Ramada_120327_ Design Guidelines

DESIGN
GUIDELINES
MARCH 2012

RAMADA DESIGN GUIDELINES 2
DESIGN CONCEPT
Ramada hotels provide an environment that reflects the core values of
the brand, and that is Worldly with a sense of Place, Stylish yet Casual,
and Rejuvenating yet Relaxing.
The design employs the use of simple and tailored forms for a brand
aesthetic that is current and globally relevant. A combination of
contemporary forms mixed with traditional elements provides a
welcoming, restorative environment.
The design draws on the history of the brand in subtle ways to
communicate with the guest. Colors are neutral and restful, with accents
of Ramada red used in distinctive and interesting ways.
The following Interior Design Guidelines contain a kit of parts, with key
Signature Elements designed with flexibility in mind, adaptable to a wide
variety of property types and configurations.

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BRAND ESSENCE: PUBLIC SPACES
STYLISH YET CASUAL GLOBAL REJUVENATING YET RELAXING

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PUBLIC AREA - ZONES (1 OF 2)
ALTERNATE LAYOUT SHOWING DOUBLE SIDED
COMPUTER CONSOLE

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PUBLIC AREA - ZONES (2 OF 2)

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RECEPTION
Design Elements
• Pod-style reception desks
for a personalized check-in
experience
• Desk material palette
adapts to existing desk
configurations
• Signature red backdrop
and artwork provide brand
recognition from property to
property (BDE)
• Desk-mounted lantern style
lamps cast a welcoming glow
• A large-scale pendant lamp
accents the desk area

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RECEPTION (WALL TO WALL OPTION)
Design Elements
• Desk material palette
adapts to existing desk
configurations
• Signature red backdrop
and artwork provide brand
recognition from property to
property (BDE)
• Desk-mounted latern style
lamps cast a welcoming glow
• A large-scale pendant lamp
accents the desk area
• Lower portions of desk
provide access for ADA

RECEPTION
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RECEPTION
Design Element
• Signature red back wall
and artwork provide brand
recognition from property to
property
• Modular artwork panel
sizes provide flexible
configurations

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GATHER
Design Elements
• A feature fire element anchors a
welcoming gathering place .
• Comfortable, tailored furniture
with a modern style is mixed
with more traditional items for
a worldly, eclectic aesthetic.
• Thoughtfully located outlets
allow for great connectivity.
• Modular wall frame elements
provide architectural detail
that adapt to a wide range of
configurations.
• The self-contained freestanding
flueless fireplace unit
enables easy retrofit installation
and uses environmentally
friendly, clean-burning bio
ethanol fuel.

CHECK-IN / GATHER - FURNITURE and FINISHES
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RELAX
Design Elements
• Multi-functional pieces allow
guests to use the space for a
variety of social activities.
• Comfortable, tailored furniture
with a modern style is mixed
with more traditional items for
a worldly, eclectic aesthetic.
• Thoughtfully located outlets
allow for great connectivity.
• Furniture arrangement is easily
expanded for a variety of
property configurations.
• Modular wall frame elements
provide architectural detail
that adapt to a wide range of
configurations.

RELAX - FURNITURE and FINISHES
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CONNECT
Design Elements
• A convenient spot to print
a boarding pass, check the
weather or update your status.
• Modular counter-height
console/desk unit works
in varied conditions and
locations.
• A comfortable chair with
adjacent guest convenience
outlets and a small work table
provides a spot to sit with a
personal device and connect,
recharge and relax.
ALTERNATE LAYOUT SHOWING
DOUBLE SIDED COMPUTER
CONSOLE

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FOOD & BEVERAGE ZONES
Design Elements
• Comfortable seating combines with
warm wood tones to create an inviting
atmosphere.
• Freestanding banquettes work on
window walls, as area dividers as
well as creating a varied seating
experience.
• Furniture arrangement is easily
expanded for a variety of property
configurations.
• Carpet and hard flooring selections
provide appropriate finishes for both
traffic zones and seating areas and
provide accoutic value.
• Lounge zone can separate bar from
dining space and provides casual
dining alternatives.

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BREAKFAST
Design Elements
• Decorative partitions stack
away during breakfast hours to
reveal an inviting buffet, and
screen area when not in use.
• A counter height communal
table provides flexibility for
serving, singles dining or
overflow bar area seating.
• Carefully curated finishes
provide classic yet durable
surfaces.
• Signature red pendant lighting
accents buffet line

BREAKFAST
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DINING
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DINING CHAIR
OPTIONS

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BAR
Design Elements
• Whether integrated within the restaurant
space or as a stand-alone element, the bar
forms the hub of guest gathering points.
• Lounge seating allows for spillover casual
dining space and alternate F & B service.
• Furniture arrangement is easily adapted for a
variety of property configurations.

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MEETING SPACE
Design Elements
• Boardroom features comfortable
executive style task chairs and wood
conference table and credenza.
• Modern stackable chairs for banquet
seating.
• Accent serving credenzas at Pre-
Function areas.
• Neutral color palette to offer
maximum flexibility for event decor.

MEETING SPACE
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TYPICAL GUESTROOM & CORRIDOR PLAN
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GUESTROOM CORRIDORS
Design Features
• Timeless wall textures
and colors combine with
decorative lighting and
custom designed carpet
to provide an interesting
transition space.
• Classic lighting styles, in both
wall or ceiling versions, cast a
welcoming glow while using
energy efficient light sources.

THANK YOU