2012 Games Market Revenue Report - Newzoo

Version 1.0, June 2012 

2012 Games Market Revenue Report 

Total Consumer Spend 2009 - 2013 

Based on analysis of data from the 

2009, 2010, 2011 and 2012 National Gamers Surveys in 

US UK Germany France Netherlands Belgium 

Includes 2012 estimates for 

DUMMY REPORT 

Poland 

Turkey 

Buy the full report for €990 at 

www.newzoo.com/2012revenuereport 

Strictly confidential 

For internal use only 

Public distribution and publication prohibited 

Newzoo BV 

info@newzoo.com 

+31 (0)20 6635816 

www.newzoo.com 

© Newzoo 2012 DUMMY REPORT – BUY THE FULL REPORT AT NEWZOO.COM 1

CONTENT 

Introduction 2 

Market developments 3 

A new market segmentation 6 

International overview 8 

Key stats & insights per country 

US 9 

UK 10 

Germany 11 

France 12 

Netherlands 13 

Belgium 14 

Poland, Turkey 15 

Prefered payment method online games 

Preferences per country 17 

Players and payers per platform 

Consoles 20 

PC/Mac boxed 21 

PC/Mac downloads 22 

Mobile devices 23 

MMOs 24 

Casual game websites 25 

Social networks 26 

Appendix I 

Spending stats 28 

Appendix II 

Definitions & methodology 33 

Full 2012 topic list 34 

Free high-level infographs 

are available on our website 

newzoo.com. 

page 



INTRODUCTION 

Introduction 

Lorem ipsum dolor sit amet, consectetur adipiscing elit. In tortor dolor, 

semper sed tempor vel, molestie eu nibh. Morbi vestibulum gravida 

turpis at convallis. Sed venenatis tincidunt mauris, in lacinia sapien porta 

vitae. Donec in turpis ligula, eu mattis mi. Aenean a lectus velit, in 

euismod sem. Cras vel erat quam, et mollis mi. Aenean laoreet convallis 

ipsum eu vulputate. Mauris lorem odio, bibendum ut fermentum a, 

faucibus eget metus. 

Proin feugiat magna ac purus mattis auctor. Phasellus euismod faucibus 

tellus at iaculis. Sed convallis convallis quam ultricies vulputate. 

Vestibulum porttitor quam at lorem consequat tempus. In porta odio ac 

mi scelerisque a cursus dolor accumsan. Donec luctus, orci at consequat 

lacinia, mi risus pharetra mi, non tincidunt est velit at nunc. 

Pellentesque habitant morbi tristique senectus et netus et malesuada 

fames ac turpis egestas. Cras quis odio metus. 

DUMMY REPORT 



Lorem ipsum dolor sit amet, consectetur adipiscing elit. In tortor dolor, 

semper sed tempor vel, molestie eu nibh. Morbi vestibulum gravida 

turpis at convallis. Sed venenatis tincidunt mauris, in lacinia sapien porta 

vitae. Donec in turpis ligula, eu mattis mi. Aenean a lectus velit, in 

euismod sem. Cras vel erat quam, et mollis mi. Aenean laoreet convallis 

ipsum eu vulputate. Mauris lorem odio, bibendum ut fermentum a, 


Peter Warman 

CEO 


peter@newzoo.com 

+31 (0)20 6635816 

Proin feugiat magna ac purus mattis auctor. Phasellus euismod faucibus 

tellus at iaculis. Sed convallis convallis quam ultricies vulputate. 

Vestibulum porttitor quam at lorem consequat tempus. In porta odio ac 

mi scelerisque a cursus dolor accumsan. Donec luctus, orci at consequat 


Pellentesque habitant morbi tristique senectus et netus et malesuada 

fames ac turpis egestas. Cras quis odio metus. 




Market developments 

Brief overview of the market 

Lorem ipsum dolor sit amet, consectetur adipiscing elit. In tortor dolor, semper sed tempor vel, molestie eu 

nibh. Morbi vestibulum gravida turpis at convallis. Sed venenatis tincidunt mauris, in lacinia sapien porta vitae. 

