BRAINPORT DEVELOPMENT NV - DAIR Project
BRAINPORT DEVELOPMENT NV - DAIR Project
BRAINPORT DEVELOPMENT NV - DAIR Project
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A well connected green<br />
and innovative Brainport Airport<br />
The innovation aspect<br />
7 November 2012<br />
Jan Roggeband
Airport<br />
Eindhoven Airport in the context<br />
of North West Eindhoven
A green airport AND<br />
sustainable surface accessibility<br />
1<br />
2<br />
Connections to<br />
1 - Highway<br />
2 - New train station<br />
3 - City centrestation<br />
4 - Other campuses<br />
and residential areas<br />
Airport<br />
3<br />
4
5<br />
North West Eindhoven.<br />
A complex area with five<br />
major changes to be expected<br />
4<br />
Airport<br />
1<br />
3<br />
2<br />
Five major changes:<br />
1 - Airport Growth<br />
2 - Better train<br />
connection<br />
3 - Campus for<br />
Brainport Industries<br />
4 - Brainport Avenue<br />
5 - Green corridor<br />
from city to open<br />
green space (het<br />
Groene Woud)
Brainport Avenue is larger<br />
than North West<br />
Eindhoven.<br />
www.brainportavenue.nl<br />
www.brainportavenue.nl/english-summary/
What are we talking about today<br />
• How we develop a strategy for<br />
attracting and deploying innovative project proposals<br />
from local clusters of business and education/research<br />
institutes<br />
• At first: for a greener airport (and its surface<br />
accessibility)<br />
• But also in scope: Brainport Avenue, new campus for<br />
Brainport Industries, and the green corridor to the city
Making of the strategy<br />
2011 2012 2013 2014 2015 2016 20xx<br />
New Campus for Brainport Industries<br />
Evaluation moment<br />
Alders table<br />
-----------------------Broadening contact with neighbouring projects<br />
--------------------Actively attracting project proposals of innovative clusters<br />
---------------Evaluation process of (unsolicited) proposals<br />
--------- First round consultation (about ambition, criteria and process)<br />
---- Definition of ‘Ambition and criteria’<br />
-- Nearby subjects: green airport, connection to new train station<br />
- Formation of ‘Coalition of the willing’=> Umbrella Group ‘Innovation’<br />
Accreditation Green Airport (=CO 2 neutral Eindhoven Airport)<br />
Continue to encourage other stakeholders also to turn (at least) green ( CO 2 neutral )<br />
Sustainable Surface Accessibility<br />
Brainport Avenue – creating C2C industrial areas adjacent to the A2 motorway and make visitors experience the high tech of ‘Brainport’<br />
Green Corridor (<strong>Project</strong>: Landelijk Strijp) - open green space from rural area to city centre
The (unsolicited)<br />
<strong>Project</strong> proposals portfolio
Process (Nov2012)
Ambition and criteria….<br />
- in general<br />
- on surface mobility<br />
- on energy<br />
Who formulates this ambition<br />
Eindhoven Airport<br />
Municipality of Eindhoven<br />
In general<br />
‘being in an area<br />
with a (high tech)<br />
Brainport<br />
experience’<br />
On surface mobility<br />
using a ‘smart<br />
integral mobility<br />
concept’ which is<br />
sustainable<br />
On energy<br />
‘all (new) functions are<br />
designed to use less energy,<br />
this is communicated to the<br />
public. The still needed<br />
energy is taken from ‘nearby’<br />
and renewable resources
But also…….<br />
What is innovation<br />
A new product/service<br />
Or a process Or both<br />
Source: www.scribd.com<br />
Product<br />
An Invention is not the same as Innovation!<br />
Process
What is ‘innovation’<br />
The top down view<br />
Science<br />
Research<br />
Knowledge<br />
(about how things work/<br />
proof of principle<br />
Valorisation<br />
(of<br />
knowledge)<br />
Making this knowledge applicable<br />
- making a proof of concept<br />
- making a prototype/demonstration model<br />
- tested / (safety) certificied product<br />
-validation of product/service<br />
in real life conditions<br />
- improvement production method/line<br />
- plan how to approach large market/upscaling<br />
- getting the first costumer(s)<br />
Development<br />
Innovation<br />
Applying<br />
Exploitation
Science<br />
Knowledge (mostly techniques)<br />
(about how things work/<br />
proof of principle<br />
Research<br />
What is ‘innovation’<br />
The top down and<br />
bottom up view<br />
Valorisation<br />
(of<br />
knowledge)<br />
Making this knowledge applicable<br />
- making a proof of concept<br />
- making a prototype/demonstration model<br />
- tested / (safety) certificied product<br />
-validation of product/service<br />
in real life conditions<br />
- improvement production method/line<br />
- plan how to approach large market/upscaling<br />
- getting the first customer(s)<br />
Development<br />
Innovation<br />
Experimental<br />
Design<br />
Landscape (EDL)<br />
Validation in<br />
real life<br />
(Living Lab)<br />
Applying<br />
Knowledge (mostly usage data)<br />
(about what is really needed, profitable and ecologically<br />
sustainable).<br />
Exploitation<br />
Customer<br />
satisfaction<br />
feedback
Research<br />
What is innovation<br />
(how we use it)<br />
Development<br />
Bringing a technologically tested product/service into real life<br />
Innovation<br />
This is: it is now necessery to validate the product/service under<br />
real life conditions (living lab). Getting feedback on the launching<br />
by first customers to (probably) improve the product, service,<br />
production lines, service logistics and market strategy in order to<br />
scale up.<br />
Exploitation
What is a Living Lab<br />
(setting in which validation of a tested<br />
product/service in real life conditions is structured)<br />
5- Local authorities – for cooperation and appropriate legal framework<br />
4-Group of designers/<br />
improvement thinkers<br />
3-Collectors and<br />
analysts of usage<br />
data<br />
1-User(s)<br />
2-Group of suppliers<br />
(of the new<br />
product/service)
Coming up,<br />
in relation to<br />
‘innovation’<br />
from local clusters<br />
• ‘what’, ‘how’ and ‘why’ tuning between stakeholders in<br />
relation to ‘a well connected green airport’ *)<br />
• getting solicited proposals from local innovative clusters<br />
• improvement of process<br />
• management of portfolio from local project clusters<br />
• tuning with the big five changes in North West Eindhoven,<br />
in relation to attracting supplementary (=local) innovative<br />
products and services *)<br />
*) continuous
A well connected green<br />
and innovative Brainport Airport<br />
Any Questions