SOL MELIA ANNUAL REPORT 00 COMP
SOL MELIA ANNUAL REPORT 00 COMP
SOL MELIA ANNUAL REPORT 00 COMP
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4 Foreseeable Outlook<br />
The outlook for the Group is directly linked to the business prospects in the main operation areas of Sol Meliá and to the<br />
results of its five functional divisions.<br />
In the European Resort Division, dependent on the main tourist destinations in Spain and the Mediterranean area, prospects<br />
are positive due to the ongoing refurbishment plan and to the incorporation of new hotels in the area.<br />
The European City Division has experienced a diversification process over the last few years, with an opening from Spain<br />
towards other countries such as United Kingdom, France, Italy, Belgium and Germany. The prospects in these markets are<br />
good, especially for Spain where the Company has increased its capacity after the acquisition of Tryp hotels, a well-positioned<br />
company in the Spanish city segment. The incorporation of Tryp Hotels will be especially profitable in Madrid, the<br />
most important European centre for Congress and Convention holding.<br />
The foreseeable price increases in this segment in Spain and the good location of both existing and acquired hotels, as well<br />
as the addition of various new hotels to be incorporated in next 18 months in Spain, Italy and Portugal allow us to predict<br />
positive prospects for this division in 2<strong>00</strong>1.<br />
Given the economic recovery of Latin America since 1999, prospects for both city and resort hotels in the area are good.<br />
For Sol Meliá, specifically, the full development of the hotels acquired over the last 18 months in Mexico, Dominican<br />
Republic, Peru, Panama, Venezuela, Brazil and Argentina will benefit the performance of this division. During the next<br />
two years a great many hotels in Puerto Rico, Brazil, Mexico and Peru will be incorporated to the Group.<br />
Cuba will continue to be one of the main tourist destinations in the Caribbean during both the current and forthcoming<br />
years. Sol Meliá, with 25 hotels and 11,<strong>00</strong>0 rooms, holds 37% of the market share on the island with a dominant presence<br />
in the most important resort and city destinations.<br />
As for the Asia Division, tourism prospects are favourable in the region for 2<strong>00</strong>1, specially in Indonesia where a 30% increase<br />
of revenues is expected. 70 per cent of Sol Meliá’s hotels in the region are located in Indonesia.<br />
S OL<br />
M ELIÁ<br />
A NNUAL R EPORT 2<strong>00</strong>0<br />
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