PDF, 3464 KB - Roland Berger

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The automotive and supplier industry should quickly seize the opportunities offered in Russia Study on developing a competitive Russian automotive supplier industry CLIENT • Committee on Eastern European Economic Relations and several large German and European car producers and suppliers OBJECTIVE • Developing a competitive Russian automotive supplier industry • Create transparency about current situation in the Russian automotive industry Overview participants INITIATOR: Committee on Eastern European Economic Relations Structure of interviews in Europe [%] Structure of interviews in Russia [%] 12 4 53 Total: 25 Total: 30 OEMs OEMs Others 1) Developing a 10 competitive Russian Suppliers 84 industry Others 1) automotive 37 Suppliers SPONSORS METHODOLOGY • Conducting interviews with all major Russian and European car manufacturers and automotive suppliers • Developing scenarios for the further development of the Russian automotive industry Source: Roland Berger Russian new car market 2004-2014e [m cars] 1) SALES VOLUME Imported cars Local production international OEMs Russian OEMs 1.3 0.3 0.1 +7% p.a. 2.0 0.6 +6% p.a. 2.3 0.7 2) 0.6 0.8 0.9 0.8 0.8 2004 2010e 2014е COMMENTS • Increase in sales of the foreign OEMs caused by increasing income and increasing customer demand for comfort/security • Future local assembly of international OEMs • Russian OEMs are able to keep their position only in case of modernization MUC-90007-497-09-03-E.ppt 10
Boosting sales in Russia – Individually tailored project for a medium-sized European car manufacturer Market entry strategy development CLIENT • Medium-sized European car manufacturer Market survey Sales up program Setup of general importer Local assembly OBJECTIVE • Establish a clear picture of the local situation • Define sales-boosting program for price, product, dealer network and marketing • Evaluate option for local production in Russia, Kazakhstan, Ukraine or Belarus DELIVERABLES 2,800 Neuwagenverkauf [Tsd.] 2,600 2,400 2,200 2,000 1,800 1,600 1,400 1,200 1,000 800 Optimistisches Szenario Realistisches Szenario 2.639 2.014 1.200 Pessimistisches Szenario 2002 2003 2004 2005 2006 2007 2008 2009 2010 Zeitverlauf • Survey of car drivers • Market research • Detailed knowledge of the market (Factbook) UP SALES • Recommendations regarding price positioning, specifications, dealership, advertising and promotion • Ad-hoc take-over of existing import structures • Medium-term development of local resources • Medium-term setup of local assembly in order to minimize import tariffs (RUS, KZ, UA) • Detailed market analysis incl. a survey among more than 500 end customers in different regions and more than 40 interviews with top executives • Development of detailed "factbook" on the Russian automotive market • Definition of measures to boost sales • Suggestions for the neutralization of deficiencies in product and price positioning, setup of the dealer network and communication Source: Roland Berger MUC-90007-497-09-03-E.ppt 11
Page 1 and 2: DRAFT - 20070204 Opportunities in R
Page 3 and 4: A. Roland Berger MUC-90007-497-09-0
Page 5 and 6: We are a top player in the Consulti
Page 7 and 8: For more than 10 years we have serv
Page 9: Roland Berger Strategy Consultants
Page 13 and 14: Determining market potential and de
Page 15 and 16: Overview • Traditional markets ar
Page 17 and 18: RUSSIA Truck in Russia market will
Page 19 and 20: Especially in the MDT and HDT marke
Page 21 and 22: Some OEMs are already active in the
Page 23 and 24: The low cost trucks in emerging mar
Page 25 and 26: Russia is the largest market for tr
Page 27 and 28: RUSSIA For the last 5 years shares
Page 29 and 30: Entering the market with a strong p
Page 31 and 32: c In the mid term, local suppliers
Page 33 and 34: c Products and know-how of Russian
Page 35 and 36: d The Leningrad Region offers the m
Page 37 and 38: e Decree 566 and additions to decre

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