PDF, 3464 KB - Roland Berger
PDF, 3464 KB - Roland Berger
PDF, 3464 KB - Roland Berger
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Overwhelming response rate of potential Russian partners interested in<br />
setting up license production of automotive parts<br />
Partner search to set up license production for a large European supplier<br />
CLIENT<br />
• Major European automotive supplier<br />
for nearly all large European car<br />
producers<br />
The Russian industry is highly interested in forging international<br />
partnerships<br />
OBJECTIVE<br />
• Find a partner to localize license<br />
production in Russia<br />
DELIVERABLES<br />
• Market screening for potential<br />
partners<br />
• Compiling long list and short list of<br />
potential partners<br />
• Organizing a Roadshow at potential<br />
partners<br />
Results of our survey<br />
100% 65% 52%<br />
23<br />
Companies<br />
contacted<br />
8<br />
Not interested or not<br />
enough resources<br />
15<br />
Companies visited<br />
by <strong>Roland</strong> <strong>Berger</strong><br />
3<br />
12<br />
Companies<br />
appropriate as a<br />
potential licensing<br />
partner<br />
Comments<br />
• The project aim was to<br />
identify a licensing partner<br />
for a German automotive<br />
supplier<br />
• Russian suppliers (57%) and<br />
companies that announced<br />
plans to expand into the<br />
automotive supply sector<br />
(43%) were contacted<br />
• Almost all companies were<br />
in possession of appropriate<br />
material resources<br />
Source: <strong>Roland</strong> <strong>Berger</strong><br />
MUC-90007-497-09-03-E.ppt 12
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