Asiaone 1-42

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BUSINESS Our Chief Operating Officer, Mr Heng Wah Koon, is a veteran in the media and communications industry. Prior to joining our Company, Mr Heng was the Director of Marketing at M1. He was instrumental in orchestrating M1’s successful launch and in capturing 35% of the mobile telecommunications market share. Under Mr Heng’s marketing leadership, M1 won several accolades including being the first mobile phone service provider to introduce mobile banking, stock news and alerts, and winning the prestigious Financial Times Telecoms Awards for best marketing campaign in Telecom 99 in Geneva. Prior to joining M1, Mr Heng was the General Manager of the Classifieds division of SPH. Additionally, we believe we have a team of seasoned content producers, IT personnel and sales force who know what it takes to grow the online business. (v) Strategic Alliances Our Group has formed alliances with strategic Internet and technology companies that possess complementary expertise and know how. Such alliances enable us to provide high quality services to our users. Our strategic alliances and partnerships are described in greater detail in the “Joint Venture, Strategic Alliances and Investments” section of this Prospectus. (vi) Early Mover Advantage We have been in operation since mid 1995. We believe we have established ourselves as one of the most popular portals in Singapore. We also believe that the online edition of Lianhe Zaobao, which provides news content for Zaobao.com, has a very good reputation for its timely and quality reporting of news and current affairs among Chinese-speaking users globally. Zaobao.com is currently ranked by www.cwrank.com as one of the top Chinese news websites in the world. www.cwrank.com, owned by Canada’s Mandarin Media Inc, is a leading organisation that ranks Chinese websites worldwide. To the best of our knowledge and belief, we are currently the only portal in Asia to provide up to date news and information throughout the day in four different languages – English, Chinese, Malay and Tamil. EXPANSION PLANS The plan set out below is based on our existing plans and intentions. As such intentions and plans are based on assumptions of future events which by their nature are subject to uncertainty, our Group’s actual course of action may vary from the plans set out below and there is no assurance that our plans will materialise or our plans will be implemented as scheduled. Our business goal is to be the premier one-stop Asian portal by owning and enriching the total customer experience and providing rich business and lifestyle content which are engaging and exciting to the regional Internet users. We plan to expand horizontally, vertically and geographically. To support our expansion plans, we intend to invest in technology to build comprehensive websites to support mass transaction capabilities and website functionality to provide portal services which users find easy to use and will want to continue using. Horizontally, we intend to expand by broadening the range and depth of service and product offerings at our websites. For example, we shall be hosting ProjectEyeball, a print and online newspaper to be launched by SPH by the third quarter 2000. 77
BUSINESS We will be introducing new channels on specific topic areas such as the following:- (i) Careers A Careers site similar to AsiaOne.com’s will be introduced on Zaobao.com by late 2000. (ii) E-Finance (a) AsiaOne Markets Asianbourses.com, a company in which we have a 20% stake (more information on Asianbourses.com and our investment in it can be found in the “Business-Joint Ventures, Strategic Alliances and Investments” section of this Prospectus), is currently working with The Business Times and AsiaOne to develop a new website to be called AsiaOne Markets. AsiaOne Markets will have stock information on key Asian exchanges, as well as historical data and tools for technical analysis and other relevant facts and figures. AsiaOne Markets will replace BT Stocks when it is launched in mid 2000. (b) Zaobao.com Finance (iii) Health Zaobao.com will also work with Asianbourses.com to provide stock analyses and financial news for investors in stocks listed on the Shanghai Stock Exchange and Shenzhen Stock Exchange. We plan to launch a health site with HealthAnswers (Singapore) Pte Ltd, an entity ultimately owned by HealthAnswers Inc., a leading US-based health portal, by mid 2000. HealthAnswers.com.sg belongs to the HealthAnswers.com family of online resources which offers consumers and healthcare professionals timely, credible and diverse health information. Its UScounterpart site was recently honoured with the prestigious 1999 FREDDIE award at the International Health & Medical Film competition organised by Time Inc. Health. More information on our strategic alliance with HealthAnswers (Singapore) Pte Ltd can be found under the “Business-Joint Ventures, Strategic Alliances and Investments” section of this Prospectus. The Co-branded website will provide answers to the health concerns of our users. It will also provide content relating to health issues including but not limited to diseases and conditions, healthy body, healthy lifestyle, news, resources, and questions and answers. Content on the Co-branded website will be updated regularly. (iv) Property This channel will provide all the necessary tools, data and information to help the users buy and sell homes. There will be comparative data on residential, commercial and industrial loans, renovation rates, guides and tips on investing in the property market, as well as current and historical data on property sales and trends. We expect to launch this property site by the third quarter of 2000 on AsiaOne.com. (v) Woman We will launch a women’s site in late 2000. This will be a foundation for an Asian women’s cyber community. It will have comprehensive coverage of the full spectrum of the Asian woman’s interests. It will also be a site to learn new skills and a site with a marketplace of goods, services, ideas and opportunities. 78
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PROSPECTUS DATED 23 MAY 2000 SPH AS
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— Customers And Suppliers .......
