Asiaone 1-42

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BUSINESS As an illustration, users at the Research & Communication site will find stores selling data online. These include:- (i) REALink. Full details of all private property transactions in Singapore since 1994. This is the web version of the Singapore Institute of Surveyors and Valuer Services’ subscription service. (ii) Newslink. This is Singapore’s first and only electronic newspaper and magazine archive containing seven years’ work of news, business information and materials on Singapore and Asia. Such information can be used for purposes such as investment research, socio-economic and political studies, market report and analysis. (iii) DataShop. This is a one-stop centre for official statistics on Singapore. DataShop is the electronic store of the Department of Statistics. Users can easily and instantly buy and download a wide range of data and in-depth analyses of Singapore’s social, demographic, economic and business conditions. (iv) Bankruptcy/Insolvency Data. This is an Internet Insolvency Search Service provided by the Ministry of Law. Users can search for bankruptcy and company liquidation information quickly and easily. (v) E-Reports. Investment research reports are available at affordable prices. Research contributors include global brokerage firms, investment banks, analysts, economists and consultants. We generate revenue by charging rental to online retailers for hosting their site on Shop@AsiaOne and earning certain percentage commission for sales transacted through Shop@AsiaOne. Sales of hard and soft goods are transacted via a secured credit card transaction system through which online shoppers are able to pay for their purchases with their Visa or Mastercard credit cards. Our e-commerce website is at present primarily powered by the Open Market’s Transact (OM-TX) software. This software allows our customers to purchase various products over the Internet. In addition, it also provides other functions which allows us to, among others:- (i) manage our orders; (ii) offer online customer service; (iii) provide our customers with flexible means of purchase and payment; and (iv) ensure there is adequate security in the processing of our customer’s transactions. We host our e-commerce platform ourselves within our office premises. Currently, the respective merchants on our online mall deliver the goods purchased directly to our online shoppers. As discussed in the “Business – Expansion Plans – E-Commerce” section of this Prospectus, we are improving our e-commerce platform by investing in a new software, known as the IBM WebSphere Commerce Suite, to enhance existing capabilities and add new functionalities to the platform by July 2000. In conjunction with this investment, we will be working with IBM as a channel partner to promote e-commerce. In addition, we are developing new payment gateways to facilitate easy payment for goods and services bought at our e-commerce site. We are also discussing with major fulfilment houses to undertake the delivery of goods purchased to provide greater convenience to our customers and merchants. 65
Auctions BUSINESS The Internet’s ability to provide buyers and sellers a low cost way to meet and exchange information has made it an ideal medium for hosting auctions. Internet auctions provide consumers and businesses an easy, cost effective way of listing items for auctions and completing transactions. There are broadly four types of Internet auctions, namely C2C, C2B, B2C and B2B. Internet auction is a win-win business model which benefits (i) the websites hosting the auctions, (ii) buyers and (iii) sellers. The key benefits to the websites hosting the auctions include the following:- (i) no need to own any inventory, no inventory losses or excesses; (ii) minimal need to provide original content; (iii) no need to set up, run or own warehouses; and (iv) minimal handling charges. Buyers benefit from Internet auctions in ways such as the following:- (i) wide selection of goods; (ii) ability to buy goods at prices they find reasonable; (iii) 24 hours a day, 7 days a week market access; (iv) convenience of accessing marketplace from a computer; and (v) almost automatic real time responses to market trends. The key advantages of Internet auctions to sellers include the following:- (i) an additional distribution channel reaching a large market and audience which sellers would not have been able to reach before; (ii) efficient market for scarce goods and collectibles as well as excess inventory and supplies; (iii) minimal selling cost; (iv) ease of adding new merchandise categories; and (v) convenience of accessing marketplace from a computer. We have added the Auction AsiaOne site to the AsiaOne stable of products. Auction AsiaOne provides consumers and businesses a central location to buy and sell products and services as well as to meet other users with similar interests. Auction AsiaOne provides the tools that facilitate auctions, acts as a referee between buyers and sellers, is a gatekeeper that sets and enforces rules of conduct and generally encourages a fair marketplace. 66
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PROSPECTUS DATED 23 MAY 2000 SPH AS
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— Customers And Suppliers .......
