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All About<br />
STORY AND PHOTOS COMPLIMENTS OF S&S CYCLE<br />
An Introduction to a Name We Know<br />
Who are these S&S guys, anyway<br />
George J. Smith (left) and Stanly Stankos (right) founded S&S <strong>Cycle</strong> in 1958, in Blue Island, IL. S&S originally<br />
stood for Smith & Stankos.<br />
As the first of a series of articles<br />
from S&S <strong>Cycle</strong>, it’s a good idea to<br />
start at the beginning then move<br />
forward. That’s because even though S&S<br />
has been in business for over 50 years,<br />
there are still a lot of Harley riders who<br />
don’t know who we are. This is especially<br />
true of folks who are new to motorcycling<br />
or just new to the Harley scene. This is<br />
partly due to the fact that S&S occupies<br />
somewhat of a niche market, and not<br />
everyone is in the market for what we sell.<br />
See, S&S is in the business of making<br />
Harley-Davidson motorcycles go faster,<br />
and let’s face it, not everybody is into that.<br />
First of all you’d have to own a Harley, and<br />
secondly you’d have to like to go fast. Believe<br />
it or not, there are a goodly number<br />
of Harley owners who are satisfied with<br />
their stock machines. The intrinsic coolness<br />
of the brand, its styling, and the<br />
image are enough for them. But there’s<br />
another segment of the population, usually<br />
more experienced riders, who do want to<br />
go fast. Those are S&S customers, or at<br />
least our potential customers.<br />
Sometimes members of the first group<br />
are converted to the second group when,<br />
let’s say, a Geo Metro strolls past their<br />
loaded bagger on the freeway. Wow,<br />
that’ll get their attention!<br />
S&S was founded in Blue Island, Illinois,<br />
a suburb of Chicago, in 1958 by George J.<br />
Smith and his friend and riding buddy Stanly<br />
Stankos. That’s where the S&S originally<br />
came from: Smith and Stankos. Stanly had<br />
another business that he needed to focus<br />
on, so he sold his interest in S&S to<br />
George and his wife Marjorie about a year<br />
later. George and Marge were both riders<br />
so they had a feel for what was needed in<br />
the market—since they were part of that<br />
market themselves. That’s something that<br />
remains true today: most of the people at<br />
S&S who develop and sell the products are,<br />
in fact, riders, and they dig speed.<br />
The question is sometimes asked, “How<br />
does S&S come up with product ideas”<br />
The first product S&S <strong>Cycle</strong> produced was<br />
In this 1952 photograph George J. Smith points to one of the two carbs on his killer Knuck, Tramp. This<br />
was an early solution to high performance fuel delivery problems.<br />
70 IronWorks January/February 2012
George's wife Marge was also a rider. She not only managed the office,<br />
but worked in the shop too. Mechanically adept, she was able to handle<br />
most technical phone calls as well.<br />
a solid lifter conversion kit that included<br />
lightweight aluminum pushrods. The reason<br />
a pushrod kit was the first S&S product<br />
was that the valve train in the Harley engines<br />
of the day was pretty wimpy. It was<br />
one of the major impediments to going<br />
faster. It doesn’t matter what other performance<br />
enhancements you have going for<br />
you, if your valves float, you’re engine will<br />
flat-line. Solid lifters solved that problem.<br />
How many hot rod Pans or Shovels do you<br />
know of that aren’t running solid lifters<br />
Once that hurdle was cleared, the next<br />
weak link in the chain was carburetion. An<br />
engine needs more air to rev and make<br />
power. George already had a solution for<br />
that. He’d been running dual carbs on his<br />
race bikes for years, so he made dual carb<br />
heads for Pans commercially available on<br />
an exchange basis. Because those heads<br />
were so labor-intensive, only about 50 sets<br />
of them were made. That led to the development<br />
of a much simpler solution in<br />
1966: the now legendary S&S carburetors.<br />
Can you see a pattern developing here<br />
Find the weak link and fix it. S&S still looks<br />
for what’s needed in the market and that’s<br />
where a lot of our product ideas come<br />
from. Back in 1994, S&S offered a complete<br />
engine, which was quickly embraced<br />
This lathe was a sizable investment for the Smiths, but it<br />
was needed to manufacture the long stroke flywheels<br />
which are the heart of an S&S stroker kit.<br />
by the emerging custom OE market. In the<br />
late 1990’s S&S introduced the 4” bore<br />
engines because we knew that the guys<br />
twisting the throttle wanted bigger motors.<br />
In the early part of this century, we<br />
introduced 4 1 ⁄8” bore engines, because<br />
their lust for power had not been satisfied.<br />
The S&S gear drive<br />
cams for Twin Cam 88<br />
engines are another<br />
good example of fixing<br />
a weak link.<br />
In more recent years<br />
the economic climate<br />
dictated a different mix<br />
of products. Far fewer<br />
people could afford to<br />
build bikes from the<br />
frame up, so more and<br />
more riders were hotrodding<br />
stock bikes<br />
they already owned.<br />
That was reflected in<br />
the S&S “Teach an old<br />
hog new tricks” advertising<br />
campaign in<br />
2009. The economic<br />
climate also contributed<br />
to the current<br />
S&S 4-Step Performance<br />
Program, which<br />
allows a rider to get instant<br />
gratification by installing an air cleaner<br />
and slip-on mufflers. He or she can<br />
then make more performance improvements<br />
as the money is available. Make no<br />
mistake, we still sell engines, but we’ve expanded<br />
our line of more affordable products<br />
that allow just about everyone to play.<br />
IronWorks January/February 2012<br />
Reader Service No. 37<br />
71
IronMart<br />
SPECIAL ADVERTISING SECTION<br />
This late 1960’s photo shows company founder<br />
George J. Smith assembling early S&S carburetors,<br />
a much more practical fuel delivery system<br />
than the two-carb heads.<br />
But a more affordable line of products<br />
does not mean lower quality! It’s just that<br />
it’s easier to fit a set of mufflers and an<br />
air cleaner into your budget than it is to<br />
write out the check for a complete engine.<br />
We use American foundries and forging<br />
houses to produce our raw materials, and<br />
employ American vendors for other products<br />
every time we can. Starting with the<br />
best stuff we can get, we do the machining<br />
and assembly in-house. That way we<br />
can keep tabs on quality control. That’s a<br />
pretty good recipe for great products, but<br />
there’s still more to it.<br />
Some people say, “The road to hell is<br />
paved with good intentions,” and so it is<br />
with product development. Even with great<br />
ideas, sophisticated design software, and<br />
skilled engineers, things can go wrong.<br />
Sometimes spectacularly! That’s why we<br />
do extensive testing on even the simplest<br />
of parts. If something is going to fail,<br />
break, or cause trouble, we’d rather find<br />
that out in our testing program than in a<br />
phone call from a customer. The S&S logo<br />
contains the words “Proven Performance”<br />
and that pretty much sums it up.<br />
Next time, more on the testing<br />
program. IW<br />
*RESOURCE<br />
S&S <strong>Cycle</strong> Inc.<br />
www.sscycle.com<br />
72 IronWorks January/February 2012