Donec in turpis ligula, eu mattis mi. Aenean a lectus velit, in euismod sem. Cras vel erat quam, et mollis mi. 

Aenean laoreet convallis ipsum eu vulputate. Mauris lorem odio, bibendum ut fermentum a, faucibus eget 

metus. 

Proin feugiat magna ac purus mattis auctor. Phasellus euismod faucibus tellus at iaculis. Sed convallis convallis 

quam ultricies vulputate. Vestibulum porttitor quam at lorem consequat tempus. In porta odio ac mi scelerisque 

a cursus dolor accumsan. Donec luctus, orci at consequat lacinia, mi risus pharetra mi, non tincidunt est velit at 

nunc. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Cras quis 

odio metus. 

Key trends 

DUMMY REPORT 



Lorem ipsum dolor sit amet, consectetur adipiscing elit. In tortor dolor, semper sed tempor vel, molestie eu nibh. 

Morbi vestibulum gravida turpis at convallis. Sed venenatis tincidunt mauris, in lacinia sapien porta vitae. Donec in 

turpis ligula, eu mattis mi. Aenean a lectus velit, in euismod sem. Cras vel erat quam, et mollis mi. Aenean laoreet 

convallis ipsum eu vulputate. Mauris lorem odio, bibendum ut fermentum a, faucibus eget metus. 

Proin feugiat magna ac purus mattis auctor. Phasellus euismod faucibus tellus at iaculis. Sed convallis convallis 

quam ultricies vulputate. Vestibulum porttitor quam at lorem consequat tempus. In porta odio ac mi scelerisque a 

cursus dolor accumsan. Donec luctus, orci at consequat lacinia, mi risus pharetra mi, non tincidunt est velit at nunc. 

Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Cras quis odio 

metus. 

Newzoo Data Explorer 

Newzoo provides clients access to the full dataset 

on 200+ topics via a new interactive tool that 

allows you to zoom in on specific segments, 

benchmark countries or sub-groups, easily create 

custom graphs and tables and export these directly 

to powerpoint and excel. 

www.newzoo.com/dataexplorer 




A new market segmentation 

4 Screens 

Lorem ipsum dolor sit amet, consectetur 

adipiscing elit. In tortor dolor, semper sed 

tempor vel, molestie eu nibh. Morbi 

vestibulum gravida turpis at convallis. Sed 

venenatis tincidunt mauris, in lacinia sapien 

porta vitae. Donec in turpis ligula, eu mattis 

mi. Aenean a lectus velit, in euismod sem. Cras 

vel erat quam, et mollis mi. Aenean laoreet 

convallis ipsum eu vulputate. Mauris lorem 

odio, bibendum ut fermentum a, faucibus 

eget metus. 

Proin feugiat magna ac purus mattis auctor. 

Phasellus euismod faucibus tellus at iaculis. 

Sed convallis convallis quam ultricies 

vulputate. Vestibulum porttitor quam at lorem 

consequat tempus. In porta odio ac mi 

scelerisque a cursus dolor accumsan. Donec 

luctus, orci at consequat lacinia, mi risus 

pharetra mi, non tincidunt est velit at nunc. 

Pellentesque habitant morbi tristique 

senectus et netus et malesuada fames ac 

turpis egestas. Cras quis odio metus. 

The Oracle speaking from the cloud 

DUMMY REPORT 

















eget metus. 






















eget metus. 

DUMMY REPORT 


















Lorem ipsum dolor sit amet, consectetur adipiscing elit. In 

tortor dolor, semper sed tempor vel, molestie eu nibh. 

Morbi vestibulum gravida turpis at convallis. Sed venenatis 

tincidunt mauris, in lacinia sapien porta vitae. Donec in 

turpis ligula, eu mattis mi. Aenean a lectus velit, in 

euismod sem. Cras vel erat quam, et mollis mi. Aenean 

laoreet convallis ipsum eu vulputate. Mauris lorem odio, 

bibendum ut fermentum a, faucibus eget metus. 

