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SOL MELIA ANNUAL REPORT 00 COMP

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MILESTONES 2<strong>00</strong>0 · QUALITY & ENVIRONMENT<br />

Principito (Malaga), Gran Meliá Bahía del<br />

Duque (Tenerife), Sol Magalluf Park (Majorca)<br />

and Meliá Altea Hills Resort (Alicante). The<br />

Meliá Varadero in Cuba has also received the<br />

“Quality 2<strong>00</strong>0” award from the Tour Operator<br />

Cubanacan.<br />

Respecting the Environment:<br />

a commitment to Sustainable<br />

Tourism<br />

Always conscious of the importance of environmental<br />

respect and conservation, Sol Meliá<br />

was the first Spanish company to create its<br />

own Corporate Environmental Protection<br />

Manual back in 1995. The insistence of the<br />

company’s senior management has been a decisive<br />

factor in making the environment a priority<br />

concern in all company activities and in<br />

introducing the concept of sustainable development<br />

in the company’s strategic planning<br />

processes.<br />

“Increasing environmental<br />

sensitivity<br />

bring a need to define<br />

and document in a<br />

written Manual our<br />

company policies. Sol<br />

Meliá believes in an<br />

equation that says<br />

Better environment<br />

+ Better product +<br />

Better Service =<br />

Better quality.<br />

Training our staff<br />

and improving the<br />

information we<br />

provide to our guests<br />

is the road we have<br />

to follow to ensure we<br />

achieve our environmental<br />

plans and<br />

that our achievements<br />

are rewarded.”<br />

”<br />

Agustín Serrano,<br />

Executive Vice President<br />

Quality and Technology<br />

Apart from creating its own internal<br />

Environmental Management Systems, Sol<br />

Meliá has also taken part in a large number of<br />

initiatives organised by private and public<br />

bodies aiming to continue to make progress in<br />

the application of its environmental protection<br />

policies. Company representatives have taken<br />

part in the AENOR Work Group designing<br />

regulations to adapt ISO 14<strong>00</strong>1 to the hotel<br />

sector, which a large number of hotels have<br />

also signed up with the Environmental<br />

Foundation.<br />

The Environmental Department organises and<br />

manages hotel staff attendance on courses and<br />

seminars on environmental policy and offers<br />

consultancy services for hotels. Sol Meliá also<br />

provides internal assessment services on environmental<br />

legislation for certified hotels and<br />

works together with hotels to constantly update<br />

procedures manuals to ensure continued<br />

compliance with environmental protection<br />

guidelines.<br />

Meliá Varadero<br />

S OL<br />

M ELIÁ<br />

A NNUAL R EPORT 2<strong>00</strong>0<br />

41

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