Asiaone 1-42

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BUSINESS Auction AsiaOne provides for easy registration and listing of products. Consumers and businesses can use Auction AsiaOne to buy and sell items in the categories set out in the following web page:- 67
BUSINESS Designed for both consumers and businesses, Auction AsiaOne has a “bidding agent” feature that helps users save their money by submitting bids on their behalf in pre-set price increments. Each member taking part in an auction is represented by an individual agent, which is a Java-based object, deployed at the start of an auction either by a seller or a buyer placing a bid. The “bidding agent” helps each prospective buyer bid more effectively by keeping each member’s maximum bid secret and bids on each member’s behalf by increasing his bid by small increments to outbid other bidders until his maximum is reached. The agent will monitor the prospective buyer’s auctions 24 hours a day without him having to monitor it personally to ensure that the member will not be outbid at the last minute. All the bidder has to do is to stipulate a maximum amount that he is willing to pay and the agent will help ensure that the bidder gets his product at the lowest price possible. As an illustration of the mechanics of this “bidding agent”, suppose there is a Palm Pilot – Palm V available for sale at a minimum bid price of $400 and there is an existing bid from Mr Z at $410. Mr A may be willing to pay $500 for the Palm V and he puts in the bid at $500. Instead of putting through Mr A’s bid of $500 at the outset, the “bidding agent” will put in Mr A’s bid at $<strong>42</strong>0, $10 higher than Mr Z’s bid. If Mr Z raises his bid to $430, the “bidding agent” will automatically put in a bid for Mr A at $440, $10 higher than Mr Z’s revised bid. If Mr Z is no longer interested in bidding further, Mr A will get to buy the Palm V at $440, instead of $500 and thus saving Mr A $60. However, if there are other competing bids, the “bidding agent” will continue to put in bids for Mr A up to $500. Should the other competing bids be higher than $500, the “bidding agent” will stop bidding for Mr A. Outbidded buyers are informed via e-mail and they are allowed to put in a new higher bid. Auction AsiaOne also gives users instant access to the hit list of the most expensive and most sought after items, as well as the top sellers and top bidders. Auction AsiaOne was launched on 25 January 2000 with the Club Rainbow Charity Auction. This charity auction, jointly brought together by M1 and Nokia, saw bids for the latest model 8850 Nokia mobile phones rising above $2,000, approximately 60% above the prevailing market price. We donated the proceeds from this charity auction to Club Rainbow, a charitable home for children with terminal illness. Thereafter, we had an innovative Valentine’s Day auction whereby 300 bouquets of Dutch tulips were auctioned off at a record-breaking 6,000 bids within three days. Other promotions included the “Rare Wines Around the World” auctions which saw bids for the exclusive Chateau Latour ’82 rise over $800 per bottle and the “Indulge in one week of luxurious Haagen-Dazs” promotion which attracted frantic bidding from approximately 3,000 ice-cream lovers. Through the various promotions, we have garnered an active membership base of more than 15,000 at Auction AsiaOne. There have been approximately 3,500 successful bids at Auction AsiaOne since 25 January 2000, when the site started operating. The site now handles an average of 10,000 bids each week. To cater to the rapidly increasing customer demand, we plan to increase the number of listed items from approximately 4,000 currently to 12,000 by end 2000. Auction AsiaOne currently focuses on B2C auctions and C2C auctions. A Chinese auction site will also be launched on Zaobao.com in the last quarter of 2000. Online Services and Products We provide a variety of online features to users in order to further enhance the users’ online experience with our portal. We believe that the variety of online features is important in attracting users to return to the portal. 68
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PROSPECTUS DATED 23 MAY 2000 SPH AS
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— Customers And Suppliers .......
