SOL MELIA ANNUAL REPORT 00 COMP

MILESTONES 2000
s
New entry in
the Top Ten
Sol Meliá ended the 20th. century with a truly remarkable achievement. At
the end of the year 2000, the company had achieved record profits thanks
to the positive performance of its European City and Resort Divisions and
recovery in the Asian and Latin American markets. Above all other factors,
however, the achievement of such extraordinary results was in large part due
to what, without a shadow of a doubt, was the most important deal of the
year: the integration of the 75 hotels of the Tryp Hotels chain, with 60
hotels already in operations and 15 under development.
Above and beyond the contribution to the leadership of Sol Meliá in
Spain, Latin America and the Caribbean and our second position in the
European ranking, the deal also meant that Sol Meliá entered the “top
ten” ranking of world-wide hotel companies. This was a spectacular
achievement and represents another positive step towards the achievement
of the company’s growth and diversification objectives. During the
year 2000 another 81 hotels in 11 countries were added to the Sol Meliá
portfolio and agreements were signed to add another 70 new projects in
the next two years.
The “E-transformation” of Sol Meliá, its firm commitment to the use of
new technologies to allow the company to advance and adapt to the new
needs and preferences of the market, was another key feature of the year.
The application of a wide range of new technologies will facilitate processes
and reduce costs to the benefit of both hotel operations and guest services.
The 33,000 Sol Meliá employees that make up this immense global
team will thus be available, more than ever, to ensure that in Sol Meliá,
Everything is possible.
Finally, and in parallel with the company “e-volution”, Sol Meliá has continued
to make great advances with its Quality Assurance and
Environmental Protection programmes, efforts that have been rewarded
for yet another year by a large number of awards and certifications to a
growing number of hotels world-wide. Sol Meliá has also kept up its
support of social, cultural and sporting events through different types of
sponsorship aiming to provide a service to society and contribute to
improvements in the quality of life.
S OL
M ELIÁ
A NNUAL R EPORT 2000
21