PDF, 3464 KB - Roland Berger

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Cost savings resulting from local production can become a significant competitive advantage in the long term for the foreign companies Activities of foreign commercial vehicle producers in Russia and Belarus Company Overview activities • CKD-assembly of FM-, FH-Ranges in Zelenograd near Moscow since 03/2003 – No localization, assembly kits imported • JV 66% Volvo, 34% AFK Sistema • Approx. 30 employees • Production of 220 units in 2004 and approximately 400 units in 2005 • Assembly of MAZ-MAN tractors for semi-trailers in Minsk/Belarus – Trade-free zone with Russia, Production of 272 units in 2004 • JV, 51% MAN, 39% MAZ, 10% Lada OMS-Holding • Small volumes – MAN TGA assembly since December 2005 • Production of Hyundai Porter (max. load 1t) by TAGAZ, SOP in 2005 • Foundation of assembly facility for heavy duty trucks and buses in Rostov by the assembly partner TAGAZ announced • License agreement for the production of dCi engines with 11l displacement signed with GAZ/Ruspromavto • Further cooperation in the area of LCV possible Source: Autoreview, ASM-Holding, Roland Berger MUC-90007-497-09-03-E.ppt 22
The low cost trucks in emerging markets differentiate primarily by performance, comfort, fuel consumption and emission Comparison heavy duty truck [>15 to GVW] STANDARD TRUCKS LOW COST TRUCK Performance • In average approximately 450 HP, maximum 600 HP • In average approximately 300 HP, maximum 360 HP Comfort Safety Chassis / frame • High comfort cabin with air condition as common standard • Automatic gearshift partly standard • Optional safety features (e.g. lane departure warning and adaptive cruise control) • Air suspension common option • Only high end trucks with comfort cabin and air condition • Manual gearshift • No electronic safety features available • Comparable frame design as in Europe • Steal spring suspension as standard Fuel consumption • About 35 liters per 100 km for 40 t GVW • 35-50 liters per 100 km for 40 t GVW 1) Emission • In North America (EPA 2004) and Western Europe (EURO IV) • EGR, SCR, and DPF 2) as standard • 5 years gap in emission regulations (e.g. EURO IV in China in 2010), limited applications of exhaust gas technology Price •Avg.USD 100,000 • USD 30,000-40,000 in China; USD 60,000 in Russia 1) Gross vehicle weight 2) EGR = Exhaust gas regulation; DPF = Diesel particle filter; SCR = Selective Catalytic Reduction 3) 1USD = 0,77 EUR Source: Company information; Roland Berger MUC-90007-497-09-03-E.ppt 23
Page 1 and 2: DRAFT - 20070204 Opportunities in R
Page 3 and 4: A. Roland Berger MUC-90007-497-09-0
Page 5 and 6: We are a top player in the Consulti
Page 7 and 8: For more than 10 years we have serv
Page 9 and 10: Roland Berger Strategy Consultants
Page 11 and 12: Boosting sales in Russia - Individu
Page 13 and 14: Determining market potential and de
Page 15 and 16: Overview • Traditional markets ar
Page 17 and 18: RUSSIA Truck in Russia market will
Page 19 and 20: Especially in the MDT and HDT marke
Page 21: Some OEMs are already active in the
Page 25 and 26: Russia is the largest market for tr
Page 27 and 28: RUSSIA For the last 5 years shares
Page 29 and 30: Entering the market with a strong p
Page 31 and 32: c In the mid term, local suppliers
Page 33 and 34: c Products and know-how of Russian
Page 35 and 36: d The Leningrad Region offers the m
Page 37 and 38: e Decree 566 and additions to decre

PDF, 3464 KB - Roland Berger

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