Asiaone 1-42

DIRECTORS, SENIOR MANAGEMENT AND STAFF
Objectives and Rationale. The AsiaOne (2000) Post-IPO Share Option Scheme is a share incentive
scheme. This scheme is proposed on the basis that it is important to retain staff whose contributions
are essential to the well-being and prosperity of our Group and to give recognition to outstanding
employees and executive and non-executive directors of our Group, as well as Parent Group
Executives and Associated Company Executives who have contributed to the growth of our Group.
The scheme will give participants an opportunity to have a personal equity interest in our Company
and will help to achieve the following objectives:-
(i) the motivation of each participant to optimise his performance standards and efficiency and to
maintain a high level of contribution to our Group;
(ii) the retention of key employees and executive and non-executive directors of our Group, as well
as Parent Group Executives and Associated Company Executives whose contributions are
essential to the long-term growth and profitability of our Group;
(iii) to instil loyalty to, and a stronger identification by the participants with the long-term prosperity
of, our Company;
(iv) to attract potential employees with relevant skills to contribute to our Group and to create value
for the shareholders of our Company;
(v) to align the interests of the participants with the interests of the shareholders of our Company;
and
(vi) to give recognition to the contributions made or to be made by non-executive directors as well
as Parent Group Executives and Associated Company Executives to the success of our Group.
The AsiaOne (2000) Post-IPO Share Option Scheme recognises and benefits not only persons who
are in the direct employment of our Group but also persons who are not employed but nevertheless
work closely with our Group and/or are in the position to contribute their experience, knowledge and
expertise to the development and success of our Group. Although our non-executive directors are
not involved in the day to day running of our Group, they play an invaluable role in our success
through the contribution of their experience and expertise to our Board of Directors for the benefit of
our Group. The extension of the scheme to allow participation by our non-executive directors helps
ensure that we are able to continue to attract individuals with the calibre and capability to sit on our
Board of Directors as non-executive directors, which will further enhance the growth and long term
direction of our Group.
Similarly, the AsiaOne (2000) Post-IPO Share Option Scheme recognises and acknowledges the
contribution by our Associated Company Executives towards the development and success of our
Group. Our Associated Company Executives provide knowledge and expertise, technical and/or
otherwise, complementary and of strategic importance to our businesses. The extension of the scheme
to allow participation by our Associated Company Executives enhances our alliances with our
associated companies and assists us in continuing to form important strategic alliances.
In addition, the AsiaOne (2000) Post-IPO Share Option Scheme also gives recognition to the
contributions made and to be made by our Parent Group Executives and non-executive directors of
our parent group. Our parent group, the SPH Group, was our principal source of operating and
financial resources prior to the Invitation. We are dependent on the SPH Group for news content.
Details of our dealings with SPH are set out in the “Interested Party Transactions” section of this
Prospectus. Certain executives, directors and non-executive directors of the SPH Group have played
and continue to play an instrumental role in our existence and success. The scheme is a means
through which we acknowledge the contributions by these Parent Group Executives and non-executive
directors of our parent group.
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