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Based on our internal records, we believe the geographical profile of Zaobao.com users as at April<br />

2000 (based on 35 million pageviews) to be as follows:-<br />

Content Services<br />

United States<br />

13%<br />

Singapore<br />

17%<br />

Others<br />

10%<br />

BUSINESS<br />

With the support of SPH’s 155 years of publishing experience and extensive content and other<br />

resources, our portal is rich in content. The contents provided in AsiaOne.com and Zaobao.com are<br />

generally organised by channels. Channels are standard features which provide users with an efficient<br />

and easy way to explore and utilise the content on the Internet through a series of guides and<br />

directories. Our topic-based channels provide themed areas of interest so that users can browse<br />

through collections of related information.<br />

Channels currently available on AsiaOne.com and Zaobao.com include the following:-<br />

(i) News<br />

We provide up to date information, breaking news reports filed by SPH reporters and culled<br />

from a range of sources throughout the day in four different languages – English, Chinese,<br />

Malay and Tamil – at no charge. Users can gain access to online editions of six of SPH’s<br />

newspapers – The Straits Times Interactive, Zaobao Online, Business Times Online, The Electric<br />

New Paper, CyBerita and Tamil Murasu Online.<br />

(ii) Finance<br />

We provide real-time Singapore stock prices and market updates of major stock exchanges in<br />

Asia. AsiaOne’s “My Stocks” service allows investors to easily track the prices of their personal<br />

portfolio of Singapore stocks while the “StockTalk” bulletin board facilitates a busy virtual exchange<br />

of views and advice between investors.<br />

(iii) Information Technology<br />

We provide information technology news, reviews, information and advice.<br />

62<br />

China<br />

60%

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