Proin feugiat magna ac purus mattis auctor. Phasellus 

euismod faucibus tellus at iaculis. Sed convallis convallis 

quam ultricies vulputate. Vestibulum porttitor quam at 

lorem consequat tempus. In porta odio ac mi scelerisque a 

cursus dolor accumsan. Donec luctus, orci at consequat 

lacinia, mi risus pharetra mi, non tincidunt est velit at 

nunc. Pellentesque habitant morbi tristique senectus et 

netus et malesuada fames ac turpis egestas. Cras quis odio 

metus. 

DUMMY REPORT 







Lorem ipsum dolor sit amet, consectetur adipiscing elit. In tortor 

dolor, semper sed tempor vel, molestie eu nibh. Morbi vestibulum 

gravida turpis at convallis. Sed venenatis tincidunt mauris, in lacinia 

sapien porta vitae. Donec in turpis ligula, eu mattis mi. Aenean a 

lectus velit, in euismod sem. Cras vel erat quam, et mollis mi. 

Aenean laoreet convallis ipsum eu vulputate. Mauris lorem odio, 


Proin feugiat magna ac purus mattis auctor. Phasellus euismod 

faucibus tellus at iaculis. Sed convallis convallis quam ultricies 

vulputate. Vestibulum porttitor quam at lorem consequat tempus. 

In porta odio ac mi scelerisque a cursus dolor accumsan. Donec 

luctus, orci at consequat lacinia, mi risus pharetra mi, non tincidunt 

est velit at nunc. Pellentesque habitant morbi tristique senectus et 

netus et malesuada fames ac turpis egestas. Cras quis odio metus. 

DUMMY REPORT 






International overview 

Key 2012 forecast data 

Brief overview of the most 

important data. 

DUMMY REPORT 



$ 1bn 

2012 

£ 1 bn 


€1 bn 


€ 1 bn 


Platforms 

PC/Mac download 

PC/Mac boxed 

Console games 

Mobile devices 

MMO games 

Game portals 

Social networks 

100 m players 

100 m players 

100 m players 

100 m players 

100 m payers 

100m payers 

100 m payers 

100 m payers 

$ 1 /month 

£ 1 /month 

€ 1 /month 

€ 1 /month 





€ 1bn 

€ 1 bn 

$ 1 bn 

$ 1 bn 

100 m players 

100 m players 

100 m players 

100 m players 

100 m payers 

100 m payers 

100 m payers 

100 m payers 

€ 1 /month 

€ 1 /month 

$ 1 /month 

$ 1 /month 




USA | Key stats & insights 

Looking Back 

Overview of the market. 







mi. Aenean a lectus velit, in euismod sem. 

Cras vel erat quam, et mollis mi. Aenean 

laoreet convallis ipsum eu vulputate. 

Mauris lorem odio, bibendum ut 

fermentum a, faucibus eget metus. 

Trends and Predictions for 

the coming years 

Lorem ipsum dolor sit amet, 

14% 

consectetur adipiscing elit. In tortor 

dolor, semper sed tempor vel, molestie 

eu nibh. Morbi vestibulum gravida 

turpis at 

3% 

6% 

2% Console 

shares (2012) 

DLC: 

30% 

Pre-owned: 

40% 

New boxed: 

30% 

9% 

2012 estimates 

Players 

(m) 

Payers 

(m) 

Avg. monthly 

spent per payer 

Total 

revenues 

PC/Mac downloads 100,0 100,0 $ 1,00 100 

PC/Mac boxed 100,0 100,0 $ 1,00 100 

Consoles 100,0 100,0 $ 1,00 100 

Mobile devices 100,0 100,0 $ 1,00 100 

MMOs 15% 100,0 100,0 $ 1,00 100 

Casual websites 100,0 100,0 $ 1,00 100 

Social networks 100,0 100,0 $ 1,00 100 

50% 

DUMMY REPORT 

PC/Mac Downloads PC/Mac Boxed Consoles Mobile MMOs Game portals Social networks 






| Key stats & insights 

The following countries will also have their own key stats and 

insights page in the games market revenue report: 

DUMMY REPORT 




Prefered online payment methods 

DUMMY REPORT 






Prefered payment method | online games 

Preferred payment method online games 

Overview of the popularity 

of the various payment 

methods for online games 

DUMMY REPORT 






Prefered payment method | online games 

Preferred payment method online games 

Overview of the popularity 

of the various payment 

methods for online games 

DUMMY REPORT 




Players and payers per platform 2009 - 2013 

DUMMY REPORT 






Console games | Players & Payers 

Overview of the console games 

market 



Morbi vestibulum gravida turpis at convallis. Sed 

venenatis tincidunt mauris, in lacinia sapien porta vitae. 

