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16<br />
Annual Report 2000<br />
Our Concept Shops<br />
We have a unique concept shop layout to leverage on our brand value. Our product<br />
lines are categorised under four complementary concepts- Health Focus, Nutrition<br />
Focus, Hygiene Focus, and Fitness Focus, all carrying the fundamental theme of<br />
health and well-being in the home.<br />
Our Health Focus concept shops carry the existing range of home health care and<br />
healthy lifestyle products. To be opened soon, our planned Nutrition Focus concept<br />
shops will sell a comprehensive range of health food supplements, while our Hygiene<br />
Focus shops will specialise in filtration and home cleaning systems. The Fitness<br />
Focus Concept shops, will market home gym equipment.<br />
Each with its own unique character, decor and style, our four concept shops symbolise<br />
OSIM’s holistic and integrated approach to home health care.<br />
The OSIM Customer Experience<br />
This is characterised by heartfelt warmth, in-depth product knowledge and well<br />
informed advice. Our service staff always strive to provide customers with an<br />
informative and satisfying purchasing experience, from product trial to after-sales<br />
service and maintenance.<br />
The Quality Promise<br />
Quality is our value proposition to our customers. Our brand and corporate reputation<br />
depend on the consistent delivery of high quality products and services that exceed<br />
our customers’ expectations. In place is a dynamic process for continuous<br />
improvement and innovation in our product development. This is based on active<br />
two-way feedback between service staff and customers and close consultation with<br />
our suppliers and contract manufacturers.<br />
OURBUSINESS
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