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CORPORATE INFORMATION Board of Dire
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“FY” : Financial year ended or
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“Reserved Tranche” : The offer
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GLOSSARY OF TECHNICAL TERMS “onli
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The Application List will open at 6
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Allocation of New Shares under the
Page 17 and 18: RESULTS OF APPLICATION AND DISTRIBU
Page 19 and 20: SELLING RESTRICTIONS DETAILS OF OUR
Page 21 and 22: Our present business model is based
Page 23 and 24: THE INVITATION PROSPECTUS SUMMARY S
Page 25 and 26: An investment in our Shares involve
Page 27 and 28: We have a short operating history R
Page 29 and 30: RISK FACTORS We depend on a reliabl
Page 31 and 32: E-commerce operations RISK FACTORS
Page 33 and 34: RISKS RELATING TO THE SHARES RISK F
Page 35 and 36: USE OF PROCEEDS The net proceeds fr
Page 37 and 38: SELECTED FINANCIAL DATA You should
Page 39 and 40: ANALYSIS OF FINANCIAL CONDITION AND
Page 45 and 46: GROUP STRUCTURE Our group structure
Page 47 and 48: As at Authorised Share Capital 29 F
Page 49 and 50: GENERAL INFORMATION ON OUR GROUP Ex
Page 51 and 52: SHAREHOLDERS GENERAL INFORMATION ON
Page 53 and 54: INDUSTRY OVERVIEW BUSINESS The info
Page 55 and 56: BUSINESS The Singapore Information
Page 57 and 58: BUSINESS We recognise annual subscr
Page 59 and 60: Currently we do not engage in any b
Page 61 and 62: As at 30 April 2000, there were app
Page 63 and 64: Based on our internal records, we b
Page 65 and 66: BUSINESS The categories of products
Page 67: Auctions BUSINESS The Internet’s
Page 71 and 72: (ii) Button Ads BUSINESS Small adve
Page 73 and 74: BUSINESS While the Internet has sti
Page 75 and 76: Suppliers BUSINESS The suppliers wh
Page 77 and 78: BUSINESS In addition to the content
Page 79 and 80: BUSINESS We will be introducing new
Page 81 and 82: (ii) Message Boards BUSINESS We wil
Page 83 and 84: MARKETING AND BRANDING STRATEGY BUS
Page 85 and 86: INTELLECTUAL PROPERTY Our sharehold
Page 87 and 88: Equipment to support E-commerce Our
Page 89 and 90: BOARD OF DIRECTORS DIRECTORS, SENIO
Page 91 and 92: DIRECTORS, SENIOR MANAGEMENT AND ST
Page 93 and 94: Yuan Zhou, aged 37, is the Vice Pre
Page 105 and 106: The Licence Agreement may be termin
Page 107 and 108: As at the date of this Prospectus,
Page 109 and 110: (viii) technical and research resou
Page 111 and 112: (ii) transactions in value equal to
Page 113 and 114: Entry into of forex, swap and optio
Page 115 and 116: • 312,500 preference shares of pa
Page 117 and 118: 23 May 2000 The Shareholders SPH As
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FINANCIAL STATEMENTS Profit and Los
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FINANCIAL STATEMENTS Statement of C
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FINANCIAL STATEMENTS Statements of
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FINANCIAL STATEMENTS 2. Basis of pr
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3. Significant accounting policies
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3. Significant accounting policies
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5. Cost of revenue (cont’d) FINAN
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10. Net earnings (loss) per share (
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13. Fixed assets (cont’d) FINANCI
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14. Trade creditors FINANCIAL STATE
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FINANCIAL STATEMENTS 17. Significan
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21. Subsequent events (cont’d) (e
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GENERAL AND STATUTORY INFORMATION I
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GENERAL AND STATUTORY INFORMATION 1
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Article 66 GENERAL AND STATUTORY IN
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Article 76 GENERAL AND STATUTORY IN
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Article 102 GENERAL AND STATUTORY I
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GENERAL AND STATUTORY INFORMATION (
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CONSENTS GENERAL AND STATUTORY INFO
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APPENDIX A 4. A person who has agre
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APPENDIX A 15. Investors may subscr
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APPENDIX A ADDITIONAL TERMS AND CON
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APPENDIX A (3) tick the appropriate
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APPENDIX A An Applicant must ensure
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APPENDIX A 9. The Applicant must ha
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APPENDIX A (d) in respect of the Ne
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APPENDIX A (d) This application is
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APPENDIX B RULES OF THE ASIAONE PRE
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3. ELIGIBILITY OF PARTICIPANTS APPE
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7. RIGHTS TO EXERCISE OPTIONS APPEN
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7.6 In the event that:- APPENDIX B
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APPENDIX B 10. TAKE-OVER AND WINDIN
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APPENDIX B 10.6 If in connection wi
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APPENDIX B 18.2 Save for the taxes
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To: SPH AsiaOne Ltd, News Centre, 8
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APPENDIX B ASIAONE PRE-IPO SHARE OP
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APPENDIX C RULES OF THE ASIAONE (20
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APPENDIX C “Parent Group” The P
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APPENDIX C 4.2 The number of Shares
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APPENDIX C (c) any other event appr
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APPENDIX C 9.3 Shares which are all
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14. MODIFICATIONS TO THE SCHEME APP
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APPENDIX C (c) (i) the names of, an
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APPENDIX C Vesting Schedule Subject
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Please print in block letters Name
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Please print in block letters Name
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