DUMMY REPORT 

Donec in turpis ligula, eu mattis mi. Aenean a lectus velit, 

in euismod sem. Cras vel erat quam, et mollis mi. Aenean 













metus. 

© Newzoo 2012 

DUMMY - CONFIDENTIAL REPORT – BUY – FOR THE CLIENT FULL INTERNAL REPORT USE AT NEWZOO.COM ONLY - 

15 20



PC/Mac boxed | Players & Payers 

Overview of the PC/MAC boxed 

games market 





DUMMY REPORT 















metus. 

© Newzoo 2012 

DUMMY - CONFIDENTIAL REPORT – BUY – FOR THE CLIENT FULL INTERNAL REPORT USE AT NEWZOO.COM ONLY - 

16 21



PC/Mac download| Players & Payers 

Overview of the PC/MAC 

downloaded games market 





DUMMY REPORT 














netus et malesuada fames ac turpis egestas. Cras quis 

odio metus. 




Mobile| Players & Payers 

Overview of the mobile devices 

market 


tortor dolor, semper sed tempor vel, molestie eu nibh. Morbi 

vestibulum gravida turpis at convallis. Sed venenatis 

tincidunt mauris, in lacinia sapien porta vitae. Donec in turpis 

DUMMY REPORT 

ligula, eu mattis mi. Aenean a lectus velit, in euismod sem. 

Cras vel erat quam, et mollis mi. Aenean laoreet convallis 

ipsum eu vulputate. Mauris lorem odio, bibendum ut 

fermentum a, faucibus eget metus. 





quam ultricies vulputate. Vestibulum porttitor quam at lorem 

consequat tempus. In porta odio ac mi scelerisque a cursus 

dolor accumsan. Donec luctus, orci at consequat lacinia, mi 

risus pharetra mi, non tincidunt est velit at nunc. 

Pellentesque habitant morbi tristique senectus et netus et 

malesuada fames ac turpis egestas. Cras quis odio metus. 




Casual websites | Players & Payers 

Overview of the casual game 

websites market 





DUMMY REPORT 

turpis ligula, eu mattis mi. Aenean a lectus velit, in 

euismod sem. Cras vel erat quam, et mollis mi. Aenean 













metus. 




MMOs | Players & Payers 

Overview of the MMO market 





turpis ligula, eu mattis mi. Aenean a lectus velit, in euismod 

DUMMY REPORT 

sem. Cras vel erat quam, et mollis mi. Aenean laoreet 

convallis ipsum eu vulputate. Mauris lorem odio, bibendum 

ut fermentum a, faucibus eget metus. 














Social| Players & Payers 

Overview of the Social gamers 

market 


tortor dolor, semper sed tempor vel, molestie eu nibh. Morbi 

vestibulum gravida turpis at convallis. Sed venenatis tincidunt 

mauris, in lacinia sapien porta vitae. Donec in turpis ligula, eu 

DUMMY REPORT 

mattis mi. Aenean a lectus velit, in euismod sem. Cras vel 

erat quam, et mollis mi. Aenean laoreet convallis ipsum eu 

vulputate. Mauris lorem odio, bibendum ut fermentum a, 






quam ultricies vulputate. Vestibulum porttitor quam at lorem 

consequat tempus. In porta odio ac mi scelerisque a cursus 

dolor accumsan. Donec luctus, orci at consequat lacinia, mi 

risus pharetra mi, non tincidunt est velit at nunc. 




