MSCA Newsletter - digital - Minnesota Shopping Center Association

January 2011
Minnesota Shopping Center Association
Vol 25. No. 1
In this Issue
Retail & Social Media -- FEATURE 1
Blue Apartments ------ SNAPSHOT 1
Rauenhorst/Ulstad - MEMBER PROFILES 5
Newsletter --------- COMMITTEE CHAT 5
STARRSM Awards --- PROGRAM RECAP 7
Rising Star ----------- RISING STAR 11
Connection
Feature
by Andy McDermott, Shea, Inc.
Retail and Social Media:
Are you on board yet
Whether or not you are paying attention, the
combination of social networking and smart phones
is rapidly changing the face of retail. Retailers are
beginning to take advantage of this relatively new media
and are finding that it provides a valuable direct link to their
customers. These new forms of communication are creating
revolutionary interactions between shoppers, retailers and
property owners.
Many retailers are apprehensive about using this new
technology because of the rate at which things are
changing, and there has been little documentation of the
effects of social media. For many, entering into this world
requires a leap of faith, but retailers that have taken that
leap are beginning to report a significant return on their
investment in social media. They are finding direct links to
the customers that believe in their brands, and they are not
only getting feedback from them, but finding ways to
engage them on a
regular basis with
incentives, special
invites and rewards, all at a relatively low cost. More
importantly, they are getting these customers into their
stores. These newly documented results could be a strong
indicator that social media is here to stay, and it will likely
continue to evolve at warp speed. Therefore, for those that
don’t have much interest in social media, it may be time to
start taking notice.
The number of people that do engage in social media is
significant and it grows by huge numbers every day. Two of
the best known social media sites, Facebook and Twitter,
each publish statistics about social media usage and
Facebook.com states that the site has more than 500 million
active users with 50% of them logging on to the site on any
given day. According to statistics released by Twitter in April
Snapshot
Blue Apartments
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Location: 801 W Lake St, Minneapolis, MN 55401
Month/Year Opened: December 2008
Owner: 2900 Aldrich Apartments, LLC
Managing Agent: Greco Properties
Center Manager: Kate Heitzman
Leasing Agent: Deborah Carlson, Cushman Wakefield, 952-465-3370
Architect: BKV Construction Contractor: Frana
GLA: 12,000 sf. Up to 7,000 sf is still available for retail leasing,
including the corner space with floor to ceiling windows and
outside patio.
Current Occupancy: 40% # of Stores: 2-4
Market Area Served: Lyn-Lake and Uptown
Construction Style: Concrete
Link to Company or Project Website: www.grecollc.com and
www.move2blue.com
Additional Facts/Narrative: Blue is located in the heart of the Lyn-Lake
area, a densely populated neighborhood with strong pedestrian traffic.
The retail shops of Blue are on the Lake Street frontage of the Blue
Apartments (a 242-unit luxury apartment community), and include 40+
dedicated underground parking spots available on-site for retail customers.
MSCA Connection January 2011

Retail and Social Media - continued
of this year, 7% of Americans (17 million)
actively use Twitter, while 41% maintain a
profile page on Facebook. The company
also reported that 51% of active Twitter
users follow companies, brands or
products on social networks, which has
caused many retailers to become active
participants.
For retailers, setting up Facebook and
Twitter accounts has no initial cost, but
maintaining it requires time and effort. An
advantage of Twitter is that its emphasis
is on brevity and immediacy, which
means information can be transmitted
quickly with minimal effort, but if retailers
want to have significant relationships
with their online customers, they need to
be active and available. When retailers
are able to dedicate resources to
maintain these profiles, they can use the
medium to make announcements of
upcoming sales and special events, offer
discounts and coupons directly to their fans, and engage
customers for their feedback. Customers are also finding
great value in the dialog, incentives and rewards, and this
creates a win-win situation.
Owners Getting in the Game
“...[RETAILERS] CAN
USE THE MEDIUM
TO MAKE
ANNOUNCEMENTS
OF UPCOMING
SALES AND SPECIAL
EVENTS, OFFER
DISCOUNTS AND
COUPONS
DIRECTLY TO
THEIR FANS...”
This type of interactivity has also received the attention of
shopping center owners who, until recently, have generally
viewed the internet as a threat because of the rise in online
shopping. The difference with social media is that it can
actually be used as an incentive to get people into the
bricks-and-mortar stores. Previously, center owners have
focused on on-site campaigns such as art shows to draw the
public to their sites. Many owners are beginning to see social
media as a cost-effective alternative, and are partnering
with their tenants to find creative ways of using this new
medium to get shoppers to come through their doors.
