BRAINPORT DEVELOPMENT NV - DAIR Project

A well connected green
and innovative Brainport Airport
The innovation aspect
7 November 2012
Jan Roggeband

Airport
Eindhoven Airport in the context
of North West Eindhoven

A green airport AND
sustainable surface accessibility
1
2
Connections to
1 - Highway
2 - New train station
3 - City centrestation
4 - Other campuses
and residential areas
Airport
3
4

5
North West Eindhoven.
A complex area with five
major changes to be expected
4
Airport
1
3
2
Five major changes:
1 - Airport Growth
2 - Better train
connection
3 - Campus for
Brainport Industries
4 - Brainport Avenue
5 - Green corridor
from city to open
green space (het
Groene Woud)

Brainport Avenue is larger
than North West
Eindhoven.
www.brainportavenue.nl
www.brainportavenue.nl/english-summary/

What are we talking about today
• How we develop a strategy for
attracting and deploying innovative project proposals
from local clusters of business and education/research
institutes
• At first: for a greener airport (and its surface
accessibility)
• But also in scope: Brainport Avenue, new campus for
Brainport Industries, and the green corridor to the city

Making of the strategy
2011 2012 2013 2014 2015 2016 20xx
New Campus for Brainport Industries
Evaluation moment
Alders table
-----------------------Broadening contact with neighbouring projects
--------------------Actively attracting project proposals of innovative clusters
---------------Evaluation process of (unsolicited) proposals
--------- First round consultation (about ambition, criteria and process)
---- Definition of ‘Ambition and criteria’
-- Nearby subjects: green airport, connection to new train station
- Formation of ‘Coalition of the willing’=> Umbrella Group ‘Innovation’
Accreditation Green Airport (=CO 2 neutral Eindhoven Airport)
Continue to encourage other stakeholders also to turn (at least) green ( CO 2 neutral )
Sustainable Surface Accessibility
Brainport Avenue – creating C2C industrial areas adjacent to the A2 motorway and make visitors experience the high tech of ‘Brainport’
Green Corridor (Project: Landelijk Strijp) - open green space from rural area to city centre

The (unsolicited)
Project proposals portfolio

Process (Nov2012)

Ambition and criteria….
- in general
- on surface mobility
- on energy
Who formulates this ambition
Eindhoven Airport
Municipality of Eindhoven
In general
‘being in an area
with a (high tech)
Brainport
experience’
On surface mobility
using a ‘smart
integral mobility
concept’ which is
sustainable
On energy
‘all (new) functions are
designed to use less energy,
this is communicated to the
public. The still needed
energy is taken from ‘nearby’
and renewable resources

But also…….
What is innovation
A new product/service
Or a process Or both
Source: www.scribd.com
Product
An Invention is not the same as Innovation!
Process

What is ‘innovation’
The top down view
Science
Research
Knowledge
(about how things work/
proof of principle
Valorisation
(of
knowledge)
Making this knowledge applicable
- making a proof of concept
- making a prototype/demonstration model
- tested / (safety) certificied product
-validation of product/service
in real life conditions
- improvement production method/line
- plan how to approach large market/upscaling
- getting the first costumer(s)
Development
Innovation
Applying
Exploitation

Science
Knowledge (mostly techniques)
(about how things work/
proof of principle
Research
What is ‘innovation’
The top down and
bottom up view
Valorisation
(of
knowledge)
Making this knowledge applicable
- making a proof of concept
- making a prototype/demonstration model
- tested / (safety) certificied product
-validation of product/service
in real life conditions
- improvement production method/line
- plan how to approach large market/upscaling
- getting the first customer(s)
Development
Innovation
Experimental
Design
Landscape (EDL)
Validation in
real life
(Living Lab)
Applying
Knowledge (mostly usage data)
(about what is really needed, profitable and ecologically
sustainable).
Exploitation
Customer
satisfaction
feedback

Research
What is innovation
(how we use it)
Development
Bringing a technologically tested product/service into real life
Innovation
This is: it is now necessery to validate the product/service under
real life conditions (living lab). Getting feedback on the launching
by first customers to (probably) improve the product, service,
production lines, service logistics and market strategy in order to
scale up.
Exploitation

What is a Living Lab
(setting in which validation of a tested
product/service in real life conditions is structured)
5- Local authorities – for cooperation and appropriate legal framework
4-Group of designers/
improvement thinkers
3-Collectors and
analysts of usage
data
1-User(s)
2-Group of suppliers
(of the new
product/service)

Coming up,
in relation to
‘innovation’
from local clusters
• ‘what’, ‘how’ and ‘why’ tuning between stakeholders in
relation to ‘a well connected green airport’ *)
• getting solicited proposals from local innovative clusters
• improvement of process
• management of portfolio from local project clusters
• tuning with the big five changes in North West Eindhoven,
in relation to attracting supplementary (=local) innovative
products and services *)
*) continuous

A well connected green
and innovative Brainport Airport
Any Questions