PDF, 3464 KB - Roland Berger
PDF, 3464 KB - Roland Berger
PDF, 3464 KB - Roland Berger
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
Entering the market with a strong partner is important for the<br />
success in Russia<br />
Success factors and respective comments<br />
Key success factors in Russia<br />
a<br />
e<br />
b<br />
Diversity product<br />
portfolio<br />
c<br />
d<br />
Long-term<br />
commitment<br />
Local network/<br />
partnering<br />
Usage of cost<br />
advantages<br />
Local networking<br />
• Product production in Russia should not solely depend on customers<br />
requirements in Russia; different approaches should be considered<br />
also LowCost truck (new brand) for Western Europe, CIS, etc.<br />
• Adaptation of product concept<br />
• Long-term commitment necessary to be able to respond to the future<br />
needs of the clients and to create positive perception by authorities<br />
• Products and know-how of Russian suppliers are not state-of-the-art<br />
– modernization of the industry is necessary<br />
• Very careful partner selection is necessary to ensure project‘s longterm<br />
success and enable fast entry (e.g. supplier, service and<br />
aftersales network)<br />
• Low production costs<br />
• Numerous federal and local incentives will increase profitability and<br />
will decrease pay-back period (e.g. tax incentives, special economic<br />
zones)<br />
• Close network to federal authorities (Political/regulatory risk)<br />
• Sponsoring of locals increase acceptance<br />
Source: <strong>Roland</strong> <strong>Berger</strong><br />
MUC-90007-497-09-03-E.ppt 29