Macerich Co., owners of Scottsdale Fashion Square, a
2,000,000 sf mall in Scottsdale, Arizona, recently launched a
Facebook campaign that introduced Kevin and Libby, a
couple of plush mannequins, to their 640 fans. Photos of
Kevin and Libby were posted on the center’s Facebook
page that depicted them in a wide range of activities
around the city: getting popcorn at the movies, riding the
downtown trolley, having margaritas at a restaurant and
even attending a Diamondbacks game. Fans of the center
enjoyed following the couple, who would share their
experiences on the social site. If the pictures depicted Libby
out on the town in a cute skirt, and Kevin in some cool jeans,
Macerich took the opportunity to let customers know which
shops in their center carry those items. Macerich also
provided clues as to where customers might spot Kevin and
Libby next, giving customers something to talk about and
follow. Kevin and Libby became a curiosity for customers,
and the campaign garnered media attention and won
them even more Facebook fans.
Atlanta-based REIT Cousins Properties, which owns several
lifestyle centers, used their centers’ Facebook pages to
advertise a gift card contest. The entire
campaign cost less than $1,000 per property,
where by comparison, an on-site marketing
event would require costs for equipment
rentals, extra staffing, entertainment and
supplies. Cousins also launched a Facebook
contest called “Affordable Luxuries,” where
they asked fans to upload photos of what
they deemed affordable purchases found at
their centers. The shoppers were also
encouraged to share shopping tips and
participate in surveys. Participants were
entered in drawings for prizes and many
received free gifts. The contest successfully
raised the number of fans on their Facebook
page from 66 to 1,300.
Really Smart Smart Phones
Most recently, the integration of social media
and smart phone technology is capturing
the attention of retailers. According to
statistics on Facebook.com, there are more
than 200 million active users currently accessing Facebook
through their mobile devices. Facebook also states that
since social plug-ins launched in April 2010, more than
2,000,000 websites have integrated with Facebook, with an
average of 10,000 new websites integrating with it every
day. Twitter.com has also noted that nearly 2/3 of active
Twitter users access social networking sites using their mobile
phones.
Retailers that have been taking advantage of smart phones
equipped with location based technology have been able
to connect with customers who use their phones to “check
in” at their favorite stores and restaurants. Applications such
as Foursquare and Facebook Places allow the customer to
tell retailers that they have arrived in their stores, but new
advances in this technology have brought us applications
like Shopkick, which connect retailers with their customers in
a slightly different way. When shoppers who have the
Shopkick application loaded on their phone visit
participating retailers, such as Best Buy, Target or even a
Simon Properties mall like the Mall of America, they are
instantly recognized by the retailers as they cross the
threshold of a store. There is no need to “check in” and the
customers are instantly rewarded in the form of “Kickbucks”
or scannable mobile coupons, which are sent directly to
their phones and can be used toward purchases at any of
the participating retailers. With this technology, customers
are being instantly rewarded just for being a customer that
walks through the front door.
The Next Level
Some more aggressive shopping center owners are
embracing the world of social networking to the point
where they are investing in development of proprietary
smart phone applications. In June, Developers Diversified
Realty, which owns an international portfolio of shopping
centers, launched its own social network for 25 of its lifestyle
centers. This social network is named ShopStar, and the
company calls it an “online hub” for its tenants and
customers. The site, which incorporates the centers’
continued on page 12
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JANUARY INSERT FEATURE: United Properties
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MSCA Connection January 2011

M A R K E T
W A T C H
Events
Jan 5 Retail Focus
Jan 20 Third Thursdays Networking
Feb 2 Development/
Redevelopment
Feb 17 Third Thursdays Networking
Mar 2 Economic Outlook
Mar 16 Business Day at the Capital
Mar 17 Third Thursdays Networking
For more info, please log on to
www.msca-online.com
2011 Leadership
OFFICERS
President
Peter Berrie, Faegre & Benson LLP
1st Vice President
Paula Mueller, Northtown Mall/Glimcher Properties
2nd Vice President
Ronn Thomas, NorthMarq
Treasurer
Eric Bjelland, NorthMarq
Secretary
Dana Andresen, Chuck & Don’s Pet Food Outlet
DIRECTORS
Tony Barranco, Ryan Companies US, Inc.
John Dietrich, RLK Incorporated
Jen Helm, NorthMarq
Andy McDermott, Shea, Inc.
Bob Pounds, Welsh Companies
Hans Rasmussen, Robert Muir Company
Jeff Wurst, Caribou Coffee Company, Inc.
Immediate Past President (as Director):
Stephen Eggert, Target Corporation
COMMITTEE CHAIRS
Program
Tom Goodrum, MFRA, Inc.
Tom Moorse, HTG Architects
Networking
Will Matzek, Kimley-Horn & Associates
Cindy MacDonald, Kraus-Anderson Companies
Newsletter
Andy McDermott, Shea, Inc.
