Asiaone 1-42

Our present business model is based on the following revenue streams:-
(i) content and other services
(a) subscriptions;
(b) archive database; and
(c) e-commerce/auction;
(ii) advertising services and classifieds; and
(iii) audiotex services.
PROSPECTUS SUMMARY
A more detailed discussion of our business model can be found in the “Business – Business Model”
section of this Prospectus.
For FY1999, content and other services accounted for approximately 42.3% of our revenue, whilst
advertising services and audiotex services accounted for 26.2% and 31.5% of our revenue respectively.
For the six months ended 29 February 2000, content and other services accounted for approximately
36.5% of our revenue, whilst advertising services and audiotex services accounted for 24.2% and
39.3% of our revenue respectively.
We plan to expand our business horizontally, vertically and geographically. Our expansion plans are
set out in detail in the “Business - Expansion Plans” section of this Prospectus. To support our
expansion plans, we intend to invest in technology to build comprehensive websites to support mass
transaction capabilities and website functionality to provide portal services which users find easy to
use and will want to continue using.
Horizontally, we intend to expand by broadening the range and depth of service and product offerings
at our websites. We plan to integrate vertically by investing in businesses that offer content, technology,
distribution capabilities as well as marketing, e-commerce, and cross-promotional opportunities through
joint ventures, strategic alliances and investments. In addition, we plan to expand our presence
geographically in the region, as well as to build our brand names internationally. To this end, we
intend to enter into joint ventures with (i) established local partners in each of the various countries
who have strong presence in their own countries and who have a good understanding of the
indigenous social and cultural needs as well as consumption pattern in the respective countries, and
(ii) partners with the content and/or proven know how and who are ready to penetrate the Asian
market.
Moving forward, we intend to serve our content, community and commerce products and services
not only through the Internet but also through other platforms such as WAP, PDA and broadband
networks.
We believe our competitive strengths to be the following:-
(i) Strong Parentage
Our parent company, SPH, is a leading publishing and media group in Southeast Asia with 155
years of publishing experience. SPH has injected $50 million equity monies into our Company
to date. SPH, which owns approximately 87.1% (assuming that the Over-Allotment Option is
not exercised) of our Company’s post-Invitation issued and paid-up share capital, has given an
undertaking not to dispose of or transfer any of its shareholding in our Company for a period of
six months after our admission to the Official List of the SGX-ST. SPH currently intends for
AsiaOne to remain a subsidiary of SPH in the foreseeable future.
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