Appendix I 

Spending Stats per country 2009 - 2013 

DUMMY REPORT 






US | Spending Stats 

DUMMY REPORT 






UK | Spending Stats 

The following countries will also have their own spending 

stats page in the games market revenue report: 

DUMMY REPORT 




Appendix II 

Definitions & methodology 

Full topic list of 2012 National Gamers Surveys 

DUMMY REPORT 






Definitions & Methodology 

© Newzoo 2011 

Primary Consumer Research & Validation 

For the fourth year running, Newzoo has performed 

simultaneous surveys in multiple countries across all platforms 

and business models. The data is representative of each 

countries’ population aged 10 to 65 (with internet access). 

Before the data is published it is validated and benchmarked 

with other sources as well as clients. Newzoo publishes three 

reports a year but the main business is providing access to the 

full data and making this actionable for each client. 

Newzoo Data Explorer 

Newzoo provides clients access to the data 

via a new interactive tool that allows you to 

zoom in on specific segments, benchmark 

countries or sub-groups, easily create 

custom graphs and tables and export these 

directly to powerpoint and excel. 

www.newzoo.com/dataexplorer 

2012: 10 countries involved, other countries at request 

Brazil Poland Turkey USA UK Germany France Spain Netherlands Belgium 

Newzoo’s Approach 

We gather data by setting up surveys and performing field research 

within large independent panels, offered by leading global consumer 

panel providers. Respondents are selected carefully and are 

representative for each nation, in terms of geography, education income, 

age, gender etc. This ensures we can translate our survey results into 

absolute nation-wide figures, crucial for our clients. At the heart of our 

approach are five key starting points: 

People. People are the starting point. They drive changes in time and 

money spent. Analysis of sales revenues is not enough. People play. 

People buy. 

Cross-platform. We need perspective. Our surveys always include all 

main game platforms and genres to get the total picture and monitor 

overlap and shifts. 

International. The games industry is extremely international. We 

facilitate benchmarking of different territories by simultaneously 

surveying multiple countries. 

Hottest topics. You need to be an active player in this industry to 

know what data is needed next. That is why we invest in events, 

network on a global scale (e.g. our B2B portal gamesindustry.com) 

and involve clients in our product development. 

Actionable data. Our data can be used for PR, Marketing, Sales, 

Product Development and Strategic purposes. For our clients, the 

enormous amount of data needs to be reliable and easy to access 

and use. 

Our international clients include SEGA, Konami, Ubisoft, Incomm, 

Microsoft, Global Collect, GameHouse, Kabam, RTL Group, Blizzard, EA, 

ProSieben, SpilGames. 40% EU-based, 40% US, 15% Asia, 5% LATAM. 

Definitions 

Online “casual” games on game websites. These are games played on 

or downloaded from casual game websites including premium 

versions of games, downloaded from such sites (but not social 

networks such as Facebook). 

Games on social networks. Social networks such as Facebook, Google 

Plus. 

Games on a mobile devices. This includes all mobile (smart) phones, 

iPod Touch, iPad or tablet (but not handheld consoles) 

MMO games. Massive Multiplayer Online (Role Playing) Games, often 

referred to as MMOs or MMORPGs (e.g. World of Warcraft, Dofus, 

SWTOR, League of Legends) and Virtual Worlds. 

Games on a (portable) game console. This includes Xbox, Xbox360, 

PlayStation 1/2/3, Wii, (3)DS(i), PSP, PS Vita as well as older consoles. 

Boxed PC or Mac games. These are games on a CD or DVD (boxed 

product) that you install on your PC, laptop or Mac before playing. 

Downloaded PC or Mac games. These are games that you download 

and install on your PC, laptop or Mac before playing (excluding MMO 

game downloads and premium “casual” games from casual game 

websites) 

Newzoo fully realizes that boundaries between platforms and genres are 

becoming blurry. In 2012 Newzoo will announce a new cross-screen 

segmentation. 

Survey Methodology 

Online survey performed in US, UK, DE, FR, PL, TR, NL and BE in 

March 2012. BR, ES and a third country in September 2012. 

In total more than 22,500 “invitation only” respondents 

Sample size per country approx. 2,000 respondents. 3,000 for US 

Methodology: Computer Assisted Web Interviewing (CAWI) 

Target group: Consumers, 10-65, quotas on age groups (16-50 for TR) 

Respondent selection on age, gender, education, income and region. 