JoAnn Maloney, Fredrikson & Byron, P.A.
Awards
Tony Barranco, Ryan Companies US, Inc.
Derek Naill, Associated Bank
Legislative
Jack Amdal, DLR Group KKE
Leah Truax, NorthMarq
Retail Report
Janet Goossens, Kraus-Anderson Companies
Michael Broich, Target Corporation
Technology
Jase Stumph, LS Black Constructors, Inc.
Mark Robinson, Paster Enterprises
Golf
Ryan Burke, Kraus-Anderson Companies
Cindy Weber, Engelsma Construction
Sponsorship
Janele Taveggia, LEO A DALY
Shelly Muelken, Marketplace Commercial
MSCA Cares
Zach Stensland, Welsh Companies
Herb Tousley, Exeter Realty Company
STAFF
Executive Director
Karla Keller Torp
(P) 952-888-3490 (C) 952-292-2414 (F) 952-888-0000
ktorp@msca-online.com
Associate Director
Stacey Bonine
(P) 952-888-3491 (C) 952-292-2416 (F) 952-888-0000
sbonine@msca-online.com
Executive Assistant
Danielle Pelton
(P) 952-345-0452 (F) 952-888-0000
dpelton@msca-online.com
MN Marketplace
Press releases are printed based upon availability of space and relevance to the local market.
Owner Lynn Gordon has been serving Peoples Organic Coffee at her
French Meadow Bakery locations for years. Now she is serving her French
Meadow baked goods at Peoples Organic Coffee and Wine
Café, a new shop in Galleria Edina, which opened in December.
Meritage Restaurant in St. Paul’s historic Hamm Building has
expanded to include a larger bar area complete with oyster bar. The
new 40-seat addition opened in December.
Psycho Suzi’s Motor Lounge moved to an 18,000 sf
riverfront location in northeast Minneapolis, formerly the home of
Gabby’s Saloon, in December.
Two jewelry stores were recently completed in The Shops at
West End in St. Louis Park: Wedding Day Diamonds and
Bergstrom Jewelers.
Construction has begun on Masu Sushi & Robata, a
new Japanese restaurant to occupy the former Let’s Cook
space at 300 E. Hennepin Avenue in northeast Minneapolis.
Turnstyle has leased 10,775 sf at Southdale Square in
Richfield. Interesting tidbit: Turnstyle owner, Lew Kennedy
leased the same space some 20 years ago for his Titlewave
Video store.
Aldi Foods has leased 17,929 sf in Crystal Town Center in
the space previously occupied by Office Depot at the
intersection of Bass Lake Road and West Broadway. Aldi Foods
will open for business in April 2011.
Anytime Fitness has opened a 4,000 sf fitness club in
Southview Center in South St. Paul. The club is one of the first to
offer a multi-purpose room where members can view preprogrammed
video instruction for spinning, yoga, pilates and kick
boxing on a large screen.
Blue Plate Restaurant Company (Highland Grill, Edina Grill,
Longfellow Grill), opened Scusi, at 1806 St. Claire Avenue, St. Paul in
the old Heartland Restaurant space. The menu includes Italian bistro
items, pizza and a wine bar.
Chambers Hotel in Minneapolis has once again constructed its
Chambers Ice Bar on the outdoor patio, which opened in mid-
December.
Member News
Architectural Consortium Certified. Architectural Consortium LLC is now
certified as a “Woman-Owned Business Enterprise” (WBE) as well as a “Small
Business Enterprise” (SBE).
Stradtman Joins Alliance Bank. Alliance Bank announced the recent
hiring of David W. Stradtman as Vice President/Real Estate Management and
Administration. In this position, Stradtman will be responsible for managing
regulatory compliance, valuation and appraisals of Other Real Estate Owned
(OREO) properties bank-wide.
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MSCA Connection January 2011

Member Profiles
Matt Rauenhorst
Opus Development
Marissa Ulstad
Fafinski Mark & Johnson, PA
New Members
Brett Perry
Messerli & Kramer, P.A.
Sheila Zachman
Keith Anderson
Madison Realty Partners
Dave Bade
Dan Jernberg
All Elements, Inc.
Jane Borden
Target Corporation
Gail Kennedy
NorthMarq
Ted Jokerst
Welsh Companies
Jim Leary
CB Richard Ellis
Mike Brandt
MFRA, Inc.
Christine Butterfield
Kraus-Anderson Companies
Primary Career Focus: Retail Development
Hometown: Plymouth, MN
Education: BA in Entrepreneurship at University of St. Thomas, MBA University of Wisconsin
Madison
Family: Married (Kristine)
Hobbies: Anything outside, lots of fishing and hunting
Very First Job: General Mills Oat Plant in Fridley
Dream Job: Meteorologist
Secret Talent: Tying knots
Favorite Food: Pizza
Favorite Book: Waiting for White Horses
Favorite Quote: “Before I refuse to take your questions, I have an opening statement.”
