Asiaone 1-42

BUSINESS
Online features currently available on AsiaOne.com and Zaobao.com include the following:-
(i) Free E-Mail
We offer our users a free personalised web-based e-mail service in both English and Chinese
which comes with 10-megabyte disk space for each user. Once the users have registered for
an account at either AsiaOne.com or Zaobao.com, they will have an account with the same
user name and password at the other portal. Users will be able to access not just their
AsiaOne.com and Zaobao.com mailboxes but all their other e-mail accounts too. The e-mail
accounts can be accessed using an interface from any computer with an Internet connection.
Our users do not need to change their e-mail addresses when they change Internet service
providers. The same e-mail address can be used indefinitely from any location or mode of
access.
(ii) Homepage Builder
Users are able to create personalised homepages free of charge through our homepage building
service. Personalised homepages allow users to post materials for public access on a variety of
subjects. This service creates additional content for and increases traffic on our portal.
(iii) Polling
We provide opinion sharing on the hottest topics through online voting.
(iv) Search Capabilities
We offer users the ability to conduct searches of AsiaOne.com and of the Internet using search
engines.
(v) Horoscope
We provide users with daily horoscopes with astrological readings and predictions.
In addition, AsiaOne.com offers users enhanced e-mail service. For a small annual fee, users get all
the features of the free e-mail service as well as extra features such as POP mail, which allows
users to access their mail by all kinds of mail programs and not just through web browsers.
Advertising and Classifieds
We generate revenue from hosting advertisements on, and soliciting sponsorship for, our portal.
Based on the breadth of our online contents, we are able to package personalised advertising solutions
for advertisers and advertising agencies. Sales of our advertising space are placed through our 15
strong sales force, with the additional support from SPH’s marketing team. We work closely with
advertisers to enhance the effectiveness of campaigns by customising advertisement delivery either
within a particular content channel or across the entire portal.
Advertisements are displayed on AsiaOne.com and Zaobao.com in the following forms:-
(i) Banner Ads
Banner-shaped advertisements that usually appear across the top of our webpages. Clicking
on these advertisements takes the surfer to the advertisers’ website.
69