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CORPORATE INFORMATION Board of Dire
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“FY” : Financial year ended or
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“Reserved Tranche” : The offer
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GLOSSARY OF TECHNICAL TERMS “onli
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The Application List will open at 6
Page 15 and 16: Allocation of New Shares under the
Page 17 and 18: RESULTS OF APPLICATION AND DISTRIBU
Page 19 and 20: SELLING RESTRICTIONS DETAILS OF OUR
Page 21 and 22: Our present business model is based
Page 23 and 24: THE INVITATION PROSPECTUS SUMMARY S
Page 25 and 26: An investment in our Shares involve
Page 27 and 28: We have a short operating history R
Page 29 and 30: RISK FACTORS We depend on a reliabl
Page 31 and 32: E-commerce operations RISK FACTORS
Page 33 and 34: RISKS RELATING TO THE SHARES RISK F
Page 35 and 36: USE OF PROCEEDS The net proceeds fr
Page 37 and 38: SELECTED FINANCIAL DATA You should
Page 39 and 40: ANALYSIS OF FINANCIAL CONDITION AND
Page 45 and 46: GROUP STRUCTURE Our group structure
Page 47 and 48: As at Authorised Share Capital 29 F
Page 49 and 50: GENERAL INFORMATION ON OUR GROUP Ex
Page 51 and 52: SHAREHOLDERS GENERAL INFORMATION ON
Page 53 and 54: INDUSTRY OVERVIEW BUSINESS The info
Page 55 and 56: BUSINESS The Singapore Information
Page 57 and 58: BUSINESS We recognise annual subscr
Page 59 and 60: Currently we do not engage in any b
Page 61 and 62: As at 30 April 2000, there were app
Page 63 and 64: Based on our internal records, we b
Page 65: BUSINESS The categories of products
Page 69 and 70: BUSINESS Designed for both consumer
Page 71 and 72: (ii) Button Ads BUSINESS Small adve
Page 73 and 74: BUSINESS While the Internet has sti
Page 75 and 76: Suppliers BUSINESS The suppliers wh
Page 77 and 78: BUSINESS In addition to the content
Page 79 and 80: BUSINESS We will be introducing new
Page 81 and 82: (ii) Message Boards BUSINESS We wil
Page 83 and 84: MARKETING AND BRANDING STRATEGY BUS
Page 85 and 86: INTELLECTUAL PROPERTY Our sharehold
Page 87 and 88: Equipment to support E-commerce Our
Page 89 and 90: BOARD OF DIRECTORS DIRECTORS, SENIO
Page 91 and 92: DIRECTORS, SENIOR MANAGEMENT AND ST
Page 93 and 94: Yuan Zhou, aged 37, is the Vice Pre
Page 105 and 106: The Licence Agreement may be termin
Page 107 and 108: As at the date of this Prospectus,
Page 109 and 110: (viii) technical and research resou
Page 111 and 112: (ii) transactions in value equal to
Page 113 and 114: Entry into of forex, swap and optio
Page 115 and 116: • 312,500 preference shares of pa
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23 May 2000 The Shareholders SPH As
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FINANCIAL STATEMENTS Profit and Los
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FINANCIAL STATEMENTS Statement of C
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FINANCIAL STATEMENTS Statements of
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FINANCIAL STATEMENTS 2. Basis of pr
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3. Significant accounting policies
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3. Significant accounting policies
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5. Cost of revenue (cont’d) FINAN
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10. Net earnings (loss) per share (
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13. Fixed assets (cont’d) FINANCI
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14. Trade creditors FINANCIAL STATE
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FINANCIAL STATEMENTS 17. Significan
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21. Subsequent events (cont’d) (e
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GENERAL AND STATUTORY INFORMATION I
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GENERAL AND STATUTORY INFORMATION 1
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Article 66 GENERAL AND STATUTORY IN
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Article 76 GENERAL AND STATUTORY IN
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Article 102 GENERAL AND STATUTORY I
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GENERAL AND STATUTORY INFORMATION (
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CONSENTS GENERAL AND STATUTORY INFO
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APPENDIX A 4. A person who has agre
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APPENDIX A 15. Investors may subscr
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APPENDIX A ADDITIONAL TERMS AND CON
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APPENDIX A (3) tick the appropriate
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APPENDIX A An Applicant must ensure
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APPENDIX A 9. The Applicant must ha
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APPENDIX A (d) in respect of the Ne
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APPENDIX A (d) This application is
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APPENDIX B RULES OF THE ASIAONE PRE
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3. ELIGIBILITY OF PARTICIPANTS APPE
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7. RIGHTS TO EXERCISE OPTIONS APPEN
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7.6 In the event that:- APPENDIX B
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APPENDIX B 10. TAKE-OVER AND WINDIN
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APPENDIX B 10.6 If in connection wi
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APPENDIX B 18.2 Save for the taxes
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To: SPH AsiaOne Ltd, News Centre, 8
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APPENDIX B ASIAONE PRE-IPO SHARE OP
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APPENDIX C RULES OF THE ASIAONE (20
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APPENDIX C “Parent Group” The P
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APPENDIX C 4.2 The number of Shares
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APPENDIX C (c) any other event appr
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APPENDIX C 9.3 Shares which are all
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14. MODIFICATIONS TO THE SCHEME APP
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APPENDIX C (c) (i) the names of, an
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APPENDIX C Vesting Schedule Subject
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Please print in block letters Name
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Please print in block letters Name
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