~Ronald Reagan
Favorite Place Traveled: Rome
MSCA Involvement: MSCA Cares Committee, Caring Tree Board of Directors
Primary Career Focus: Drafting and negotiating legal documents for real estate, lending,
and corporate transactions
Education: BA from Appalachian State University; JD from Hamline University
Family: Husband Eric, 2 dogs and a very tolerant cat
Hobbies: Reading, pheasant hunting, going to Bon Jovi concerts (15 so far!)
Very First Job: Horse groomer/stall mucker at a riding barn
Dream Job: Own and run a dog rescue ranch
Secret Talent: Not sure if it’s a talent, but I love to cook
Favorite Food: Red’s Savoy Pizza
Favorite Book: Gone With the Wind
Favorite Movie: Goodfellas
Favorite Quote: “What's right and good doesn't come naturally. You have to stand up
and fight for it—as if the cause depends on you, because it does.” ~Bill Moyers
Mentors: My dad, John Breitinger, Greg Brenny
Favorite Place Traveled: Norway
Committee Chat
Co-Chairs: Andy McDermott, Shea, Inc. and
JoAnn Maloney, Fredrikson & Byron, P.A.
NEWSLETTER
The MSCA Newsletter Committee meets quarterly to share
ideas and coordinate our work for the monthly newsletter.
With the exception of articles written by guest authors, our
committee writes, edits and proofs all of the articles published in the MSCA Newsletter. We
are always open to new ideas including topics for articles (whether to be written by a
committee member or a guest author,) advertising ideas and changes to the format of
the newsletter.
Two new exciting changes have recently been implemented. The biggest change is that
the newsletter is now published electronically rather than in hard copy. While the delivery
mechanism for the newsletter has changed, the format of the newsletter currently remains
the same. Electronic publishing will significantly reduce administrative costs on an ongoing
basis by eliminating printing and postage costs. Second, for the first time, past issues of the
newsletter are available without logging onto the MSCA website. Not only are the past
newsletters more accessible to members, but now non-members can access this
database as well. We hope that membership finds these changes beneficial and we
welcome any comments that you have regarding these changes.
If you are interested in joining the committee, contributing as a guest author, or advertising
your property or company in the newsletter, please contact Committee Chair, Andy
McDermott, at andym@shealink.com or Committee Co-Chair, JoAnn Maloney, at
jmaloney@fredlaw.com. Thanks to this year’s membership committee members for their
time and efforts: Creig Andreasen, Greg Brenny, Bruce Carlson, Deb Carlson, Richard
Jahnke, Natina James, Curt Larson, Judy Lawrence, Jeff Orosz, Deb Page, Nate Semsch,
Eric Tuck and Susan Wilson. We also want to thank Peter Berrie, our Board Liaison, and
Stacey Bonine, our staff contact, for their ongoing service to the committee.
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MSCA Connection January 2011

Happy
New
Year!
from the
MSCA Staff
Thank you!
A huge thank you again
to our 2010 STARRSM
Awards sponsors:
Chuck & Don’s Pet
Food Outlet for
sponsoring the
chocolates,
champagne toast,
the appetizers and
the boards
Fredrikson & Byron,
P.A. for sponsoring
the appetizers
Ryan Companies US,
Inc. for sonsoring the
boards
2011 MSCA President’s Letter
Peter Berrie
2011 MSCA President
I am honored to be the MSCA president for 2011. I became a member
about ten years ago because I wanted to attend a program that I
knew would be of interest to a client. The MSCA struck me as a very
special organization then, as it still does today.
Before and after that first program, it was obvious that most MSCA
members in attendance were fun-loving people who knew each other
well and enjoyed each other’s company. Most importantly, as a
newbie, I felt welcome. And I felt that MSCA members went out of their
way to be welcoming.
There were two key factors that have made the MSCA special for me
and I ask that each of you keep these in mind with respect to your
own MSCA involvement throughout 2011. One you can do for others; the other you can do
for yourself.
First, as I mentioned above, help us continue the tradition of welcoming newcomers! I was
lucky to have worked with an MSCA member before joining MSCA. Before I knew anyone,
at the monthly programs this member always sought me out, invited me to sit with him and
introduced me to others. For those of us who have been involved many years, please
remember to help more junior colleagues or acquaintances get to know more of us. It’s
something those new members will probably never forget.
“…DEEPEN YOUR
TIES WITH THE
PEOPLE YOU MEET
THROUGH MSCA.”
