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We also plan to generate advertising revenue by end 2000 via:-
(aa) placements of job advertisements where recruiting agencies and employers are
charged a fee either based on placements over a prescribed period of time, or the
number of pageviews or impressions that the websites receive, or otherwise; and
(bb) e-mail based targeted marketing whereby advertisers pay us to deliver their messages
to customers through e-mails. We protect the privacy of our users and do not provide
their e-mail addresses to advertisers.
Advertising rates vary depending primarily on the type of advertising, the length of the
advertiser’s commitment, the location of the advertisement, and the use of targeting to an
advertiser-defined subset of our users. We recognise advertising revenue as earned,
generally over the contract period, and defer recognition of advertising revenue if significant
obligations remain outstanding after the contract period.
(b) Classifieds
AsiaOne is currently the only party having the online distribution rights for the classified
listings of The Straits Times. We leverage on the classified advertising sales team and the
extensive classified advertising agency relationships the SPH Group has to attract online
advertisers. Currently, print advertisers who place ‘run-on’ print advertisements in The Straits
Times get a similar online listing free-of-charge.
We are currently working with SPH on the possibility of offering value-added services,
such as the inclusion of coloured pictorials and graphics, and online and offline packages,
to print advertisers so that more information can be added online.
(iii) Audiotex Services
BUSINESS
We generate revenue from audiotex services as well. We render the following audiotex services:-
(a) 1-900 Infoline service where callers pay a fee based on per minute usage. Infoline is an
audio service product with pre-recorded information which is newsworthy. Through a
programmed 24-hour call handling mechanism, callers can dial a designated hotline and
listen to a menu of interesting information. Such information range from business financial
updates to horoscope readings and jokes; and
(b) 1-800 BizFone service where we do not charge callers who dial in but for which we charge
the parties who engage us to provide such a service. BizFone is an automatic and interactive
voice response service especially customized to meet unique requirements of our business
partners. Through a programmed 24-hour call handling mechanism, callers can dial a
designated hotline, respond to a menu of options via the key pads of the phone and
participate in contest promotions, tele-ordering, recruitment, consumer poll, survey etc.
Services like transcription of calls, collation of information can also be provided at minimal
cost, to add value to the advertising campaigns of our corporate partners.
We recognise revenue from 1-900 Infoline services upon completion of service usage and
1-800 BizFone service upon the fulfilment of the service.
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