osim FA pdf

Strategic Marketing and Community Development
Marketing with a well thought-out strategy is crucial to enhancing our market
share. Communicating with one voice, one vision is essential as we embark on
a rapid expansion phase in new geographical market.
Central to our broad business goals and overall organisational
vision is a community call for the public to cultivate a positive
mindset towards healthy living. To reinforce our brand in the
public eye, we have been engaging popular celebrities with a
large following in Singapore and Hong Kong to endorse our
products and the concept of healthy living. We also encourage
the spirit of community responsibility through corporate
sponsorship of charity events, such as The President’s Star
Charity and the National Kidney Foundation Charity Show, in Singapore.
In line with our belief that we are in a business that gives back to the community,
we have been actively supporting the Singapore government’s National Healthy
Lifestyle Campaign every year.
To expand our coverage of different customer segments, we have developed our
secondary brand, NORO, carrying massage chairs and kneading massagers with
more simplified designs and features, but nevertheless maintaining the same high
quality standards as the main OSIM products.
Research and Development
In a move to strengthen our control over the source and quality of our products,
we have engaged in a joint venture with Daito Electric Machine Industry Company
in China for the manufacturing and R&D of health care components. Complementing
this venture, OSIM is finalising details to set up its own R&D divisions to focus on
new product development. This move will enable the Group to enhance its R&D
competencies to provide greater value-add to its business and greater input to
the design of its products.
Annual Report 2000
OURBUSINESS
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