Asiaone 1-42

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PRODUCT DEVELOPMENT INITIATIVES In the rapidly evolving world of Internet, it is of utmost importance to stay relevant and updated. We believe our future success depends on our ability to keep abreast of market trends and to enhance and develop our products and services. We adopt a three prong approach towards product development:- (i) Customise New Third Party Technologies We purchase “off-the-shelf” generic technological solutions which will be customised by our engineers to suit our needs. We have also utilised and will continue to use third party vendors and consultants to develop specialised products for which we do not have in-house resources or are unable to develop and maintain in-house in a cost efficient manner. However, our engineers do modify and enhance these outsourced products to provide quality assurance to all our product offerings. (ii) In-house Product Development We generally develop our own products and services internally using customised third party technologies. We plan to expand our registered user base continually by offering diverse online community products and services developed internally. We will constantly improve and enhance our existing products and services to keep in tune with market trends. (iii) Market Intelligence and Research BUSINESS We undertake frequent market intelligence and research exercises, both internally and through third party consultants, to keep ourselves updated with the evolving user tastes and affinities. Before we launch a product or advance a marketing initiative, we often assess the demands of consumers by measuring product efficacy and user satisfaction. 83
INTELLECTUAL PROPERTY Our shareholder, SPH, has filed for trademark applications to register the trademark “ASIAONE & device” in various jurisdictions. As at 29 February 2000, the status of the various trademark applications were as follows: Country/Class* 9 16 35 36 38 39 41 <strong>42</strong> 52 106 112 Australia — — R R R — R R — — — Canada R R R R — R R R — — — China — — R R R R R R — — — European Union R R R R — R R R — — — Hong Kong — — P P P P P P — — — Indonesia — — R R R R R R — — — Japan — — R R R R R R — — — Korea — — — — — — — — R R R New Zealand R R R R — R R R — — — Philippines — — P P P P P P — — — Republic of China — — R R R R R R — — — Singapore — — P P A P P P — — — Switzerland R R R R — R R R — — — United States — — R R R — R R — — — * Classification of Goods and Services as listed in the Third Schedule of the Trade Marks Rules (Chapter 332) of Singapore Key: A — advertised; awaiting Certificate of Registration P — pending R — registered SPH has assigned all the rights and benefits of the above trademarks to us by way of the Business Transfer Agreement dated 25 November 1999. GOVERNMENT REGULATION BUSINESS To date, regulations have not materially restricted the use of the Internet in our markets. The following is a summary of the legal environment in Singapore relating to the use of the Internet. The Singapore Broadcasting Authority (“SBA”) regulates Internet content in Singapore. Under the SBA’s regulations, Internet content providers who provide information on the World Wide Web (including us and other Internet content aggregators, Internet service providers, web publishers and web server administrators) are required to use their best efforts to ensure that their services (1) comply with the Codes of Practice issued by the SBA from time to time and (2) are not used for any purpose that is against the public interest, public order or national harmony or that offends good taste. Changes in government regulation could increase our costs and/or prevent us from delivering our services and products over the Internet. It could also slow the growth of the Internet, which could, in turn, delay growth in demand for our portal and adversely affect our Company. 84
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PROSPECTUS DATED 23 MAY 2000 SPH AS
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— Customers And Suppliers .......
