Asiaone 1-42

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BUSINESS (ii) deepen users’ online experience at our websites by (a) increasing content provided at our websites; (b) enhancing our e-commerce platform; (c) broadening our community offerings; and (d) making strategic alliances and investments; (iii) diversify revenue streams; (iv) increase value of our advertising revenue stream by increasing our pageviews, expanding our user base and deepening users’ online experience at our websites; and (v) build up databases for personalisation and e-mail based targeted marketing. BUSINESS MODEL We presently host SPH’s electronic newspapers, namely, The Straits Times Interactive, Business Times Online, Zaobao Online, The Electric New Paper, CyBerita and Tamil Murasu Online, on our websites. Currently we provide our users with free access to these online newspapers. Our Directors believe that the provision of such online newspapers attracts pageviews and creates eyeball stickiness to our websites, which in turn contribute to our revenue streams when these users utilise our AsiaOne services set out below, and make our websites more atrractive to our advertisers. Our business model is based on the following revenue streams:- (i) Content and Other Services (a) Subscriptions Users can subscribe for our Newslink service or information from our database. (aa) Newslink is an archival news information service we provide to our users for a fixed annual subscription fee and a fee based on the frequency of usage. Newslink currently provides our subscribers with access to publications including:- ♦ Lianhe Zaobao ♦ The Straits Times ♦ The Business Times ♦ The New Paper ♦ Berita Harian ♦ Singapore Business ♦ Jakarta Post (bb) Users can access information from our databases of information, such as the information filed with the Registrar of Companies and Businesses, at a fee based on usage. 55
BUSINESS We recognise annual subscription fees over the period of subscription and usage-based fee upon completion of usage. (b) Archive Database We generate revenue by providing electronic access to the text archives of SPH newspapers to the business market through co-sellers such Lexis/Nexis, Reuters, Dow Jones Information Services, Bloomberg and Bridge. We have a sharing formula for revenue derived from this service. We recognise revenue from archive database monthly based on the usage for the relevant month. (c) E-Commerce/Auction We generate revenue from our e-commerce and auction platforms as follows:- (aa) insofar as e-commerce is concerned, we charge merchants who set up stores at our online mall a set up fee and thereafter a monthly fee for “renting” our space. Upon the successful completion of each transaction done through our online mall, we earn a transaction fee based on a percentage of the transaction value. We also provide value added services, such as web advertising and direct mailing service, to our online merchants at a fee; and (bb) at our auction site, we currently do not charge the sellers any fee for listing their items at our site, but instead we plan to charge the sellers a transaction fee upon the successful completion of an auction based on a percentage of the final auction value. We recognise set up fee upon the completion of the setting up of stores at our online mall, rental fee on a monthly basis and transaction fee upon the completion of the relevant transaction. (ii) Advertising Services and Classifieds (a) Advertising Services This is a significant part of our total revenue. We generate this revenue by selling advertisements to other businesses that wish to advertise on our websites. The aggregation of quality and rich content and the provision of advanced, personalised and more interactive features and services within the portal enhance receptions and increase pageviews. We currently derive advertising revenue through the following means:- (aa) traditional advertising banners whereby advertisers are charged either a flat fee for an advertisement placement over a prescribed period of time or a fee based on the number of pageviews or impressions that the websites receive; (bb) referrals where advertisers are charged a fee only upon the successful completion of a sale based on a percentage of the transaction value; and (cc) sponsorships arising principally from contracts in which we commit to provide sponsors enhanced promotional opportunities beyond traditional banner advertising. The pricing of sponsorship revenue is based on the placement on a particular prominent location of a website for a specified contract period. 56
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PROSPECTUS DATED 23 MAY 2000 SPH AS
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— Customers And Suppliers .......
