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18<br />
Annual Report 2000<br />
Plugging into Information Technology<br />
The Internet is a global system. Consequently, e-commerce will<br />
be an important extension of our global thrust. Implementation<br />
of a definitive e-commerce strategy is now in full swing with the<br />
impending set up of our B2C and B2B e-commerce transaction<br />
abilities and a health information portal.<br />
Up to S$1.5 million has been expended on a Group-wide<br />
information technology system. With this state-of-the-art<br />
infrastructure, our business processes will be rationalised with<br />
a web-based Enterprise Resource Planning software. An<br />
automated warehouse and inventory management system will<br />
steer our supply-side operations from a stock-driven process to<br />
a more productive and cost-effective demand-driven one.<br />
Logistics processes will be optimised with computerised<br />
forecasting and planning tools. Geographically dispersed<br />
franchisees will be provided with a common financial reporting<br />
platform, thereby strengthening our internal controls.<br />
Our Customer Relationship Management technology will add<br />
further value to OSIM’s “one-stop shop” service from the initial<br />
product advisory to after-sales and maintenance. Shortened<br />
service lead time, more effective cross-selling, and greater<br />
convenience are expected resultants of this landmark initiative.<br />
OURBUSINESS<br />
facing page: Ms Lee Bee Ling (Best Staff)
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