Asiaone 1-42

BUSINESS
In addition to the content creation and brand strength of SPH, we also have access to and will be
able to leverage on SPH’s large and successful advertising sales force, strong relationship with
advertisers and extensive classified advertising operations (details of which are set out in “Interested
Person Transactions – Media Representative Agreement” section of this Prospectus).
(ii) Quality Content
We draw on the extensive content creating capabilities of SPH for quality news and information
over a wide range of general and special interest areas. With the support of our parent company
and other resources, we are able to harness a wealth of content to be offered to the users of
our portal.
We host all the online editions of Singapore’s leading national dailies in each of the four official
languages on our websites. At Zaobao.com, there is the additional offering of news gleaned
from more than 80 Chinese language newspapers around the world. In addition to news, we
also provide our users access to content in other communities of interest.
We have been successful in attracting pageviews and developing a base of repeat users with
the rich content on our websites.
(iii) Integrity and Trust
The Internet is a vast global goldmine of information, but the sources and credibility of some of
such information may be dubious and may not be verifiable. As a result, there is a lack of
confidence in the integrity of content, product and services available on Internet. We believe
this same lack of confidence is a big hurdle in the development of e-commerce.
Given the credibility and integrity of the sources of our content, we believe that our users have
faith in the information provided at our websites. As we are a long term player in our business,
we are of the view that our users have confidence and trust in engaging in e-commerce activities
on our websites.
(iv) Experienced Management
We have an experienced management team which is well poised to bring our business to the
next stage of success. Our Chief Executive Officer, Mr Low Huan Ping, has been actively
involved in the Internet related industry since 1995 and the IT industry for more than two
decades. In addition to AsiaOne, Mr Low’s director positions include SPHMM, Singapore Cable
Vision Limited and M1. Prior to joining the SPH group of companies, Mr Low was with the
Ministry of Defence, heading various IT departments.
Our Chief Financial Officer, Mr Tan Teck Huat, has extensive experience in financial management
and corporate finance. Prior to joining our Company, Mr Tan was the Head of the Corporate
Finance department at SPH, where he played an instrumental role in the various exercises and
initiatives undertaken by SPH to increase shareholders’ value. Before assuming his role at the
Corporate Finance department, Mr Tan was a senior portfolio manager at SPH Asset
Management Pte Ltd, which managed SPH Group’s $1.5 billion portfolio of investments. Mr Tan
has been actively involved in finance related businesses and economics fields for more than a
decade.
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