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SOL MELIA ANNUAL REPORT 00 COMP

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5 Research and Development<br />

Sol Meliá is constantly investigating its clients’ needs so as to offer them the products and services best adapted thereto.<br />

Such investigation includes clients’ questionnaires, opinion inquiries, quality audits, etc.<br />

Furthermore, it endeavours to optimise quality and costs relating to the hotel operations and procedures. Sol Meliá has a<br />

hotel technology department that investigates each one of these operations and procedures, setting up optimum working<br />

methods and keeping up to date with the latest innovations in hotel technology and the possible application thereof.<br />

2<strong>00</strong>0 was the “e-transformation” year of Sol Meliá, with an investment of Ptas. 6,5<strong>00</strong> million in technological infrastructure<br />

and involvement in joint venture projects. Within the e-transformation framework, Sol Meliá is launching the projects<br />

meliaviajes.com, solmelia.com y hotelnetB2B.com (B2B portal for hotel companies, which comprises 18 companies<br />

of the sector that represent more than 9<strong>00</strong> hotels in 21 countries).<br />

AOL Avant , initially known as Prodigios, was formed with a participation of Sol Meliá and an exclusive right agreement<br />

was signed whereby travel services will be provided by the Virtual Travel Agency meliaviajes.com.<br />

The Company aims to complete satisfactorily its e-transformation and the various initiatives. The process of attaining culmination<br />

and interactivity in real time for the different systems will be carried out during 2<strong>00</strong>1.<br />

The introduction of the new information and communication technologies in the industry will not only mean cost savings,<br />

but is also essential to developing and maintaining competitive advantages in the future.<br />

S OL<br />

M ELIÁ<br />

A NNUAL R EPORT 2<strong>00</strong>0<br />

158

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