Second, another valuable way to be involved is to
deepen your ties with the people you meet through
MSCA. As I think about the people who are so
gregarious and laughing before and after (and often
during) the programs I have attended, I realize they are
the people most involved with committees and the
board of directors. This is not surprising. Coming to the
programs and to events like the STARRSM Awards is a
great way to meet people, but there is no way to get to
know someone well enough to develop a relationship
unless you see them more frequently. Meeting monthly
or quarterly on a committee is a great way to meet 10-
15 very talented real estate professionals. Do yourself a
favor and join a committee. If you’re already on one,
join another! As my father taught me, you get out of
something what you put into it.
Thanks to the hard work this past year of our officers,
directors and staff, MSCA is on great footing despite a tough 2010. MSCA is offering more
benefits to its members than ever before. 2011 is supposed to be our industry’s turning
point. It’s going to be an exciting and promising 2011; now is the time for the MSCA to let
the good times roll again!
Peter Berrie
2011 MSCA President
Happy New Year!
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MSCA Connection January 2011

Program Recap
2010 STARRSM awards
The 2010 Shopping Center Tribute Awards for Retail Real Estate (STARRSM) along with the
MSCA year-end ceremonies were hosted at the Golden Valley Country Club on
Tuesday, December 7. Over 280 members and guests enjoyed the festivities, which
included the ceremonies, awards presentations, champagne toast and holiday buffet.
Stephen Eggert, outgoing MSCA President, kicked off the
program with a review of the year. Eggert passed the
gavel to incoming MSCA President, Peter Berrie. Berrie,
Partner at Faegre & Benson LLP, thanked Eggert for his
service and presented him with travel size luggage.
Then incoming President Peter Berrie recognized the
outgoing directors, officers and chairs. 2010 committees
were recognized and new MSCA officers and directors
were installed. The recognition and installation ended with
a champagne toast to 2010 and to ring in 2011.
The program closed with the presentation of MSCA’s
individual awards. Ken Vinje of Kraus-Anderson
Companies received the MSCA Hall of Fame Award; Jen
Helm of NorthMarq received the Member of the Year; and
Tony Barranco of Ryan Companies US, Inc. received
Committee Member of the Year.
2010 Committee Members 2010 Judges
Committee Front Row (l to r):
Sara Stafford, Marketing Consultant
Dana Andresen, Chuck & Don’s Pet Food Outlet
Tom Moran
Charla Evenson, C.M. Architecture, P.A.
Committee Back Row (l to r):
Steven Young, Arbor Commercial Group
Stephen Eggert, Target Corporation
Steve Johnson, Solomon Real Estate Group Inc.
Derek Naill, Associated Bank
Eileen Engels, Verizon Wireless
Margaret Jordan
Not Pictured:
Tony Barranco, Ryan Companies US, Inc.
Brett Christofferson, Weis Builders, Inc.
Gonzalo Villares, Pope Architects
2010 Judges (l to r)
Steve Johnson, Solomon Real Estate Group Inc.
Luann Johnson, Rochon Corporation
Stefanie Meyer, Mid-America Real Estate Group –
Minnesota, LLC
James Puttin, Associated Bank
Not Pictured:
Dan Gilchrist, Lindquist & Vennum P.L.L.P.
Paula Mueller, Northtown Mall/Glimcher Properties
Gonzalo Villares, Pope Architects
Congratulations!
MSCA wishes to thank and congratulate all of the 2010
STARRSM Awards nominees and winners.
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MSCA Connection January 2011

Interior Design
Winner:
Owner:
Consultant:
Contractor:
Additional:
Winner:
Owner:
Architect/Designer:
Consultant:
Contractors:
Additional:
Restaurant/Food Service
Acapulco Restaurant
Sam Leon
Jose Leon
Maertens Brenny
Solomon Real Estate Group
Retail/Non-Food Service
Kitchen Window Retail Store
Doug Huemoeller
RSP Architects, Ltd.
Meyer, Borgman, Johnson
RJM Construction; Kraus-Anderson
Jones Lang LaSalle; NorthMarq Real Estate
Services
Acapulco Restaurant
Kitchen Window
n e w c on s t r u c t i on
Under 50,000 SF:
Winner:
Owner:
Developer:
Architect:
Contractors:
Leasing Agents:
Additional:
Over 50,000 SF:
Winner:
Owner:
Developer:
Architect:
Consultants:
Contractor:
Leasing Agent:
Shopping Centers/
freestanding single user
Apple - Uptown
UB Assets LLC
Urban Anthology
Callison Architects LLC
Ryan Companies US, Inc.; Pepper Construction
Urban Anthology; Open Realty Advisors
Armour Unsderfer Engineering; Advanced
Structural Technologies, Inc.; American
Engineering Testing, Inc.; Hinshaw & Culbertson;
First American Title; Alliant Engineering, Inc.; Liesch
Associates, Inc.
Shopping Centers/
freestanding single user
The Shops at West End
AD West End, LLC
Duke Realty Corporation
RSP Architects, Ltd.
