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PROSPECTUS SUMMARY
In addition to the content creation and brand recognition of SPH, we also have access to and
will be able to leverage on SPH’s large and successful advertising sales force, strong relationship
with advertisers and extensive classified advertising operations.
(ii) Quality Content
We draw on the extensive content creating capabilities of SPH for quality news and information
over a wide range of general and special interest areas. With the support of our parent company
and other resources, we are able to harness a wealth of content to be offered to the users of
our portal.
(iii) Integrity and Trust
The Internet is a vast global goldmine of information, but the sources and credibility of some of
such information may be dubious and may not be verifiable. As a result, there is a lack of
confidence in the integrity of content, product and services available on Internet. Given the
credibility and integrity of the sources of our content, we believe that our users will have faith
in the information provided at our websites. As we are a long term player in our business, we
are of the view that our users have confidence and trust in engaging in e-commerce activities
on our websites.
(iv) Experienced Management
We have an experienced management team which is well poised to bring our business to the
next stage of success. We also have a team of seasoned content producers who know what it
takes to break news and how to present news to capture attention, and a sales force which
understands the online advertising and sales market.
(v) Strategic Alliances
Our Group has formed alliances with strategic Internet and technology companies that possess
complementary expertise and know how. Such alliances enable us to provide high quality services
to our users.
(vi) Early Mover Advantage
We have been in operation since mid 1995. We believe we have established ourselves as one
of the most popular portals in Singapore. Zaobao Online has a very good reputation for its
timely and high quality reporting of news and current affairs among Chinese-speaking users
globally. Zaobao.com is currently ranked by www.cwrank.com as one of the top Chinese news
website in the world. www.cwrank.com, owned by Canada’s Mandarin Media Inc, is a leading
organization that ranks Chinese websites worldwide.
To the best of our knowledge and belief, we are currently the only portal in Asia to provide up
to date news and information throughout the day in four different languages – English, Chinese,
Malay and Tamil.
We believe that with the firm support of our shareholders, customers and business partners, and
with our competitive strengths, we are well positioned to achieve our business plans and become
the premier Asian gateway/portal.
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