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CORPORATE INFORMATION Board of Dire
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“FY” : Financial year ended or
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“Reserved Tranche” : The offer
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GLOSSARY OF TECHNICAL TERMS “onli
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The Application List will open at 6
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Allocation of New Shares under the
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RESULTS OF APPLICATION AND DISTRIBU
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SELLING RESTRICTIONS DETAILS OF OUR
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Our present business model is based
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THE INVITATION PROSPECTUS SUMMARY S
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An investment in our Shares involve
Page 27 and 28: We have a short operating history R
Page 29 and 30: RISK FACTORS We depend on a reliabl
Page 31 and 32: E-commerce operations RISK FACTORS
Page 33 and 34: RISKS RELATING TO THE SHARES RISK F
Page 35 and 36: USE OF PROCEEDS The net proceeds fr
Page 37 and 38: SELECTED FINANCIAL DATA You should
Page 39 and 40: ANALYSIS OF FINANCIAL CONDITION AND
Page 45 and 46: GROUP STRUCTURE Our group structure
Page 47 and 48: As at Authorised Share Capital 29 F
Page 49 and 50: GENERAL INFORMATION ON OUR GROUP Ex
Page 51 and 52: SHAREHOLDERS GENERAL INFORMATION ON
Page 53 and 54: INDUSTRY OVERVIEW BUSINESS The info
Page 55 and 56: BUSINESS The Singapore Information
Page 57 and 58: BUSINESS We recognise annual subscr
Page 59 and 60: Currently we do not engage in any b
Page 61 and 62: As at 30 April 2000, there were app
Page 63 and 64: Based on our internal records, we b
Page 65 and 66: BUSINESS The categories of products
Page 67 and 68: Auctions BUSINESS The Internet’s
Page 69 and 70: BUSINESS Designed for both consumer
Page 71 and 72: (ii) Button Ads BUSINESS Small adve
Page 73 and 74: BUSINESS While the Internet has sti
Page 75 and 76: Suppliers BUSINESS The suppliers wh
Page 77: BUSINESS In addition to the content
Page 81 and 82: (ii) Message Boards BUSINESS We wil
Page 83 and 84: MARKETING AND BRANDING STRATEGY BUS
Page 85 and 86: INTELLECTUAL PROPERTY Our sharehold
Page 87 and 88: Equipment to support E-commerce Our
Page 89 and 90: BOARD OF DIRECTORS DIRECTORS, SENIO
Page 91 and 92: DIRECTORS, SENIOR MANAGEMENT AND ST
Page 93 and 94: Yuan Zhou, aged 37, is the Vice Pre
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Page 107 and 108: As at the date of this Prospectus,
Page 109 and 110: (viii) technical and research resou
Page 111 and 112: (ii) transactions in value equal to
Page 113 and 114: Entry into of forex, swap and optio
Page 115 and 116: • 312,500 preference shares of pa
Page 117 and 118: 23 May 2000 The Shareholders SPH As
Page 119 and 120: FINANCIAL STATEMENTS Profit and Los
Page 121 and 122: FINANCIAL STATEMENTS Statement of C
Page 123 and 124: FINANCIAL STATEMENTS Statements of
Page 125 and 126: FINANCIAL STATEMENTS 2. Basis of pr
Page 127 and 128: 3. Significant accounting policies
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3. Significant accounting policies
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5. Cost of revenue (cont’d) FINAN
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10. Net earnings (loss) per share (
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13. Fixed assets (cont’d) FINANCI
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14. Trade creditors FINANCIAL STATE
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FINANCIAL STATEMENTS 17. Significan
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21. Subsequent events (cont’d) (e
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GENERAL AND STATUTORY INFORMATION I
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GENERAL AND STATUTORY INFORMATION 1
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Article 66 GENERAL AND STATUTORY IN
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Article 76 GENERAL AND STATUTORY IN
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Article 102 GENERAL AND STATUTORY I
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GENERAL AND STATUTORY INFORMATION (
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CONSENTS GENERAL AND STATUTORY INFO
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APPENDIX A 4. A person who has agre
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APPENDIX A 15. Investors may subscr
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APPENDIX A ADDITIONAL TERMS AND CON
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APPENDIX A (3) tick the appropriate
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APPENDIX A An Applicant must ensure
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APPENDIX A 9. The Applicant must ha
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APPENDIX A (d) in respect of the Ne
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APPENDIX A (d) This application is
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APPENDIX B RULES OF THE ASIAONE PRE
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3. ELIGIBILITY OF PARTICIPANTS APPE
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7. RIGHTS TO EXERCISE OPTIONS APPEN
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7.6 In the event that:- APPENDIX B
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APPENDIX B 10. TAKE-OVER AND WINDIN
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APPENDIX B 10.6 If in connection wi
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APPENDIX B 18.2 Save for the taxes
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To: SPH AsiaOne Ltd, News Centre, 8
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APPENDIX B ASIAONE PRE-IPO SHARE OP
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APPENDIX C RULES OF THE ASIAONE (20
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APPENDIX C “Parent Group” The P
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APPENDIX C 4.2 The number of Shares
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APPENDIX C (c) any other event appr
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APPENDIX C 9.3 Shares which are all
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14. MODIFICATIONS TO THE SCHEME APP
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APPENDIX C (c) (i) the names of, an
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APPENDIX C Vesting Schedule Subject
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Please print in block letters Name
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Please print in block letters Name
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