22.01.2015 Views

Company Magazine for the Odfjell Group - March 2005

Company Magazine for the Odfjell Group - March 2005

Company Magazine for the Odfjell Group - March 2005

SHOW MORE
SHOW LESS
  • No tags were found...

You also want an ePaper? Increase the reach of your titles

YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.

Chairman’s Message<br />

Building sophisticated stainless steel<br />

chemical carriers is not <strong>for</strong> every shipyard.<br />

Our friends in Poland, Stocznia<br />

Szczecinska, have done it <strong>for</strong> 30<br />

years. In 1975 we received <strong>the</strong> first<br />

one, <strong>the</strong> Bow Fortune. Our twentieth,<br />

and <strong>the</strong> fourth one in <strong>the</strong> current<br />

program, <strong>the</strong> 39,900 tdw Bow<br />

Sky will be delivered mid April. The<br />

yard is solidly booked with container<br />

ships and o<strong>the</strong>r vessels, but inbetween,<br />

<strong>for</strong>tunately, during <strong>the</strong><br />

next two years or so, <strong>the</strong>y will still be<br />

able to deliver to us ano<strong>the</strong>r four<br />

vessels. We even have <strong>the</strong> option of<br />

two more, with delivery in 2009.<br />

However, <strong>the</strong> price <strong>for</strong> those ships is<br />

yet to be determined. Due to <strong>the</strong> low<br />

dollar and today’s high price of<br />

stainless steel etc., <strong>the</strong> current 2009<br />

newbuilding price is around USD 100<br />

million per vessel. That’s a tall order<br />

so to speak. But such are today’s<br />

replacement realities.<br />

So why tell you this The fact is ours<br />

is a capital intensive service industry,<br />

and one that is exceedingly difficult<br />

to predict. The landscape of <strong>the</strong><br />

chemical industry is changing. We<br />

have to try to factor in all <strong>the</strong>se<br />

changes. Whilst our ships are mobile<br />

and flexible, even so we can never<br />

escape <strong>the</strong> basic law of supply and<br />

demand. What will <strong>the</strong> market be in<br />

2009 Nobody has <strong>the</strong> answer; we<br />

certainly do not. As a company, what<br />

we do know is that we can hardly<br />

stand still and, that two or three<br />

large new ships are needed each year<br />

<strong>for</strong> us just to stand still. Yes, ano<strong>the</strong>r<br />

tall order, you will fully well realize.<br />

But if we wish to maintain our<br />

position, that’s what it takes.<br />

We need to improve on our overall<br />

per<strong>for</strong>mance – o<strong>the</strong>rwise we will not<br />

have <strong>the</strong> cash to continue to invest in<br />

new ships, and our position in <strong>the</strong><br />

market and our ability to serve customers<br />

will decline. Put differently, in<br />

our case we must more than double<br />

our 2004 bottom line result (USD 86<br />

million) to gain <strong>the</strong> capital just to<br />

stand still. The cost of ships is<br />

outstripping growth in profitability<br />

For <strong>the</strong> next few years, we have <strong>the</strong><br />

benefit of having contracted <strong>for</strong> ships<br />

earlier. But that benefit will run out<br />

and we will pay much higher prices<br />

<strong>for</strong> <strong>the</strong> same vessels going <strong>for</strong>ward.<br />

Our customers will recognize this,<br />

albeit grudgingly. Our customers<br />

require state-of-<strong>the</strong>-art vessels that<br />

do not simply transport <strong>the</strong>ir<br />

chemicals from port A to port B, but<br />

also exceed governmental health,<br />

safety, and environmental criteria as<br />

well as <strong>the</strong>ir own Responsible Care<br />

standards. In addition, <strong>the</strong>y require a<br />

degree of flexibility, service and last<br />

minute cooperation to adjust to<br />

parcel loadings and scheduling that<br />

makes our business a truly individualized<br />

service. Importantly, <strong>the</strong>ir<br />

products are mostly high value, at<br />

least in relation to transoceanic shipping<br />

costs, and <strong>the</strong> chemical industry<br />

is currently doing very well, which in<br />

fact is why <strong>the</strong>re is reasonable<br />

demand <strong>for</strong> our services. For us to<br />

continue to deliver <strong>the</strong> transoceanic<br />

shipping services to our customers on<br />

<strong>the</strong> standards that <strong>the</strong>y and international<br />

bodies demand, we must<br />

continue to make <strong>the</strong> large capital<br />

investments in newbuildings.<br />

Whilst newbuilding costs are up (and<br />

significantly so) and <strong>the</strong> need <strong>for</strong> new<br />

vessels increases, <strong>the</strong>re never<strong>the</strong>less<br />

will be ups and downs in parcel<br />

tanker freights along <strong>the</strong> way, in<br />

consequence of changing supply and<br />

demand. Estimating <strong>the</strong> world<br />

economy/<strong>the</strong> demand side of <strong>the</strong><br />

equation is difficult particularly with<br />

<strong>the</strong> current lead times <strong>for</strong> ordering<br />

new vessels. Forecasting demand is<br />

complicated by <strong>the</strong> difficulties of<br />

predicting <strong>the</strong> important ton/mile<br />

equation and <strong>the</strong> ballast ratio.<br />

In o<strong>the</strong>r words, will <strong>the</strong> world’s<br />

chemical trading patterns permit us<br />

to efficiently use our vessels with a<br />

minimum of ballast legs – o<strong>the</strong>rwise<br />

our investment in capacity will be<br />

underutilized, and we know what<br />

that means.<br />

Bill Clinton captured it best – “it’s <strong>the</strong><br />

economy, stupid”. Ei<strong>the</strong>r you recognize<br />

changing market <strong>for</strong>ces and<br />

respond or you get run over by <strong>the</strong>m.<br />

We need to ensure that our financial<br />

per<strong>for</strong>mance allows us to respond.<br />

So <strong>the</strong>re you have it, scratch your<br />

head and have a nice day.<br />

Dan <strong>Odfjell</strong><br />

Chairman of <strong>the</strong> Board <strong>Odfjell</strong> ASA<br />

4 ODFJELL Quarterly <strong>March</strong> <strong>2005</strong>

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!