Company Magazine for the Odfjell Group - March 2005
Company Magazine for the Odfjell Group - March 2005
Company Magazine for the Odfjell Group - March 2005
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Chairman’s Message<br />
Building sophisticated stainless steel<br />
chemical carriers is not <strong>for</strong> every shipyard.<br />
Our friends in Poland, Stocznia<br />
Szczecinska, have done it <strong>for</strong> 30<br />
years. In 1975 we received <strong>the</strong> first<br />
one, <strong>the</strong> Bow Fortune. Our twentieth,<br />
and <strong>the</strong> fourth one in <strong>the</strong> current<br />
program, <strong>the</strong> 39,900 tdw Bow<br />
Sky will be delivered mid April. The<br />
yard is solidly booked with container<br />
ships and o<strong>the</strong>r vessels, but inbetween,<br />
<strong>for</strong>tunately, during <strong>the</strong><br />
next two years or so, <strong>the</strong>y will still be<br />
able to deliver to us ano<strong>the</strong>r four<br />
vessels. We even have <strong>the</strong> option of<br />
two more, with delivery in 2009.<br />
However, <strong>the</strong> price <strong>for</strong> those ships is<br />
yet to be determined. Due to <strong>the</strong> low<br />
dollar and today’s high price of<br />
stainless steel etc., <strong>the</strong> current 2009<br />
newbuilding price is around USD 100<br />
million per vessel. That’s a tall order<br />
so to speak. But such are today’s<br />
replacement realities.<br />
So why tell you this The fact is ours<br />
is a capital intensive service industry,<br />
and one that is exceedingly difficult<br />
to predict. The landscape of <strong>the</strong><br />
chemical industry is changing. We<br />
have to try to factor in all <strong>the</strong>se<br />
changes. Whilst our ships are mobile<br />
and flexible, even so we can never<br />
escape <strong>the</strong> basic law of supply and<br />
demand. What will <strong>the</strong> market be in<br />
2009 Nobody has <strong>the</strong> answer; we<br />
certainly do not. As a company, what<br />
we do know is that we can hardly<br />
stand still and, that two or three<br />
large new ships are needed each year<br />
<strong>for</strong> us just to stand still. Yes, ano<strong>the</strong>r<br />
tall order, you will fully well realize.<br />
But if we wish to maintain our<br />
position, that’s what it takes.<br />
We need to improve on our overall<br />
per<strong>for</strong>mance – o<strong>the</strong>rwise we will not<br />
have <strong>the</strong> cash to continue to invest in<br />
new ships, and our position in <strong>the</strong><br />
market and our ability to serve customers<br />
will decline. Put differently, in<br />
our case we must more than double<br />
our 2004 bottom line result (USD 86<br />
million) to gain <strong>the</strong> capital just to<br />
stand still. The cost of ships is<br />
outstripping growth in profitability<br />
For <strong>the</strong> next few years, we have <strong>the</strong><br />
benefit of having contracted <strong>for</strong> ships<br />
earlier. But that benefit will run out<br />
and we will pay much higher prices<br />
<strong>for</strong> <strong>the</strong> same vessels going <strong>for</strong>ward.<br />
Our customers will recognize this,<br />
albeit grudgingly. Our customers<br />
require state-of-<strong>the</strong>-art vessels that<br />
do not simply transport <strong>the</strong>ir<br />
chemicals from port A to port B, but<br />
also exceed governmental health,<br />
safety, and environmental criteria as<br />
well as <strong>the</strong>ir own Responsible Care<br />
standards. In addition, <strong>the</strong>y require a<br />
degree of flexibility, service and last<br />
minute cooperation to adjust to<br />
parcel loadings and scheduling that<br />
makes our business a truly individualized<br />
service. Importantly, <strong>the</strong>ir<br />
products are mostly high value, at<br />
least in relation to transoceanic shipping<br />
costs, and <strong>the</strong> chemical industry<br />
is currently doing very well, which in<br />
fact is why <strong>the</strong>re is reasonable<br />
demand <strong>for</strong> our services. For us to<br />
continue to deliver <strong>the</strong> transoceanic<br />
shipping services to our customers on<br />
<strong>the</strong> standards that <strong>the</strong>y and international<br />
bodies demand, we must<br />
continue to make <strong>the</strong> large capital<br />
investments in newbuildings.<br />
Whilst newbuilding costs are up (and<br />
significantly so) and <strong>the</strong> need <strong>for</strong> new<br />
vessels increases, <strong>the</strong>re never<strong>the</strong>less<br />
will be ups and downs in parcel<br />
tanker freights along <strong>the</strong> way, in<br />
consequence of changing supply and<br />
demand. Estimating <strong>the</strong> world<br />
economy/<strong>the</strong> demand side of <strong>the</strong><br />
equation is difficult particularly with<br />
<strong>the</strong> current lead times <strong>for</strong> ordering<br />
new vessels. Forecasting demand is<br />
complicated by <strong>the</strong> difficulties of<br />
predicting <strong>the</strong> important ton/mile<br />
equation and <strong>the</strong> ballast ratio.<br />
In o<strong>the</strong>r words, will <strong>the</strong> world’s<br />
chemical trading patterns permit us<br />
to efficiently use our vessels with a<br />
minimum of ballast legs – o<strong>the</strong>rwise<br />
our investment in capacity will be<br />
underutilized, and we know what<br />
that means.<br />
Bill Clinton captured it best – “it’s <strong>the</strong><br />
economy, stupid”. Ei<strong>the</strong>r you recognize<br />
changing market <strong>for</strong>ces and<br />
respond or you get run over by <strong>the</strong>m.<br />
We need to ensure that our financial<br />
per<strong>for</strong>mance allows us to respond.<br />
So <strong>the</strong>re you have it, scratch your<br />
head and have a nice day.<br />
Dan <strong>Odfjell</strong><br />
Chairman of <strong>the</strong> Board <strong>Odfjell</strong> ASA<br />
4 ODFJELL Quarterly <strong>March</strong> <strong>2005</strong>