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CORPORATE INFORMATION Board of Dire
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“FY” : Financial year ended or
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“Reserved Tranche” : The offer
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GLOSSARY OF TECHNICAL TERMS “onli
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The Application List will open at 6
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Allocation of New Shares under the
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RESULTS OF APPLICATION AND DISTRIBU
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SELLING RESTRICTIONS DETAILS OF OUR
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Our present business model is based
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THE INVITATION PROSPECTUS SUMMARY S
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An investment in our Shares involve
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We have a short operating history R
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RISK FACTORS We depend on a reliabl
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E-commerce operations RISK FACTORS
Page 33 and 34: RISKS RELATING TO THE SHARES RISK F
Page 35 and 36: USE OF PROCEEDS The net proceeds fr
Page 37 and 38: SELECTED FINANCIAL DATA You should
Page 39 and 40: ANALYSIS OF FINANCIAL CONDITION AND
Page 45 and 46: GROUP STRUCTURE Our group structure
Page 47 and 48: As at Authorised Share Capital 29 F
Page 49 and 50: GENERAL INFORMATION ON OUR GROUP Ex
Page 51 and 52: SHAREHOLDERS GENERAL INFORMATION ON
Page 53 and 54: INDUSTRY OVERVIEW BUSINESS The info
Page 55 and 56: BUSINESS The Singapore Information
Page 57 and 58: BUSINESS We recognise annual subscr
Page 59 and 60: Currently we do not engage in any b
Page 61 and 62: As at 30 April 2000, there were app
Page 63 and 64: Based on our internal records, we b
Page 65 and 66: BUSINESS The categories of products
Page 67 and 68: Auctions BUSINESS The Internet’s
Page 69 and 70: BUSINESS Designed for both consumer
Page 71 and 72: (ii) Button Ads BUSINESS Small adve
Page 73 and 74: BUSINESS While the Internet has sti
Page 75 and 76: Suppliers BUSINESS The suppliers wh
Page 77 and 78: BUSINESS In addition to the content
Page 79 and 80: BUSINESS We will be introducing new
Page 81 and 82: (ii) Message Boards BUSINESS We wil
Page 83: MARKETING AND BRANDING STRATEGY BUS
Page 87 and 88: Equipment to support E-commerce Our
Page 89 and 90: BOARD OF DIRECTORS DIRECTORS, SENIO
Page 91 and 92: DIRECTORS, SENIOR MANAGEMENT AND ST
Page 93 and 94: Yuan Zhou, aged 37, is the Vice Pre
Page 105 and 106: The Licence Agreement may be termin
Page 107 and 108: As at the date of this Prospectus,
Page 109 and 110: (viii) technical and research resou
Page 111 and 112: (ii) transactions in value equal to
Page 113 and 114: Entry into of forex, swap and optio
Page 115 and 116: • 312,500 preference shares of pa
Page 117 and 118: 23 May 2000 The Shareholders SPH As
Page 119 and 120: FINANCIAL STATEMENTS Profit and Los
Page 121 and 122: FINANCIAL STATEMENTS Statement of C
Page 123 and 124: FINANCIAL STATEMENTS Statements of
Page 125 and 126: FINANCIAL STATEMENTS 2. Basis of pr
Page 127 and 128: 3. Significant accounting policies
Page 129 and 130: 3. Significant accounting policies
Page 131 and 132: 5. Cost of revenue (cont’d) FINAN
Page 133 and 134: 10. Net earnings (loss) per share (
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13. Fixed assets (cont’d) FINANCI
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14. Trade creditors FINANCIAL STATE
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FINANCIAL STATEMENTS 17. Significan
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21. Subsequent events (cont’d) (e
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GENERAL AND STATUTORY INFORMATION I
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GENERAL AND STATUTORY INFORMATION 1
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Article 66 GENERAL AND STATUTORY IN
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Article 76 GENERAL AND STATUTORY IN
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Article 102 GENERAL AND STATUTORY I
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GENERAL AND STATUTORY INFORMATION (
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CONSENTS GENERAL AND STATUTORY INFO
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APPENDIX A 4. A person who has agre
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APPENDIX A 15. Investors may subscr
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APPENDIX A ADDITIONAL TERMS AND CON
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APPENDIX A (3) tick the appropriate
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APPENDIX A An Applicant must ensure
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APPENDIX A 9. The Applicant must ha
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APPENDIX A (d) in respect of the Ne
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APPENDIX A (d) This application is
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APPENDIX B RULES OF THE ASIAONE PRE
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3. ELIGIBILITY OF PARTICIPANTS APPE
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7. RIGHTS TO EXERCISE OPTIONS APPEN
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7.6 In the event that:- APPENDIX B
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APPENDIX B 10. TAKE-OVER AND WINDIN
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APPENDIX B 10.6 If in connection wi
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APPENDIX B 18.2 Save for the taxes
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To: SPH AsiaOne Ltd, News Centre, 8
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APPENDIX B ASIAONE PRE-IPO SHARE OP
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APPENDIX C RULES OF THE ASIAONE (20
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APPENDIX C “Parent Group” The P
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APPENDIX C 4.2 The number of Shares
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APPENDIX C (c) any other event appr
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APPENDIX C 9.3 Shares which are all
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14. MODIFICATIONS TO THE SCHEME APP
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APPENDIX C (c) (i) the names of, an
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APPENDIX C Vesting Schedule Subject
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Please print in block letters Name
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Please print in block letters Name
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