MFRA; Schuler Shook
Duke Realty - Construction
Jeffrey R. Anderson Real Estate, Inc.
Apple - Uptown
The Shops at West End
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8

R e n o v a t i o n / R e m o d e l
Under 25,000 SF:
Winner:
Owner/Developer/
Leasing Agent:
Architect:
Contractors:
Over 25,000 SF:
Winner:
Owner/Developer:
Architects:
Consultant:
Contractor:
Leasing Agent:
Interior
United Prairie Bank – Mankato City Center
Neubau Holdings, LLC
Paulsen Architects
RW Carlstrom; Schwickert, Inc.; Tecta America
Corp.; Guaranteed Electrical Services, Inc.
Interior
Mall of America, South Avenue Renovation
Triple Five Corporation
Gabellini Sheppart Associates LLP;
DLR Group KKE
Cooley Monato Studio
PCL Construction Services, Inc.
Mall of America
United Prairie Bank - Mankato City Center
Mall of America, South Avenue Renovation
Exterior
Under 25,000 SF:
Winner:
Eagan Promenade Place
Owner:
DPS Eagan Promenade, LLC
Developer/Leasing Agent: Stonehenge USA
Architect:
Lampert Architects
Consultant:
Alliant Engineering Inc.
Contractor:
R.J. Ryan Construction Inc.
Banker:
Bremer Bank
Eagan Promenade Place
Over 25,000 SF:
Winner:
Owner/Developer/
Leasing Agent:
Architect:
Consultants:
Contractor:
Banker:
Exterior
Mendota Plaza
Paster Enterprises, LLC
DLR Group KKE
RLK Incorporated; Nelson-Rudie & Associates;
Braun Intertec
Benson-Orth Associates, Inc.
Wells Fargo
Mendota Plaza
Mixed Use
Winner:
Owner:
Developer:
Architect:
Consultants:
Contractor:
Leasing Agent:
Banker:
Additional:
Mixed Use
Sydney Hall & Dinkydome
Doran University, LLC
Doran Development, LLC
Elness Swenson Graham Architects
Westwood Professional Services, Inc.; Van Sickle, Allen &
Associates; Steen Engineering; Braun Intertec
Doran Construction, LLC
Doran Companies
The Private Bank
Messerli & Kramer; Malkerson, Gunn, Martin LLP
Sydney Hall & Dinkydome
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MSCA Connection January 2011

Development
Redevelopment
Winner:
Owner/Developer:
Architect:
Consultants:
Contractor:
Leasing Agent:
Bankers:
Winner:
Owner:
Developer:
Architect:
Consultants:
Contractor:
Leasing Agent:
Banker:
Additional:
Development Process
The Shops at West End
AD West End, LLC
RSP Architects, Ltd.
MFRA; Kimley-Horn; Fredrikson & Byron;
Palanisami & Assoc.; MBJ Structural Engineers;
Hansen Structural Precast; M & N Structures;
Ahern Fire Protection; Horwitz Mechanical;
General Sheet Metal; Hunt Electric
Duke Realty – Construction
Jeffrey R. Anderson Real Estate, Inc.
AD West End LLC; City of St. Louis Park
Redevelopment
Sydney Hall & Dinkydome
Doran University, LLC
Doran Development, LLC
Elness Swenson Graham Architects
Westwood Professional Services, Inc.; Van Sickle, Allen
& Associates; Steen Engineering; Braun Intertec
Doran Construction, LLC
Doran Companies
The Private Bank
Messerli & Kramer; Malkerson, Gunn, Martin LLP
The Shops at West End
Sydney Hall & Dinkydome
MSCA Hall of Fame
Ken Vinje
Kraus-Anderson Companies
Member of the Year
Jen Helm
NorthMarq
Committee Member
of the Year
Tony Barranco
Ryan Companies US, Inc.
Thank you to the 2010 Corporate Sponsors
ACI Asphalt Contractors, Inc.
American Engineering Testing, Inc.
Aspen Waste Systems, Inc.
Bremer Bank, N.A.
Brookfield Properties
CB Richard Ellis
CSM Corporation
Chuck & Don's Pet Food Outlet
Classic Asphalt & Sealcoating Co. Inc.
Faegre & Benson LLP
Fendler Patterson Construction, Inc.
Fredrikson & Byron, P.A.
Gray Plant Mooty
Great Clips, Inc.
H.J. Development, Inc.
Inland Real Estate Corporation
JE Dunn Construction
Jones Lang LaSalle
Kraus-Anderson Companies
Larkin Hoffman Daly & Lindgren Ltd.
Lawn Ranger
Leonard, Street and Deinard
M & I Bank
MFRA, Inc.
Messerli & Kramer P.A.