Survey was sent out NatRep. 

Sample source and field work execution: Survey Sampling 

International Inc. 

Results representative for the total online population 10 to 65 years 

old. 

Estimated margin of error 2-3%, with 95% confidence interval and 

using full sample. 

Draft questionnaire reviewed by launch clients. 

Launch clients could add a question. Not change questions. 

All surveys translated in local language and checked by local games 

industry professionals. 

Questionnaire length: max. 25 minutes, average length per 

respondent 10-12 minutes. 

Data Extrapolation and Validation 

To arrive at projected absolute population numbers (e.g. number of 

gamers on a specific platform) as shown in our Data Explorer, the 

survey results were multiplied with the “internet population” for 

each individual age /gender group. These figures were derived from 

national consensus data. 

Before publication of any data, Newzoo also performs validation 

checks in various ways: 

Validation questions. The surveys always include several questions 

posed to all respondents on topics that have reliable public data, e.g. 

TV channels, use of individual social networks. 

Client check. The extrapolated survey results are compared with 

actuals from our clients, e.g. specific game portal visitors, revenues, 

franchise popularity. 

Market data check. Newzoo maintains a dbase of published market 

figures from alternative sources, e.g. NPD, Screen Digest, DFC, 

GameVision Europe, Nielsen. 

Business data check. Newzoo frequently assists VCs and companies 

seeking investment. This insight into actual revenues and company 

data is used as a reality check. 

Emerging markets 

The starting point for emerging game markets such as Turkey and 

Poland is the active internet population. 

For Poland for instance there are 38.4M inhabitants, 23.8M people 

with access to internet and 18.1M active internet users. 

Our surveys are set up to be representative of the active internet 

population. 

© Newzoo 2012 DUMMY REPORT – BUY THE FULL REPORT AT NEWZOO.COM 26 

tbd



Full 2012 topic list 

© Newzoo 2011 

In-depth analysis 

The data in this report is based on analyses of a limited number of 

datapoints from our total database including over 200 topics per 

country listed below. Our full data access clients use our online tool to 

perform complex cross-platform analyses as well as export graphs at 

the click of a button. Main uses include: 

Strategy: Market sizing, Business plans, Investor pitches, Country 

roll-out, Competitor analysis 

Marketing: Profiling prospects, Payers versus Players, Partner 

sourcing 

Product Development: Feature preferences, Bizz models, 

Platform selection 

Sales: Payment methods, Bizz models 

PR: Whitepapers, Client Relations, Product PR 

Full access is priced at €4,000 per country. Multi-country packages are 

also available at lower rates per country. For more information, check 

out www.newzoo.com/2012 or contact us directly for a live demo. 

2012 National Gamers Survey Topics 

Gender 

Age 

Education 

Income 

Work situation 

Home situation 

Time spent reading newspapers and magazine (print) 

Time spent listining radio 

Time spent watching TV 

Time spent visiting social networks 

Time spent using internet/email (not social networks) 

Which social networks do you actively use 

Hobbies and general interests 

Brand main mobile phone 

Mobile service provider 

Active use of iPad 

Active use of Amazon Kindle Fire 

Active use of Samsung Galaxy Tab 

Active use of Other tablet computer 

Active use of iPod Touch 

Share of time spend on tablet on playing games 

Share of time spend on tablet on browsing websites 

Share of time spend on tablet on reading news 

Share of time spend on tablet on emailing 

Share of time spend on tablet on social networks 

Connectivity of TV to the internet (directly) 

Connectivity of TV to the internet (indirectly via console, set-top box, Blue Ray/DVD 

player, Apple TV 

TV Channels watched 

Portals/websites visited (Youtube.com, Google.com, Yahoo.com, Amazon.com etc) 

Do you play (video) games on a computer, console or mobile device 

Play frequency - casual game sites 

Play frequency - social networks games 

Play frequency - mobile games (incl iPodTouch or iPad) 

Play frequency - MMOs 

Play frequency - game consoles 

Play frequency – PC or Mac games (boxed or download) 

