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(ii) Button Ads
BUSINESS
Small advertisements that usually appear along the sides of our webpages.
(iii) Sponsorships
Advertisers sponsor certain sections or features of our websites, such as “Breaking News” or
Information Technology-related news sections.
(iv) Pop-up Ads
These are advertisements that pop up when a surfer is waiting for pages to download.
(v) Ticker Ads
Designed to look like a ticker tape, these advertisements usually comprise text moving across
a narrow banner.
Previously, we charged advertisers for advertisements placed on a particular page for a particular
fixed time duration. We have since shifted to a “run of site” model where advertisers are charged
based on CPM. For example, suppose the price for the “run of AsiaOne homepage” is $40 per
thousand impressions. It will cost the advertiser $40,000 if the page is viewed one million times. Our
advertising prices range from $25 to $50 per thousand impressions generated, depending on a
variety of factors, including the duration of the advertising contract and the number of impressions
purchased, and are negotiated on a case-by-case basis. The “run of site” model also increases the
advertising inventory as all web pages can be served with banner ads.
Other sources of advertising revenue we intend to generate are fees for placements of job
advertisements where recruiting agencies and employers are charged a fee either based on
placements over a prescribed period of time, or the number of pageviews or impressions that the
websites receive, or otherwise, and referral fees where advertisers are charged a fee only upon the
successful completion of a sale based on a percentage of the transaction value.
CATS is available online on our AsiaOne.com website. The Straits Times publishes approximately
7,300 classified listings a day, of which approximately 6,300 are run-on ads. Our online CATS service
gives users the added convenience of searching the advertisements quickly by keyword. The CATS
database is updated online daily at 9.00 a.m.. Advertisers will soon be able to book, customise and
pay for their advertisements online.
We are able to leverage on the existing CATS system in place. Currently, print advertisers who place
run-on print advertisements in the Straits Times get a similar online listing free-of-charge. We are
currently working with SPH on the possibility of offering value-added services, such as the inclusion
of coloured pictorials and graphics, and online and offline packages, to print advertisers so that more
information can be added online.
Audiotex Services
We render the following audiotex services:-
(i) 1-900 Infoline service where callers pay a fee based on per minute usage. Infoline is an audio
service product with pre-recorded information which is newsworthy. Through a programmed
24-hour call handling mechanism, callers can dial a designated hotline and listen to a menu of
interesting information. Such information range from business financial updates to horoscope
readings and jokes; and
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