Mid-America Real Estate - Minnesota LLC
Midwest Maintenance & Mechanical, Inc.
Minneapolis/St. Paul Business Journal
Minnesota Real Estate Journal
NorthMarq
Olsson Associates
Oppidan, Inc.
Opus Northwest, L.L.C.
Paster Enterprises
RJM Construction
RLK Incorporated
RSM McGladrey, Inc.
Reliable Property Services
Reliance Development Company, LLP
Robert Muir Company
Robins, Kaplan, Miller & Ciresi L.L.P.
Ryan Companies US, Inc.
Solomon Real Estate Group Inc.
Stewart Title Guaranty Company
Sunde Land Surveying, LLC
TCF Bank
TCI Architects/Engineers/ Contractor, Inc.
Target Corporation
U.S. Bank
United Properties
Venture Mortgage Corporation
Wells Fargo Bank, N.A.
Welsh Companies
Westwood Professional Services, Inc.
Wipfli LLP
msca-online.com MSCA Connection January 2011
10

Rising Star
Clothes Mentor
With the downturn in the economy,
used clothing stores have been
attracting more customers that
previously would not have considered
buying “used.” A growing number of
customers now view used clothing stores as
“Green Businesses” without any negative
stigma attached to
them whatsoever. As
a result, stores like
Clothes Mentor,
Turnstyle, Plato’s
Closet, My Sister’s
Closet and Second
Debut have been
leasing space and
expanding stores. The
price points offered
are about 70% off
retail prices found in traditional apparel
stores, and customers perceive real value in
these stores at a time when they are
looking to stretch their dollars.
Some stores operate as consignment shops
that consign the clothing brought in by the
customers. When the sale is made, the
consignor is sent a check for sold
merchandise. Clothes Mentor, however,
pays cash to customers for gently used
popular fashion labels like Ann Taylor,
Coldwater Creek, Banana Republic and
Chico’s. The ideal location for a Clothes
Mentor franchise is around the regional
malls where there are women’s fashion
stores. Ann Taylor and Talbots stores sell the
MSCA “Third Thursdays”
by Richard Jahnke, Paster Enterprises
merchandise that ends up as inventory in a
Clothes Mentor.
According to an article in the
Minneapolis/St. Paul Business Journal,
“Clothes Mentor expects to have 38
women’s clothing resale stores open by the
end of 2010, double
the number it had a
year earlier. The
franchise company
now has 32 stores in
16 states, with another
15 locations
scheduled to open
later this year or
during the first quarter
of 2011. It has eight
stores in Minnesota,
including Burnsville, Eden Prairie, Edina,
Maple Grove, Minnetonka, Roseville, St.
Cloud and Woodbury.”
Shopping used clothing stores has its
challenges. You may not easily find your
size, color or selection, but if you like
bargain hunting, you can bag a few outfits
for a hundred bucks!
www.clothesmentor.com
Don't Forget!
MSCA membership renewals are due
by January 28, 2011 to be included in
the 2011 annual membership directory.
Who: MSCA members and their colleagues
What: Casual networking hosted by MSCA members
When: Third Thursday of every month from 8:30–9:30 am
Where: Different locations throughout the Twin
Cities—watch the MSCA newsletter and website for
locations
Why: Create synergy in the commercial real estate industry—share ideas and stories
and make new effective relationships
Please join us for this fun and casual way of networking around the Twin Cities. Next
meeting: Thursday, January 20, 2011 at Caribou Coffee, Leisure Lane at 7101 France
Avenue, Edina 55435. MSCA member hosts include Tom Madsen, Benson-Orth
Associates, Inc. and Lisa Diehl, Diehl and Partners, LLC.
There is no fee for this event. Food and beverage are not included. RSVP to Stacey at
sbonine@msca-online.com is preferred, but not required. Hope to see you there!
Small Talk
Your MSCA
Website Tip:
Check out a
Committee
Looking to become more
involved with MSCA Try
joining a committee!
To learn more about
each committee and the
commitment required
visit the MSCA website at
www.msca-online.com.
Click the Membership
tab, and then click on
Committees. You can
browse through the ten
different committee
opportunities to find the
one that best suits you!
Give the committee
chairs or the MSCA staff a
call to find out more
information.
Small Talk
Stats:
Gross Domestic Product
(GDP) for 2009
Sourced by The World Bank:
World Development Indicators
database 10-27-10
World $58,113,309
United States $14,256,300
Eurozone $12,455,979
Japan $5,067,526
China $4,984,731
Brazil $1,571,979
(GDP in millions of USD,
according to International
Monetary Fund)
msca-online.com
11
MSCA Connection January 2011

Retail and Social Media - continued from page 2
Facebook pages and Twitter accounts, allows tenants to
advertise special events, prizes and giveaways to shoppers,
while shoppers can receive information on their local
properties, offer feedback about their experiences and get
access to perks like coupons, contests and special VIP
events.
