Asiaone 1-42

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(ii) PDA BUSINESS Since March 2000, we have been providing users of Palm Pilots with selected articles from The Business Times daily at 3.00 a.m. This service was extended to The Straits Times in early May 2000. We plan to work with PDA manufacturers to serve more of our content and services through a wider range of PDAs. (iii) Broadband We will work with Fantastic, through FantasticOne, to provide our content, community and commerce products and services through broadband networks. FantasticOne will focus on mass market content by offering one-stop solution to media producers, and to media distributors operating data broadcast networks enabled by Fantastic. FantasticOne will operate in the broadband/convergence market throughout Asia-Pacific, focusing on content over satellite, cable, ADSL and mobile networks. We plan to integrate vertically by investing in businesses that offer content, technology, distribution capabilities as well as marketing, e-commerce, and cross-promotional opportunities through joint ventures, strategic alliances and investments. Save for the investments mentioned in the “Business – Joint Ventures, Strategic Alliances and Investments” section of this Prospectus, we have not made other similar investments as at the date of this Prospectus. We plan to expand our presence geographically in the region and China, as well as to build our brand names internationally. To this end, we intend to enter into joint ventures with (i) established local partners in each of the various countries who have strong presence in their own countries and who have a good understanding of the indigenous social and cultural needs as well as consumption pattern in the respective countries, and (ii) partners with the content and/or proven know how and who are ready to penetrate the Asian market. We will, for example, develop and raise the profile of Zaobao.com in China in partnership with local Chinese parties. Singapore will be our operational headquarters and base where we develop, test and launch new products and services. Once proven, we will export such products and services to our overseas ventures. We will also provide technological and functional support to our overseas ventures from Singapore. We intend to provide all the necessary support to our overseas ventures when they are in the infancy stage. However, our long term goal is to develop these ventures into operationally and financially independent, autonomous businesses. In this light, it is the intention to list the various joint venture companies separately on internationally recognised stock exchanges soonest practicable. 81
MARKETING AND BRANDING STRATEGY BUSINESS Our marketing objective is to build our brand names. Brand building increases the public’s awareness of our image and service offerings. As more websites, products and services proliferate across the Internet, it is necessary for us to build a strong foundation for our brands. Products and services can be copied but good brands are difficult to replicate. We plan to invest long term in brand building through quality advertising. We intend to spend approximately $15 million for these marketing campaigns. In the launch phase, we have invested in advertising in the traditional mass media like press, television and radio in Singapore. In the second phase, we will expand our advertising into regional markets like Southeast Asia, Hong Kong and China. To increase the level of awareness and top-of-mind recall of our websites as well as to attract new users, we will continue to engage in a series of marketing campaigns via the traditional mass media as well as through co-branding ventures with other successful brands. Co-branding of websites enable users to fully enjoy the information and services offered by both partners and enhances the total customer experience online. Co-branding also offers additional revenue streams such as advertising and joint sponsorships. Besides brand building, our marketing thrust also includes loyalty programmes to retain customers. These programmes will be used to reward regular customers as well as to attract customers to visit our websites more often. Prizes, contests, rewards and games will be introduced in an exciting way. To further build and maintain users’ loyalty, we plan to do the following:- (i) invest in new technology to build comprehensive websites to support mass transaction capabilities and website functionality to provide portal services which users find easy to use and will want to continue using; (ii) increase the depth of our existing channels; (iii) introduce new channels on specific topic areas; (iv) introduce new products and services at our websites; (v) augment the range of product offerings at our e-commerce websites; and (vi) continue to provide free personalised services. In order to achieve an enriching total customer experience, it is crucial to have an integrated portal strategy. We adopt a holistic approach to communications, branding and services. This enables customers to have a unified look and feel of the service offerings and can have convenient links to relevant services. An integrated marketing strategy for our portal sites enables us to cross sell and upsell our services to the users. We employ a software called NetGravity to track the readership at our websites. With this database, we are able to profile our registered users to better enable us to cater to our users’ needs and interests and to render personalised value-added services to them. We may, for example, introduce our users to channels at our websites which they are less familiar with and to the product offerings which they may not be aware of. For example, when a user buys a car through our classified website, he will be introduced to our e-finance portal where the user may find car loan packages and motor insurance policies. The aim is to position our portal as a “one-stop” destination site. 82
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PROSPECTUS DATED 23 MAY 2000 SPH AS
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— Customers And Suppliers .......
