Asiaone 1-42

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BUSINESS We will add new channels from time to time based on industry trends as well as consumer needs and demands. We will also continuously improve the existing channels to enhance the depth of the content and product offerings on those channels. With respect to our online services, we intend to improve our existing services and introduce new features. In particular, we plan to expand the following services, which are currently available, in the near future:- (i) E-Commerce We are improving our e-commerce platform by investing in a new software, known as the IBM WebSphere Commerce Suite, to enhance existing capabilities and add new functionalities to the platform by July 2000. In conjunction with this investment, we will be working with IBM as a channel partner to promote e-commerce. In addition, we are developing new payment gateways to facilitate easy payment for goods and services bought at our e-commerce site. We are also discussing with major fulfilment houses to undertake the delivery of goods purchased to provide greater convenience to our customers and merchants. In addition, we plan to expand into selected B2B e-commerce space through our enhanced platform. (ii) Advertising/Classifieds We are currently working with SPH on the possibility of offering value-added services, such as the inclusion of coloured pictorials and graphics, and online and offline packages, to print advertisers so that more information can be added online. The classified ads from Lianhe Zaobao are expected to go online on Zaobao.com in the later part of 2000. (iii) Auction To cater to the rapidly increasing customer demand, we plan to increase the number of listed items on Auction AsiaOne from approximately 4,000 currently to 12,000 by end 2000. A Chinese auction site will also be launched on Zaobao.com in late 2000. Auction AsiaOne currently offers B2C auctions and C2C auctions. We plan to incorporate C2B and B2B capabilities into Auction AsiaOne. We also intend to export our auction capabilities regionally and into China. Additionally, we plan to offer the following new services at our websites:- (i) Chat Rooms Users will be able to have real-time dialogue with other users on our websites. These will be used to boost interactivity with our users and to build communities, which will increase the “stickiness” of our websites. Surfers will have to register as AsiaOne.com or Zaobao.com users or members before they can participate in our chats. Chats will be both moderated and unmoderated. Some chat rooms will be set up at specific times and may be for users to interact with experts and celebrities. These kinds of chats are likely to be moderated in that we will manage the questions and/or remarks that appear in such chat rooms. Other chat rooms will be stand-alone features that users can enter whenever they want and write whatever they wish. 79
(ii) Message Boards BUSINESS We will also offer users the ability to post messages for general viewing by other users to promote dialogue on relevant issues, topics or events of interest. Instead of participating in real-time dialogue, users are able to enjoy the freedom of posting and retrieving messages at their convenience. We will have chat rooms in the various channels of interest on both AsiaOne.com and Zaobao.com. (iii) My AsiaOne Registered users of AsiaOne.com will soon be able to customise the AsiaOne home page, choosing those modules that most interest them and organise them on the page as they please. Later, when AsiaOne services such as Auctions offer alert services (where users register their interest in specific items and ask to be informed when these items are put on auction), users can include on their personalised AsiaOne.com homepage a window for these alerts. The customisation feature will also be available at Zaobao.com by the end of 2000. (iv) Games Users will be able to play web-based games and download games from our websites. We expect to introduce this feature by end 2000. (v) Web Voice Web Voice is a web-based call handling centre where the service agents at AsiaOne’s helpdesk can communicate through the web with more than one caller at any one time from anywhere in the world where the language proficiency is sound. Web Voice can further be enhanced to offer products such as callback services and e-mail retrieval service over phones. We plan to launch Web Voice within AsiaOne’s business units by the end of 2000 and eventually to market the Web Voice functions and services to corporate partners. Organisations such as financial institutions, event management companies and airlines will find this service useful, particularly in the handling of ad-hoc promotions, as Web Voice helps to free these organisations’ normal call handling capacity for routine operations. Web Voice increases the call handling productivity of service agents and reduces turnaround time to close a deal. Moving forward, we intend to serve our content, community and commerce products and services not only through the Internet but also through other platforms such as WAP, PDA and broadband networks:- (i) WAP We plan to work closely with mobile service providers to develop and provide WAP portal service through mobile phones. In this respect, we are currently working with M1 on a trial WAP portal service in Singapore for M1 mobile phone subscribers. In this trial service, M1 mobile phone subscribers whose mobile handsets are WAP-enabled or Internet-ready will initially be able to receive from us information such as local and world news headlines, IT news, food guide and Chinese horoscope. We intend to further expand the range of WAP portal service in the future to include mobile commerce (m-commerce) and auctions applications. 80
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PROSPECTUS DATED 23 MAY 2000 SPH AS
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— Customers And Suppliers .......
