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Strategic Marketing and Community Development<br />
Marketing with a well thought-out strategy is crucial to enhancing our market<br />
share. Communicating with one voice, one vision is essential as we embark on<br />
a rapid expansion phase in new geographical market.<br />
Central to our broad business goals and overall organisational<br />
vision is a community call for the public to cultivate a positive<br />
mindset towards healthy living. To reinforce our brand in the<br />
public eye, we have been engaging popular celebrities with a<br />
large following in Singapore and Hong Kong to endorse our<br />
products and the concept of healthy living. We also encourage<br />
the spirit of community responsibility through corporate<br />
sponsorship of charity events, such as The President’s Star<br />
Charity and the National Kidney Foundation Charity Show, in Singapore.<br />
In line with our belief that we are in a business that gives back to the community,<br />
we have been actively supporting the Singapore government’s National Healthy<br />
Lifestyle Campaign every year.<br />
To expand our coverage of different customer segments, we have developed our<br />
secondary brand, NORO, carrying massage chairs and kneading massagers with<br />
more simplified designs and features, but nevertheless maintaining the same high<br />
quality standards as the main OSIM products.<br />
Research and Development<br />
In a move to strengthen our control over the source and quality of our products,<br />
we have engaged in a joint venture with Daito Electric Machine Industry Company<br />
in China for the manufacturing and R&D of health care components. Complementing<br />
this venture, OSIM is finalising details to set up its own R&D divisions to focus on<br />
new product development. This move will enable the Group to enhance its R&D<br />
competencies to provide greater value-add to its business and greater input to<br />
the design of its products.<br />
Annual Report 2000<br />
OURBUSINESS<br />
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