CBL & Associates Properties Inc. has developed mallMerlin,
a smart phone application using location-based
technology, for use by customers while they are inside their
mall properties. Participating retailers get a free listing on the
app, complete with a storefront photo and mall navigation
tools that can lead the customers right to the front door.
Retailers can upgrade their store listings by paying $25-50
per storefront per month, allowing them to add product
listings and photos, special promotions, and high-definition
video. The retailers can control their own content and even
have the ability to push alerts and offers to the phones of
customers who simply walk near the storefront.
Weingarten Realty, a REIT with over 300 shopping center
properties nationwide, is using various social media
networking tools to not only connect with customers, but
also with tenants and even brokers. Their Virtual Partner
Network (VPN) targets leasing brokers, agents and potential
investors, using Facebook, Twitter and LinkedIn to offer a
continuous feed of the latest Weingarten news, real-time
vacancy listings, leasing updates, information on retailers
and community projects.
With all these new advances, regardless of your stance on
social media, it appears that social media has the legs to
keep moving forward. If you are looking to ease into it, you
may want to get your feet wet as a customer first, where
you can learn about what retailers are offering and take
advantage of their rewards.
Networking Tip
Networking Tip #1
Keep in mind that networking is
about being genuine and
authentic, building trust and
relationships, and seeing how you
can help others.
Source: www.strategiesforchange.com
Small Talk
Property Taxes Deserve a Closer Look.
Are you paying more
than your fair share
The 2011 appeal deadline
is April 30, 2011.
Let Fredrikson & Byron’s property tax lawyers take a closer look.
Judy Engel
JoAnn Maloney
Thomas Wilhelmy
612.492.7 11 8
612.492.7380
612.492.7058
www.fredlaw.comw w.fredlaw.com
/ WHERE LAW AND BUSINESS MEET
msca-online.com
12
MSCA Connection January 2011

We’re not
a
different
company.
Just a
better
looking
one.
The Caring Tree would like
to extend a huge thank you
to the Opus Foundation for
awarding The Caring Tree a
grant in the amount of
$12,500 to support its
collection and distribution
of back-to-school supplies
for low-income students.
In addition, Opus
Foundation has challenged
The Caring Tree to raise
$12,500 through in-kind or
cash contributions by June
1, 2011 and, if The Caring
Tree succeeds, Opus
Foundation will match these
efforts by providing an
additional $12,500 to The
Caring Tree.
To donate to The Caring
Tree, please visit
www.caringtree.org.
John Meyers, of The Opus
Group, presenting the
contribution to 2010
Caring Tree President,
Margaret Jordan
MSCA 2011 SCHEDULE OF EVENTS
January
February
March
April
May
June
July
August
September
October
November
December
Wednesday, January 5 – Retail Focus
Thursday, January 20 – Third Thursdays
Wednesday, February 2 – Development/Redevelopment
Thursday, February 17 – Third Thursdays
Wednesday, March 2 – Economic Outlook
Wednesday, March 16 (7:30 am – 1:30 pm) – Business Day at the Capitol
Location: Crown Plaza Hotel/Capitol
Thursday, March 17 – Third Thursdays
Wednesday, April 6 (Afternoon) – Trends
Thursday, April 21 – Third Thursdays
Wednesday, May 4 – Development/Redevelopment
Thursday, May 19 – Third Thursdays
Wednesday, June 1 – Trends
Thursday, June 16 – Third Thursdays
Monday, June 20 – Golf Event
Wednesday, July 13 – Professional Development
Thursday, July 21 – Third Thursdays
Wednesday, August 3 – Shopping Center Focus
Thursday, August 18 – Third Thursdays
Wednesday, September 7 – Geographic Focus
Thursday, September 15 – Third Thursdays
Wednesday, October 5 – Finance/Investment
Thursday, October 20 – Third Thursdays
Wednesday, November 2 (Afternoon) – Retail Report
Thursday, November 17 – Third Thursdays
Tuesday, December 6 (Evening) – Year End Ceremonies/STARRSM Awards/
Holiday Party, Location: Golden Valley Country Club
TIME & PLACE
Our monthly program is
typically the first Wednesday
of every month (with the
exception of July and
December). All meetings will
be held at 8:00 a.m.
(registration at 7:30 am) at
the Doubletree Hotel
Minneapolis Park Place unless
otherwise noted below or
publicized before the
program. Program topics and
location are subject to
change.
REGISTRATION
To pre-register, call MSCA at
(952) 345-0452 or email MSCA
at info@msca-online.com.
Pre-registration ends at noon
the day prior to the program
or event.
msca-online.com 13 MSCA Connection January 2011