Asiaone 1-42

Currently we do not engage in any barter trades. However, we may derive barter revenues in the
future. Barter revenue arises from an exchange by us of online advertising space on our websites
for reciprocal advertising space or traffic on other websites, or for goods or services.
Our main businesses are historically non-seasonal. However, as discussed in the “Risk Factors”
section of this Prospectus, our e-commerce business (though was historically non-seasonal) may in
the future be affected by the June and year-end vacation and festive periods.
CORE BUSINESS
BUSINESS
Our Group currently operates as an Internet portal under the domain names of “www.asiaone.com”
and “www.zaobao.com”, which are based on the fundamental concepts of content, community and
commerce. Through our parent company, SPH, and cooperation with other content providers, we
offer a broad range of content, a directory of websites, e-commerce and auction capabilities, and
value-added personal services such as free e-mail accounts and homepage builder. Backed by SPH’s
155 years of publishing experience and extensive content and other resources, our team of more
than 120 content producers, product managers, web engineers, designers, and marketing and sales
specialists are rapidly extending the range of products and services available at our websites.
AsiaOne.com, targeted at the English speaking audience, offers a broad variety of online products in
English as well as a navigational guide to information and resources on the Internet.
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