Page 5 and 6: CORPORATE INFORMATION Board of Dire
Page 7 and 8: “FY” : Financial year ended or
Page 9 and 10: “Reserved Tranche” : The offer
Page 11 and 12: GLOSSARY OF TECHNICAL TERMS “onli
Page 13 and 14: The Application List will open at 6
Page 15 and 16: Allocation of New Shares under the
Page 17 and 18: RESULTS OF APPLICATION AND DISTRIBU
Page 19 and 20: SELLING RESTRICTIONS DETAILS OF OUR
Page 21 and 22: Our present business model is based
Page 23 and 24: THE INVITATION PROSPECTUS SUMMARY S
Page 25 and 26: An investment in our Shares involve
Page 27 and 28: We have a short operating history R
Page 29 and 30: RISK FACTORS We depend on a reliabl
Page 31 and 32: E-commerce operations RISK FACTORS
Page 33 and 34: RISKS RELATING TO THE SHARES RISK F
Page 35 and 36: USE OF PROCEEDS The net proceeds fr
Page 37 and 38: SELECTED FINANCIAL DATA You should
Page 39 and 40: ANALYSIS OF FINANCIAL CONDITION AND
Page 45 and 46: GROUP STRUCTURE Our group structure
Page 47 and 48: As at Authorised Share Capital 29 F
Page 49 and 50: GENERAL INFORMATION ON OUR GROUP Ex
Page 51 and 52: SHAREHOLDERS GENERAL INFORMATION ON
Page 53 and 54: INDUSTRY OVERVIEW BUSINESS The info
Page 55: BUSINESS The Singapore Information
Page 59 and 60: Currently we do not engage in any b
Page 61 and 62: As at 30 April 2000, there were app
Page 63 and 64: Based on our internal records, we b
Page 65 and 66: BUSINESS The categories of products
Page 67 and 68: Auctions BUSINESS The Internet’s
Page 69 and 70: BUSINESS Designed for both consumer
Page 71 and 72: (ii) Button Ads BUSINESS Small adve
Page 73 and 74: BUSINESS While the Internet has sti
Page 75 and 76: Suppliers BUSINESS The suppliers wh
Page 77 and 78: BUSINESS In addition to the content
Page 79 and 80: BUSINESS We will be introducing new
Page 81 and 82: (ii) Message Boards BUSINESS We wil
Page 83 and 84: MARKETING AND BRANDING STRATEGY BUS
Page 85 and 86: INTELLECTUAL PROPERTY Our sharehold
Page 87 and 88: Equipment to support E-commerce Our
Page 89 and 90: BOARD OF DIRECTORS DIRECTORS, SENIO
Page 91 and 92: DIRECTORS, SENIOR MANAGEMENT AND ST
Page 93 and 94: Yuan Zhou, aged 37, is the Vice Pre
Page 105 and 106: The Licence Agreement may be termin
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As at the date of this Prospectus,
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(viii) technical and research resou
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(ii) transactions in value equal to
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Entry into of forex, swap and optio
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• 312,500 preference shares of pa
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23 May 2000 The Shareholders SPH As
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FINANCIAL STATEMENTS Profit and Los
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FINANCIAL STATEMENTS Statement of C
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FINANCIAL STATEMENTS Statements of
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FINANCIAL STATEMENTS 2. Basis of pr
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3. Significant accounting policies
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3. Significant accounting policies
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5. Cost of revenue (cont’d) FINAN
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10. Net earnings (loss) per share (
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13. Fixed assets (cont’d) FINANCI
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14. Trade creditors FINANCIAL STATE
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FINANCIAL STATEMENTS 17. Significan
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21. Subsequent events (cont’d) (e
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GENERAL AND STATUTORY INFORMATION I
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GENERAL AND STATUTORY INFORMATION 1
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Article 66 GENERAL AND STATUTORY IN
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Article 76 GENERAL AND STATUTORY IN
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Article 102 GENERAL AND STATUTORY I
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GENERAL AND STATUTORY INFORMATION (
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CONSENTS GENERAL AND STATUTORY INFO
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APPENDIX A 4. A person who has agre
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APPENDIX A 15. Investors may subscr
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APPENDIX A ADDITIONAL TERMS AND CON
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APPENDIX A (3) tick the appropriate
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APPENDIX A An Applicant must ensure
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APPENDIX A 9. The Applicant must ha
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APPENDIX A (d) in respect of the Ne
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APPENDIX A (d) This application is
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APPENDIX B RULES OF THE ASIAONE PRE
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3. ELIGIBILITY OF PARTICIPANTS APPE
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7. RIGHTS TO EXERCISE OPTIONS APPEN
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7.6 In the event that:- APPENDIX B
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APPENDIX B 10. TAKE-OVER AND WINDIN
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APPENDIX B 10.6 If in connection wi
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APPENDIX B 18.2 Save for the taxes
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To: SPH AsiaOne Ltd, News Centre, 8
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APPENDIX B ASIAONE PRE-IPO SHARE OP
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APPENDIX C RULES OF THE ASIAONE (20
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APPENDIX C “Parent Group” The P
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APPENDIX C 4.2 The number of Shares
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APPENDIX C (c) any other event appr
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APPENDIX C 9.3 Shares which are all
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14. MODIFICATIONS TO THE SCHEME APP
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APPENDIX C (c) (i) the names of, an
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APPENDIX C Vesting Schedule Subject
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Please print in block letters Name
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Please print in block letters Name
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