 00 COMP

SOL MELIÁ IN THE 21 ST.
CENTURY
Looking to the Future
sSol Meliá faces the 21st. century with the solidity and confidence that
has been gained from almost half a century of operations and having set
in motion the internal reorganisation that will allow the company to meet
the growing challenges of the new millennium. One of the major features
of this preparation has already been seen when after detailed research
and analysis Sol Meliá has slimmed down and reorganised its hotel brand
portfolio to better focus and segment its products and services.
The finalisation of the three-year hotel refurbishment programme, with
investments of over 60,000 million pesetas, and the current pipeline of
over 80 signed hotel development projects, means that by 2003 the company
will have grown to at least 420 hotels in 32 countries with more
than 102,000 rooms.
The coming years will also see the consolidation of the company’s
investments in new technology. Greater flexibility in processes and
important cost savings will be the first noticeable consequences of new
systems. At the same time we will also see the release of the fourth generation
www.solmelia.com, continued growth in quality joint ventures
aimed at increasing our distribution, the growth and consolidation of
our multi-channel travel agency, meliaviajes.com and the automation of
internal systems to allow us to move towards far greater personalisation
and superior quality service.
The 21st. century Sol Meliá will continue to be a company that is firmly
committed to preserving the natural environment, passionate about quality
and placing the customer at the very heart of our organisation. A
company in constant growth, perfectly integrated in its social and natural
environments. A company that will continue to strive to maintain its
position as one of the world’s finest hotel chains and with the finest
team of people working to achieve that aim.
S OL
M ELIÁ
A NNUAL R EPORT 2000
47