FINANCIAL CLEARING: - Syniverse Technologies

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S Y N I V E R S E F O C U S
C U S T O M E R C O N N E C T I O N
Building local relationships is a key goal of CALA organization
Syniverse enters fourth year of providing key services
to Telefónica Moviles Argentina
CALA TEAM
Syniverse named Giorgio Miano as its inaugural
vice president for the Caribbean and Latin
America (CALA) region this past June. Giorgio
immediately established a regional headquarters office
in Buenos Aires and began expanding his team
throughout the region.
“Syniverse has been operating in CALA
for more than 15 years and has built an excellent
reputation for its critical CDMA- and GSM-based
services,” he said. “Today we are in a better position
than ever before to provide industry-leading
solutions that will allow CALA’s operators to both
realize operating efficiencies and offer new, revenue-
for maintaining and growing Syniverse’s business for
most of South America.
“I’m very excited about what is happening here,”
he said. “Over the last few years, the market has
become increasingly sophisticated, and the number of
mobile subscribers has skyrocketed.”
As someone who has been working in CALA
for close to eight years, Daniel said the new in-region
focus on customer service is a positive step – for both
the operators and for Syniverse.
“A local presence allows us to have a new kind of
relationship with customers and prospects,” he said.
“And we plan to do more than just build up our sales
When Telefónica Moviles Argentina
(Movistar), the mobile operator for the
Telefónica Group in Argentina, needs a service
provider, it looks at a number of characteristics.
“Technical expertise, of course, is extremely
important, but we also evaluate other criteria,”
said Cristian Paludi, roaming manager for Telefónica
Moviles Argentina. “It’s imperative that
the solutions we put in place and the companies
providing those solutions do two things: First, they
must assist us in supplying superior service to our
subscribers; second, they must make it easier for us
to operate in what is a very complicated industry
tor in Argentina, one other crucial element his
company requires in a service provider is excellent
customer service.
“Our first priority is our subscribers,” he said.
“Retaining our first-rate reputation with them
depends on our
ability to respond
to requests and
problems in a
timely manner.
Syniverse has
already shown it
has the experi-
Caribbean &
Latin America
generating services to their subscribers.”
Syniverse is actively implementing its global
strategy to have local presence in key markets to
better focus on customer needs and customer
team. We also will incrementally add in-region support
and development capabilities.”
The team in CALA has continued to expand,
with more people joining the group early this year.
today. We can always count on Syniverse for both.”
“It’s imperative that the solutions
we put in place...assist us in
With more
than 13 million
subscrib-
ence and capability
to help
manage a vital
part of Telefónica
La Recoleta, Buenos Aires, Argentina
Giorgio Miano
VP, CALA
service. The company, which
experienced double digit growth
in CALA over the last two years,
already serves about 30 mobile
operators throughout the region.
“Living and working close
to our customers gives us the ability to better
understand their specific business issues. This
“Living and working
close to our customers
gives us the ability to
better understand their
specific business issues.”
And in addition to its new Buenos
Aires regional headquarters, Syniverse
is currently setting up an office in
Mexico and has already established
one in Sao Paulo, Brazil, with Marcio
Kanamaru as director of sales.
Marcio, who has extensive experience in the telecommunications
market in Latin America, especially
supplying superior service to our
subscribers [and] make it easier
for us to operate in what is a very
complicated industry today.”
Cristian Paludi
Roaming Manager
Telefónica Moviles Argentina
ers, Telefónica
Moviles
Argentina
has been a
Syniverse
customer for
almost four
years. In fact,
Group’s business in Latin America, and we trust
them to continue to take care of strategically important
parts of our business, such as data clearing
and fraud detection.”
Giorgio Miano, who is based in Buenos Aires
and is vice president for Syniverse’s Caribbean and
Latin America (CALA) region, said he is extremely
pleased with the relationship Syniverse has built
insight helps ensure our new offerings and service
in Brazil, said the potential for growth in the Brazilian
the company recently extended its contract for
with Telefónica Moviles Argentina as well as nine
enhancements will meet their needs,” said Giorgio,
telecommunications sector is tremendous.
Syniverse to provide GSM roaming data clearing
other Telefónica Group mobile service providers
who previously served as regional sales director for
“I believe one of my most important responsi-
and settlement services for an additional four years,
in Latin America.
Syniverse’s EMEA region. “The operators in the
bilities is to ensure the requirements of our customers
and decided it will implement Syniverse DataNet
“Movistar wants to be able to continue
region see our local presence as a demonstration of
in Brazil are heard,” he said. “Syniverse has always
to meet the GSM Association’s October 2008
growing its customer base and provide advanced
our commitment to them.”
been about providing leadership in customer service.
deadline for the new Near Real Time Roaming
services to its subscribers,” he said. “When they
Daniel Santana, a veteran Syniverse team
A local office most definitely increases our ability to
Data Exchange (NRTRDE) standard.
outsource their services to us, they are able to
member who lives in Buenos Aires, is responsible
be there for the mobile operator.” J
Cristian said that as a leading mobile opera-
focus completely on their business objectives.” J