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CORPORATE INFORMATION Board of Dire
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“FY” : Financial year ended or
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“Reserved Tranche” : The offer
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GLOSSARY OF TECHNICAL TERMS “onli
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The Application List will open at 6
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Allocation of New Shares under the
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RESULTS OF APPLICATION AND DISTRIBU
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SELLING RESTRICTIONS DETAILS OF OUR
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Our present business model is based
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THE INVITATION PROSPECTUS SUMMARY S
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An investment in our Shares involve
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We have a short operating history R
Page 29 and 30: RISK FACTORS We depend on a reliabl
Page 31 and 32: E-commerce operations RISK FACTORS
Page 33 and 34: RISKS RELATING TO THE SHARES RISK F
Page 35 and 36: USE OF PROCEEDS The net proceeds fr
Page 37 and 38: SELECTED FINANCIAL DATA You should
Page 39 and 40: ANALYSIS OF FINANCIAL CONDITION AND
Page 45 and 46: GROUP STRUCTURE Our group structure
Page 47 and 48: As at Authorised Share Capital 29 F
Page 49 and 50: GENERAL INFORMATION ON OUR GROUP Ex
Page 51 and 52: SHAREHOLDERS GENERAL INFORMATION ON
Page 53 and 54: INDUSTRY OVERVIEW BUSINESS The info
Page 55 and 56: BUSINESS The Singapore Information
Page 57 and 58: BUSINESS We recognise annual subscr
Page 59 and 60: Currently we do not engage in any b
Page 61 and 62: As at 30 April 2000, there were app
Page 63 and 64: Based on our internal records, we b
Page 65 and 66: BUSINESS The categories of products
Page 67 and 68: Auctions BUSINESS The Internet’s
Page 69 and 70: BUSINESS Designed for both consumer
Page 71 and 72: (ii) Button Ads BUSINESS Small adve
Page 73 and 74: BUSINESS While the Internet has sti
Page 75 and 76: Suppliers BUSINESS The suppliers wh
Page 77 and 78: BUSINESS In addition to the content
Page 79: BUSINESS We will be introducing new
Page 83 and 84: MARKETING AND BRANDING STRATEGY BUS
Page 85 and 86: INTELLECTUAL PROPERTY Our sharehold
Page 87 and 88: Equipment to support E-commerce Our
Page 89 and 90: BOARD OF DIRECTORS DIRECTORS, SENIO
Page 91 and 92: DIRECTORS, SENIOR MANAGEMENT AND ST
Page 93 and 94: Yuan Zhou, aged 37, is the Vice Pre
Page 105 and 106: The Licence Agreement may be termin
Page 107 and 108: As at the date of this Prospectus,
Page 109 and 110: (viii) technical and research resou
Page 111 and 112: (ii) transactions in value equal to
Page 113 and 114: Entry into of forex, swap and optio
Page 115 and 116: • 312,500 preference shares of pa
Page 117 and 118: 23 May 2000 The Shareholders SPH As
Page 119 and 120: FINANCIAL STATEMENTS Profit and Los
Page 121 and 122: FINANCIAL STATEMENTS Statement of C
Page 123 and 124: FINANCIAL STATEMENTS Statements of
Page 125 and 126: FINANCIAL STATEMENTS 2. Basis of pr
Page 127 and 128: 3. Significant accounting policies
Page 129 and 130: 3. Significant accounting policies
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5. Cost of revenue (cont’d) FINAN
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10. Net earnings (loss) per share (
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13. Fixed assets (cont’d) FINANCI
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14. Trade creditors FINANCIAL STATE
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FINANCIAL STATEMENTS 17. Significan
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21. Subsequent events (cont’d) (e
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GENERAL AND STATUTORY INFORMATION I
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GENERAL AND STATUTORY INFORMATION 1
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Article 66 GENERAL AND STATUTORY IN
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Article 76 GENERAL AND STATUTORY IN
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Article 102 GENERAL AND STATUTORY I
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GENERAL AND STATUTORY INFORMATION (
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CONSENTS GENERAL AND STATUTORY INFO
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APPENDIX A 4. A person who has agre
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APPENDIX A 15. Investors may subscr
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APPENDIX A ADDITIONAL TERMS AND CON
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APPENDIX A (3) tick the appropriate
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APPENDIX A An Applicant must ensure
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APPENDIX A 9. The Applicant must ha
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APPENDIX A (d) in respect of the Ne
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APPENDIX A (d) This application is
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APPENDIX B RULES OF THE ASIAONE PRE
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3. ELIGIBILITY OF PARTICIPANTS APPE
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7. RIGHTS TO EXERCISE OPTIONS APPEN
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7.6 In the event that:- APPENDIX B
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APPENDIX B 10. TAKE-OVER AND WINDIN
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APPENDIX B 10.6 If in connection wi
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APPENDIX B 18.2 Save for the taxes
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To: SPH AsiaOne Ltd, News Centre, 8
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APPENDIX B ASIAONE PRE-IPO SHARE OP
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APPENDIX C RULES OF THE ASIAONE (20
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APPENDIX C “Parent Group” The P
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APPENDIX C 4.2 The number of Shares
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APPENDIX C (c) any other event appr
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APPENDIX C 9.3 Shares which are all
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14. MODIFICATIONS TO THE SCHEME APP
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APPENDIX C (c) (i) the names of, an
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APPENDIX C Vesting Schedule Subject
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Please print in block letters Name
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Please print in block letters Name
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