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USA: 11<br />
Total Number of Outlets: 241<br />
We are in the business of home health care and healthy lifestyle products.<br />
As the No.1 brand and most influential trendsetter in Singapore and<br />
Hong Kong, we count an extensive distribution network as a main<br />
competitive advantage in capturing the majority market share of our<br />
niche and highly-specialised business.<br />
With a rapidly expanding point-of-sale network in our primary markets<br />
of Hong Kong, Taiwan, Singapore, Malaysia and China, a bourgeoning<br />
franchisee network in our new geographical markets of Thailand,<br />
Indonesia, the United Arab Emirates and the United States of America,<br />
OSIM International Ltd is fast becoming a world-renowned brand.<br />
The OSIM Brand<br />
The unveiling of our new and enhanced corporate logo in April 2000<br />
marked a turning point in our brand management strategy. A bold step<br />
forward in the new millennium, the new logo features the tricolours of<br />
blue for the sky, green for the land, and orange for light and spirit.<br />
Together, they symbolise our aspiration to become a leading<br />
global brand.<br />
The OSIM brand holds an intangible value that has been cultivated<br />
through trust built up painstakingly over the years, based on the quality<br />
promise that is associated with our products and services. This value<br />
boosts the price premium and unit volume of our business, thereby<br />
enhancing our profitability.<br />
UAE: 1<br />
China: 55<br />
Taiwan: 32<br />
Hong Kong: 46<br />
Thailand: 5<br />
Malaysia: 30<br />
Singapore: 46<br />
Indonesia: 15<br />
OURBUSINESS<br />
Annual Report 2000<br />
OURBUSINESS<br />
15
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