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CORPORATE INFORMATION Board of Dire
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“FY” : Financial year ended or
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“Reserved Tranche” : The offer
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GLOSSARY OF TECHNICAL TERMS “onli
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The Application List will open at 6
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Allocation of New Shares under the
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RESULTS OF APPLICATION AND DISTRIBU
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SELLING RESTRICTIONS DETAILS OF OUR
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Our present business model is based
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THE INVITATION PROSPECTUS SUMMARY S
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An investment in our Shares involve
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We have a short operating history R
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RISK FACTORS We depend on a reliabl
Page 31 and 32: E-commerce operations RISK FACTORS
Page 33 and 34: RISKS RELATING TO THE SHARES RISK F
Page 35 and 36: USE OF PROCEEDS The net proceeds fr
Page 37 and 38: SELECTED FINANCIAL DATA You should
Page 39 and 40: ANALYSIS OF FINANCIAL CONDITION AND
Page 45 and 46: GROUP STRUCTURE Our group structure
Page 47 and 48: As at Authorised Share Capital 29 F
Page 49 and 50: GENERAL INFORMATION ON OUR GROUP Ex
Page 51 and 52: SHAREHOLDERS GENERAL INFORMATION ON
Page 53 and 54: INDUSTRY OVERVIEW BUSINESS The info
Page 55 and 56: BUSINESS The Singapore Information
Page 57 and 58: BUSINESS We recognise annual subscr
Page 59 and 60: Currently we do not engage in any b
Page 61 and 62: As at 30 April 2000, there were app
Page 63 and 64: Based on our internal records, we b
Page 65 and 66: BUSINESS The categories of products
Page 67 and 68: Auctions BUSINESS The Internet’s
Page 69 and 70: BUSINESS Designed for both consumer
Page 71 and 72: (ii) Button Ads BUSINESS Small adve
Page 73 and 74: BUSINESS While the Internet has sti
Page 75 and 76: Suppliers BUSINESS The suppliers wh
Page 77 and 78: BUSINESS In addition to the content
Page 79 and 80: BUSINESS We will be introducing new
Page 81: (ii) Message Boards BUSINESS We wil
Page 85 and 86: INTELLECTUAL PROPERTY Our sharehold
Page 87 and 88: Equipment to support E-commerce Our
Page 89 and 90: BOARD OF DIRECTORS DIRECTORS, SENIO
Page 91 and 92: DIRECTORS, SENIOR MANAGEMENT AND ST
Page 93 and 94: Yuan Zhou, aged 37, is the Vice Pre
Page 105 and 106: The Licence Agreement may be termin
Page 107 and 108: As at the date of this Prospectus,
Page 109 and 110: (viii) technical and research resou
Page 111 and 112: (ii) transactions in value equal to
Page 113 and 114: Entry into of forex, swap and optio
Page 115 and 116: • 312,500 preference shares of pa
Page 117 and 118: 23 May 2000 The Shareholders SPH As
Page 119 and 120: FINANCIAL STATEMENTS Profit and Los
Page 121 and 122: FINANCIAL STATEMENTS Statement of C
Page 123 and 124: FINANCIAL STATEMENTS Statements of
Page 125 and 126: FINANCIAL STATEMENTS 2. Basis of pr
Page 127 and 128: 3. Significant accounting policies
Page 129 and 130: 3. Significant accounting policies
Page 131 and 132: 5. Cost of revenue (cont’d) FINAN
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10. Net earnings (loss) per share (
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13. Fixed assets (cont’d) FINANCI
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14. Trade creditors FINANCIAL STATE
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FINANCIAL STATEMENTS 17. Significan
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21. Subsequent events (cont’d) (e
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GENERAL AND STATUTORY INFORMATION I
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GENERAL AND STATUTORY INFORMATION 1
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Article 66 GENERAL AND STATUTORY IN
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Article 76 GENERAL AND STATUTORY IN
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Article 102 GENERAL AND STATUTORY I
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GENERAL AND STATUTORY INFORMATION (
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CONSENTS GENERAL AND STATUTORY INFO
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APPENDIX A 4. A person who has agre
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APPENDIX A 15. Investors may subscr
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APPENDIX A ADDITIONAL TERMS AND CON
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APPENDIX A (3) tick the appropriate
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APPENDIX A An Applicant must ensure
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APPENDIX A 9. The Applicant must ha
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APPENDIX A (d) in respect of the Ne
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APPENDIX A (d) This application is
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APPENDIX B RULES OF THE ASIAONE PRE
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3. ELIGIBILITY OF PARTICIPANTS APPE
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7. RIGHTS TO EXERCISE OPTIONS APPEN
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7.6 In the event that:- APPENDIX B
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APPENDIX B 10. TAKE-OVER AND WINDIN
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APPENDIX B 10.6 If in connection wi
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APPENDIX B 18.2 Save for the taxes
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To: SPH AsiaOne Ltd, News Centre, 8
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APPENDIX B ASIAONE PRE-IPO SHARE OP
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APPENDIX C RULES OF THE ASIAONE (20
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APPENDIX C “Parent Group” The P
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APPENDIX C 4.2 The number of Shares
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APPENDIX C (c) any other event appr
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APPENDIX C 9.3 Shares which are all
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14. MODIFICATIONS TO THE SCHEME APP
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APPENDIX C (c) (i) the names of, an
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APPENDIX C Vesting Schedule Subject
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Please print in block letters Name
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Please print in block letters Name
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