Time spent per week on all platforms above 

Money spent per month on all platforms above 

Casual game sites: spending on premium version of a game 

Casual game sites: spending on functional virtual goods 

Casual game sites: spending on decorative virtual goods 

Casual game sites: spending on extensions or extra levels in a game 

Casual game sites: spending on skill-based or casino-style games to win prizes 

Casual game sites: spending on special advantages/benefits 

Casual game sites: spending on consumables 

Casual game sites: spending on subscriptions 

Social network games: spending on … (same as above) 

Mobile games: spending on … (same as above) 

MMOs: spending on … (same as above) 

Newzoo Data 

Explorer 

Number of annual or monthly subscriptions for playing games 

Casual game sites: payment methods used 

Social network games: payment methods used 

MMOs: payment methods used 

Playing the top franchises (e.g. Angry Birds, FIFA, Bejeweled, League of Legends, 

FarmVille, Call of Duty, Sims, World of Tanks) 

Casual game sites: payment methods used 

Cross platform playing of the top franchises (e.g. Angry Birds, FIFA, Bejeweled, League 

of Legends, FarmVille, Call of Duty, Sims, World of Tanks) 

Favorite game genres on casual game sites 

Favorite genres on social networks 

Favorite genres on mobile devices 

Favorite genres on game consoles 

Favorite genres PC or Mac games 

Popularity "F2P" games among all MMO players 

Popularity "P2P" games among all MMO players 

Spending money in-game with "F2P" MMOs 

Spending money in-game with "P2P" MMOs 

Browser-based vs. client-based MMOs 

Number of MMO games played in past 6 months 

Play frequency type of MMO 

Play frequency MMO genres 

Play frequency MMO graphic style (e.g. 2D side scrolling, 2.5D, 3D) 

Game sites played on in the past 12 months 

Most regularly played game sites 

Social Networks on which games are played 

Social Network as main online game destination 

Share of time spend on social networks that is spend on games 

Number of different games tried on social networks 

Number of different games played on social networks 

Playing the top social franchises or games (e.g. FarmVille, CityVille, Words with Friends, 

MafiaWars, The Simms Social, Ravenwoord Fair) 

Brand awareness of the top social game developers (e.g. Zynga, PopCap, Wooga, 

Playfish, Spil Games, King.com) 

Mobile devices on which mobile games are played 

Mobile game spending spread over devices 

Share of mobile game spending spend on upfront fees 

Popularity of pre-installed games on mobile device 

Popularity of browser games on mobile device 

Popularity of App store games on mibile device 

Popularity of download mobile games (via PC/Mac) 

Popularity of download mobile games (via mobile web browser) 

Popularity of download mobile games (via text message code) 

Triggers to download game on mobile device 

App stores used to download games 

Statements on role of mobile gaming amongst other platforms 

Number of mobile games played per month 

Number of mobile games downloaded per month 

Number of mobile games bought per month 

Share of PC or Mac games budget spend on boxed vs. downloaded games 

Console used 

Console owned 

Own or play top franchises (e.g. FIFA, Battlefield, Mario, Assassins Creed, Call of Duty) 

Frequency of downloading games from Steam 

Frequency of downloading games from Origin 

Frequency of downloading games from other sites/apps 

Frequency of downloading games from publishers webshops 

Frequency of downloading games from specific game sites 

Frequency of downloading games from filesharing software 

Frequency buying PC/console games physically abroad 

Frequency buying PC/console games online from abroad 

Share of secondhand PC/console games in total spend 

Share of downloaded PC/console games in total spend 

Contact 

Peter Warman 

CEO 


peter@newzoo.com 

+31 (0)20 6635816 


Version 1.0, May 2012 



Based on analysis of data from the 

2009, 2010, 2011 and 2012 National Gamers Surveys in 

US UK Germany France Netherlands Belgium 

Includes 2012 estimates for 

DUMMY REPORT 

Poland 

Turkey 



Strictly confidential 

For internal use only 

Public distribution and publication prohibited 


info@newzoo.com 

+31 (0)20 6635816 

www.newzoo.com

2012 Games Market Revenue Report - Newzoo

Create successful ePaper yourself

Delete template?

Save as template?