Asiaone 1-42
Asiaone 1-42
Asiaone 1-42
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GLOSSARY OF TECHNICAL TERMS<br />
The glossary contains explanations of certain terms used in this Prospectus in connection with our<br />
group of companies and our business. The terms and their meaning may not correspond to standard<br />
industry meaning or usage of these terms.<br />
“ADSL” : Asymmetric Digital Subscriber Line is a member of the digital subscriber<br />
line family of modulation and compression technologies, all of which allow<br />
copper phone lines to support higher data rates than those required for<br />
voice telephony. ADSL supports an asymmetric service that offers higher<br />
downstream data rates than upstream. ADSL allows a subscriber to<br />
download data at speeds far higher than traditional modems and ISDN and<br />
is capable of supporting video<br />
“B2B” : An e-commerce model whereby businesses transact online<br />
“B2C” : An e-commerce model whereby businesses transact with consumers online<br />
“banner” : A form of advertisement on the Internet, usually a narrow graphic or logo<br />
towards the edge or edges of the screen<br />
“C2B” : An e-commerce model whereby consumers aggregate their demands and<br />
collectively transact with businesses online<br />
“C2C” : An e-commerce model whereby consumers transact online with each other<br />
“channel” : Website features which provide users with an efficient and easy way to<br />
explore and utilise content on the Internet through a series of guides and<br />
directories<br />
“community” : An interacting population of various kinds of individuals in a common location<br />
“content” : Information contained in a website<br />
“CPM” : Cost per mille, being cost per thousand advertisement impressions<br />
“domain name” : The Internet name of a website which is registered with Network Solutions<br />
Inc.<br />
“e-commerce” : Commercial transactions based on the electronic transmission of data over<br />
communications network. These commercial transactions may take place<br />
between B2B or B2C<br />
“e-mail” : An application that allows a user to send and receive messages to or from<br />
any other user with an Internet address, commonly known as an e-mail<br />
address<br />
“hyperlink” : A method of instantly linking one website to another<br />
“impressions” : An advertisement’s appearance on an accessed webpage. Advertisers use<br />
impressions to measure the number of views their advertisements receive<br />
and publishers often sell advertisement space according to impressions.<br />
Impressions are tracked in a log maintained by a site server<br />
“Internet” : A global network of interconnected, separately administered public and<br />
private computer networks<br />
“ISP” : Internet service provider<br />
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