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B. Truck market in Russia is growing by more than 6% MUC-90007-497-09-03-E.ppt 14
Overview • Traditional markets are determined by high market cycle; market growth of the last years are caused by new emission and safety requirements • Main growth potential is in the emerging markets: China, India, Brazil, Russia and Central and Eastern European Countries (CEE); Strong GDP growth leads to an increased demand for transportation and increased truck due sales • In the next years (2005-2013) truck sales in the Russia is growing very fast – Russia: 6-8% p.a. – CEE: 4% p.a. • Especially the emerging markets looking for low cost trucks. Two options are available: downgrading of existing trucks or development of new low cost trucks • To answer on the local markets three enablers are important – Low cost brand (entirely defined product portfolio, etc.) – Low cost product (platform, component sharing, technology level, etc.) – Low cost operations (sourcing, production, etc.) MUC-90007-497-09-03-E.ppt 15
Page 1 and 2: DRAFT - 20070204 Opportunities in R
Page 3 and 4: A. Roland Berger MUC-90007-497-09-0
Page 5 and 6: We are a top player in the Consulti
Page 7 and 8: For more than 10 years we have serv
Page 9 and 10: Roland Berger Strategy Consultants
Page 11 and 12: Boosting sales in Russia - Individu
Page 13: Determining market potential and de
Page 17 and 18: RUSSIA Truck in Russia market will
Page 19 and 20: Especially in the MDT and HDT marke
Page 21 and 22: Some OEMs are already active in the
Page 23 and 24: The low cost trucks in emerging mar
Page 25 and 26: Russia is the largest market for tr
Page 27 and 28: RUSSIA For the last 5 years shares
Page 29 and 30: Entering the market with a strong p
Page 31 and 32: c In the mid term, local suppliers
Page 33 and 34: c Products and know-how of Russian
Page 35 and 36: d The Leningrad Region offers the m
Page 37 and 38: e Decree 566 and additions to decre

PDF, 3464 KB - Roland Berger

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