You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
Annual Report 2000<br />
CEO’SMESSAGE<br />
On behalf of the Board of Directors, I am pleased to<br />
present to you OSIM International Ltd’s maiden annual<br />
report for the financial year ended December 31,<br />
2000.<br />
Year 2000 has been a very significant year for us. The<br />
launch of our initial public offer on July 19, 2000,<br />
marked an important turning point in our vision towards<br />
becoming the leading global brand in the home health<br />
care and healthy lifestyle industry.<br />
Since starting out in 1980 under the sole proprietorship,<br />
R. Sim & Trading Co Pte Ltd, we have grown<br />
tremendously to become the most recognisable brand<br />
for home health care and healthy lifestyle products in<br />
our primary markets of Hong Kong, Taiwan, Singapore,<br />
Malaysia and China.<br />
From the beginning, strategic marketing and strong<br />
brand management have been critical success factors<br />
in securing our foothold in the industry. Synonymous<br />
with the OSIM brand are high quality and excellent<br />
customer service, core values that have driven the<br />
Group’s profits since its inception and differentiated<br />
us significantly from our competitors.<br />
I am proud to report a 31% increase in the Group’s<br />
turnover from S$103.1 million in 1999 to S$135.6<br />
million for the financial year ended December 31,<br />
2000. In addition, profit before tax has also been<br />
elevated by 27% to S$13.8 million, when compared<br />
with that in 1999.<br />
9
Change language